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Boost Your Marketing Performance with an Expert Part-Time CMO.

Small Business, Big Marketing Results

As a small business owner, you face unique marketing challenges. Limited resources and competing priorities can make it difficult to achieve the growth you envision. But with the right guidance, your revenue goals are attainable.

I bridge the gap with Fractional and Interim CMO services. Gain access to a seasoned marketing executive on a part-time basis, tailored to your budget and needs.

My passion is helping businesses like yours succeed. Whether you lack in-house marketing expertise, need strategic direction, or are simply frustrated with lackluster results, I provide the leadership and executional support to drive real growth.

Let me help you achieve your marketing goals.

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P.S. I’m not an agency; you get me – a dedicated, experienced chief marketing officer with a proven track record. And when needed, I tap into my vast network of trusted resources to ensure your marketing strategy is flawlessly executed.

Discover My Top Blog:

My Marketing Secret Sauce

Understand your market opportunity

Do you really know how many potential customers are out there? Or how many you can realistically reach? I have a formula to pinpoint those numbers.

Pinpoint laser-focused metrics and activities

Align sales and marketing to attract and retain customers. Develop precise metrics that drive progress toward key business objectives and deliver measurable ROI.

Build customer-centric budgets 

This CFO-friendly budgeting process reveals exactly where your money should go. You might be surprised how much more you spend on acquiring new customers.

Marketing Math Strategy

Not all sales funnels are created alike. My marketing metrics method centers around customers. Get customers. Retain customers. I solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on the customer acquisition and retention.”
Jessica Kelley, fractional CMO

A Systematic Approach to Marketing Success

You know the saying: You can’t improve what you don’t measure. But in the complex world of marketing, identifying the right metrics and the right activities can be overwhelming.

How do you pinpoint the marketing efforts that truly drive sales? Where should you invest your precious time and budget to maximize ROI?

That’s where Unified Funnel Metrics (UFM) comes in.

It is a proven sales and marketing funnel operating process that cuts through the noise. It identifies the most crucial metric for each stage of the customer journey and focuses relentlessly on improving it month over month.

Customer-based budgeting

Customer-based budgeting

Explore our customer-based budgeting process designed for CMOs. This blog offers a strategic framework for aligning your marketing budget with customer acquisition and retention goals, ensuring your investments drive meaningful business growth. Discover how to gain CFO approval and set your marketing strategies on the path to success.

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When is it time to hire an interim CMO?

When is it time to hire an interim CMO?

If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an interim CMO can be the perfect solution. But how do you know if it’s time to bring in an interim CMO? Let’s take a look at some common signs that indicate your company could benefit from one.

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Marketing expertise

Memorable Marketing Moments

I care deeply about marketing that works.

Marketing is the lifeblood of any business, big or small. Today’s marketers face the immense challenge of not only delivering data-driven results but also navigating an ever-evolving digital landscape, adapting to new platforms and technologies, and constantly proving the ROI and value of their efforts.

Remember, it’s not just about the latest technology or AI; it’s about the people who pour their hearts and minds into building extraordinary customers experiences.

I have had the privilege of seeing my marketing help change lives. I’ve met the first US face transplant patient, helped people quit smoking, and shared inspiring stories like baby Andrew who survived cancer due to medical technology. Plus, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!

Let me help you do good marketing that works and delivers results for your business.

Strengthen your marketing muscles! Learn how to bolster your marketing leadership.”
Jessica Kelley, fractional CMO

Client Testimonials

As a bootstrapped CEO, I needed marketing leadership. You not only consult, you own our marketing, pushing us to actionable results.

 

Katie

Founder and CEO, Safety and Compliance SaaS Company

 

 

You accomplished more in one month as a part-time fractional CMO, then my previous head of marketing did in six months .
M.S.
President, Workplace Safety Services

 

You’ve done such a great job over the past year including the staff mentoring. We would never have made so much progress as we did without your leadership.
Mo
CEO, Women’s Health Provider

 

This holiday season has been very profitable. I finally got my internet business humming. Thank you.
Mary
CEO, Specialty Food Retailer

Our most critical initiative of the year – a massive brand evolution – brought three distinct companies together under one umbrella company. We had one chance to get it right with our employees, customers and the marketplace. Jessica at HPZ Marketing lent a helping hand to strategize and flawlessly executed our rebrand. Our team couldn’t have accomplished this without her.

Megan

Marketing Director, Life Sciences industry

 

Jessica masterfully has served as my fractional marketer. I simply don’t have the expertise nor the time to become a marketing expert. HPZ Marketing got my digital foundation in tip top shape as we worked side-by-side to prepare for a massive product launch next year.
Connie
Small business owner, Medical Technology industry

 

Unified Funnel Metrics (UFM) was a game changer for this young startup. Ever work at a startup? It’s a vastly different environment. Everything is at warp speed for survival – with little money, staff, or the luxury of time. UFM supported building the right digital foundation, kept the lead engine fueled and the sales people happy.
Jennifer
Head of Marketing, IT Services industry
Jessica came highly recommended for her marketing excellence. I was immersed in my go-to-market strategy and needed strategic marketing insight prior to my full product commercialization. Not only did she wow me with creating my brand identity, but Jessica totally captured the essence of my customer’s needs.
I highly recommend HPZ Marketing for business owners who need a leg up with their marketing!
Scott
Founder, Outdoor Equipment Industry

Eager for an honest and candid marketing chat?

Connect with a savvy interim and fractional marketing guru below.