Hello friends
Boost Your Marketing Performance with an Expert Part-Time CMO.
Small Business, Big Marketing Results
As a small business owner, you face unique marketing challenges. Limited resources and competing priorities can make it difficult to achieve the growth you envision. But with the right guidance, your revenue goals are attainable.
I bridge the gap with Fractional and Interim CMO services. Gain access to a seasoned marketing executive on a part-time basis, tailored to your budget and needs.
My passion is helping businesses like yours succeed. Whether you lack in-house marketing expertise, need strategic direction, or are simply frustrated with lackluster results, I provide the leadership and executional support to drive real growth.
Let me help you achieve your marketing goals.
P.S. I’m not an agency; you get me – a dedicated, experienced chief marketing officer with a proven track record. And when needed, I tap into my vast network of trusted resources to ensure your marketing strategy is flawlessly executed.
Discover My Top Blog:
My Marketing Secret Sauce
Understand your market opportunity
Do you really know how many potential customers are out there? Or how many you can realistically reach? I have a formula to pinpoint those numbers.
Pinpoint laser-focused metrics and activities
Align sales and marketing to attract and retain customers. Develop precise metrics that drive progress toward key business objectives and deliver measurable ROI.
Build customer-centric budgets
This CFO-friendly budgeting process reveals exactly where your money should go. You might be surprised how much more you spend on acquiring new customers.
Marketing Math Strategy
“Not all sales funnels are created alike. My marketing metrics method centers around customers. Get customers. Retain customers. I solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on the customer acquisition and retention.”
Jessica Kelley, fractional CMO
A Systematic Approach to Marketing Success
You know the saying: You can’t improve what you don’t measure. But in the complex world of marketing, identifying the right metrics and the right activities can be overwhelming.
How do you pinpoint the marketing efforts that truly drive sales? Where should you invest your precious time and budget to maximize ROI?
That’s where Unified Funnel Metrics (UFM) comes in.
It is a proven sales and marketing funnel operating process that cuts through the noise. It identifies the most crucial metric for each stage of the customer journey and focuses relentlessly on improving it month over month.
AI is a must-Have skill for fractional CMOs
Artificial Intelligence is no longer optional for fractional CMOs—it’s essential. Discover research-backed insights on how marketers view AI as a critical tool to amplify strategic capabilities, streamline operations, and deliver measurable results that can set them – and your business – apart from the competition.
Customer-based budgeting
Explore our customer-based budgeting process designed for CMOs. This blog offers a strategic framework for aligning your marketing budget with customer acquisition and retention goals, ensuring your investments drive meaningful business growth. Discover how to gain CFO approval and set your marketing strategies on the path to success.
Are CMO’s prepared for AI?
AI is a game-changer, and CMOs must be prepared for its integration into their marketing. However, CMOs may not fully support AI in marketing or have the necessary knowledge to effectively implement it. Ultimately, CMOs who embrace AI and use it strategically will gain a significant edge over their competitors, paving the way for unprecedented growth.
What’s working (and not) in small business marketing?
Successful marketing strategies and tactics do exist, and you don’t have to spend a fortune. If you’re a small business owner, marketing your business can be one of the most challenging parts of running a successful company. Here we’ll take a look at what is working in small business marketing today as well as what isn’t – and what you prioritize to help you succeed.
When is it time to hire an interim CMO?
If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an interim CMO can be the perfect solution. But how do you know if it’s time to bring in an interim CMO? Let’s take a look at some common signs that indicate your company could benefit from one.
Marketing expertise
Memorable Marketing Moments
I care deeply about marketing that works.
Marketing is the lifeblood of any business, big or small. Today’s marketers face the immense challenge of not only delivering data-driven results but also navigating an ever-evolving digital landscape, adapting to new platforms and technologies, and constantly proving the ROI and value of their efforts.
Remember, it’s not just about the latest technology or AI; it’s about the people who pour their hearts and minds into building extraordinary customers experiences.
I have had the privilege of seeing my marketing help change lives. I’ve met the first US face transplant patient, helped people quit smoking, and shared inspiring stories like baby Andrew who survived cancer due to medical technology. Plus, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!
Let me help you do good marketing that works and delivers results for your business.
“Strengthen your marketing muscles! Learn how to bolster your marketing leadership.”
Jessica Kelley, fractional CMO
Client Testimonials
Say Hello
