Interim and Fractional Executive Marketing
Accountable Marketing. No BS.
Hello friends
Most small businesses don’t have a 15-person marketing department. However, just because you’re short on resources doesn’t mean you can’t have access to support to help crush your revenue goals. (and have happy clients!)
We’re here to help you get there with our Fractional Chief Marketing Officer (CMO) services and Interim CMO support. What’s that you ask? It is an on-demand, part-time marketing executive who adds seasoned experience at a fraction of the cost of a full-time employee.
What we simply love to do is help businesses thrive and keep marketing accountable to sales. For companies that do not have in-house expertise, cannot afford to hire strategic marketing, and are tired of throwing money away without results – we provide the strategic insight and support to ensure ROI.
Secret Sauce
Test and prove your marketing efforts
Do you really know how many customers are out there? Do they really know you? How are they engaging with you?
Sales pipeline. The center stage of the sales funnel
Tough to convert prospects to paying customers? Need a reboot to trigger sales?
A disciplined & accountable marketing method
The system that keeps sales and marketing productivity high and costs down.
Our Strategy
“Not all sales funnels are created alike. Our marketing method centers around customers. Get customers. Retain customers. We solve it as a marketing math problem, aligning outcomes with budget and revenue – entirely focused on the customer journey.”
Jessica Kelley, CEO
The foundation of our services is a methodology called Unified Funnel Metrics (UFM). It is a proven sales and marketing funnel operating system that identifies the most vital metric for each stage of the customer journey and improves it month over month. Silos? Gone. ROI guessing? Gone. Budgets spent on the wrong areas? Gone. UFM is a no-nonsense filter that assures any resources spent on marketing deliver speed and efficient results. Applying UFM keeps your sales and marketing teams in harmony and your customers satisfied!
5 marketing metrics to track in 2022
What are the five most critical marketing metrics small businesses must track in 2022? It is all about customers. Attract customers. Retain customers. But it isn’t fairy dust, sparkle ponies, or hopes and wishes. It is a marketing math problem that aligns results with revenue and budget – completely focused on the customer journey.
Fractional CMO explained
You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.
Effective marketing strategies for small business
Are you scared, even paralyzed on what to do with your marketing given budgets have been slashed, customers aren’t calling, and our global and local worlds keep changing by the minute? Learn about free and cost-effective marketing strategies you can implement now.
The top useful and free marketing research insights for small business
Get free access to big business marketing research insights from Gartner, a global research powerhouse. My blog recaps three significant Gartner research study results – (1) brand trust: what matters to customers (2) the annual CMO spend survey; and (3) optimizing marketing technology tools.
Our essence
Magical Marketing Moments
Marketing that works is what we care deeply about.
Marketing is vital to the success of any business, regardless of size. Today’s marketers are faced with significant performance expectations to continuously deliver data-driven results. Never forget that it isn’t just the marketing technology, but also the people and processes that deliver remarkable customer experiences.
We have had the privilege of seeing our marketing help change lives. We met the first US face transplant patient and helped people quit tobacco. We loved sharing a video story of baby Andrew who survived cancer due to medical technology. And oh yeah, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!
Let us help you keep marketing accountable and the sales funnel flowing.
“You can’t sell anything if you can’t tell anything.”
Beth Comstock
Recognition
Analytical
Awarded highest honor for superb financial analysis performance
Innovation
Selected as Innovation Advocate for passion driving culture innovation
Marketing
Aster Award Silver Winner for excellence in healthcare marketing
Operations
Awarded top Operations award for facility turnaround management results
“Jessica masterfully has served as my fractional CMO. I simply don’t have the expertise nor the time to become a marketing expert. HPZ Marketing got my digital foundation in tip top shape as we worked side-by-side to prepare for a massive product launch next year.”
Connie, small business owner
Medical Technology Industry
