Interim and Fractional Executive Marketing
Accountable Marketing. No BS.
Hello friends
You don’t need a big marketing team to achieve your 2023 goals.
It can be tough when you’re a small business and don’t have the same resources as the big guys. But that doesn’t mean you can’t achieve your revenue targets with a little help.
We’re here to help you grow with our Fractional Chief Marketing Officer (CMO) services and Interim CMO support. What’s that, you ask? It is an on-demand, part-time marketing executive who adds seasoned experience at a fraction of the cost of a full-time employee.
What we simply love to do is help businesses thrive and keep marketing accountable to sales. For companies that do not have a seasoned CMO or in-house expertise, cannot afford to hire strategic marketing, and are tired of throwing money away without results – we provide the strategic insight and support to ensure ROI.
Executive Marketing Secret Sauce
Our Marketing Strategy
“Not all sales funnels are created alike. Our marketing metrics method centers around customers. Get customers. Retain customers. We solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on the customer acquisition and retention.”
Jessica Kelley, fractional CMO
The foundation of our services is a methodology called Unified Funnel Metrics (UFM). It is a proven sales and marketing funnel operating system that identifies the most vital metric for each stage of the customer journey and improves it month over month. Silos? Gone. ROI guessing? Gone. Marketing budget spent on the wrong areas? Gone. UFM is a no-nonsense marketing activity that assures any resources spent on marketing deliver speed and efficient results. Applying UFM keeps your sales and marketing teams in harmony and your customers satisfied!
When is it time to hire an interim CMO?
If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an interim CMO can be the perfect solution. But how do you know if it’s time to bring in an interim CMO? Let’s take a look at some common signs that indicate your company could benefit from one.
Do you need a part-time CMO?
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer (CMO). Consider a fractional CMO, which is an experienced marketer who works on a part-time basis. Read the five signs that point to the need for one.
A to Z marketing guide
There’s a lot of marketing noise out there.
It can be tough to cut through the clutter and create marketing that actually works. But don’t worry, we’re here to help. We’ve compiled an A to Z guide of strategies and tactics that actually work, so you can focus on what’s important: your business.
Get started today and make your marketing stronger!
5 marketing metrics to track (2023)
What are the five most critical marketing metrics small businesses must track in 2023? It is all about customers. Attract customers. Retain customers. But it isn’t fairy dust, sparkle ponies, or hopes and wishes. It is a marketing math problem that aligns results with revenue and budget – completely focused on the customer journey.
Fractional CMO explained
You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.
Our marketing leadership essence
Magical Marketing Moments
Marketing that works is what we care deeply about.
Marketing is vital to the success of any business, regardless of size. The marketing department is faced with significant performance expectations to continuously deliver data-driven results. Never forget that it isn’t just the digital marketing technology, but also the people and processes that deliver remarkable customer experiences.
We have had the privilege of seeing our marketing help change lives. We met the first US face transplant patient and helped people quit tobacco. We loved sharing a video story of baby Andrew who survived cancer due to medical technology. And oh yeah, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!
Let us help you keep your marketing function accountable and the sales funnel flowing.
“Strengthen your marketing muscles! Learn how to bolster your marketing leadership.”
Jessica Kelley, fractional CMO
Recognition
Analytical
Awarded highest honor for superb financial analysis performance
Innovation
Selected as Innovation Advocate for passion driving culture innovation
Marketing
Aster Award Silver Winner for excellence in healthcare marketing
Operations
Awarded top Operations award for facility turnaround management results
“Jessica masterfully has served as my fractional CMO. I simply don’t have the marketing experience nor the time to become a marketing expert. HPZ Marketing got my digital foundation in tip top shape as we worked side-by-side to prepare for a massive product launch next year.”
Connie, small business owner
Medical Technology Industry
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