Fractional CMO and Interim CMO Services
Need a CMO, But Not Full-Time?
Part-time access to a senior marketing expert
Hello friends
Boost Your Marketing Performance with an Expert Part-Time CMO.
Small Business, Big Marketing Results
As a small business owner, you face unique marketing challenges. Limited resources and competing priorities can make it difficult to achieve the growth you envision. But with the right guidance, your revenue goals are attainable.
I bridge the gap with Fractional and Interim CMO services. Gain access to a seasoned marketing executive on a part-time basis, tailored to your budget and needs.
My passion is helping businesses like yours succeed. Whether you lack in-house marketing expertise, need strategic direction, or are simply frustrated with lackluster results, I provide the leadership and executional support to drive real growth.
Let me help you achieve your marketing goals.
P.S. I’m not an agency; you get me – a dedicated, experienced chief marketing officer with a proven track record. And when needed, I tap into my vast network of trusted resources to ensure your marketing strategy is flawlessly executed.
This is my most popular blog:
My Marketing Process
Understand your market opportunity
Do you really know how many potential customers are out there? Or how many you can realistically reach? I have a formula to pinpoint those numbers.
Pinpoint laser-focused metrics and activities
Align sales and marketing to attract and retain customers. Develop precise metrics that drive progress toward key business objectives and deliver measurable ROI.
Build customer-centric budgets
This CFO-friendly budgeting process reveals exactly where your money should go. You might be surprised how much more you spend on acquiring new customers.
My Customer Centric Marketing
“Not all sales funnels are created alike. My marketing metrics method centers around customers. Get customers. Retain customers. I solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on customer acquisition and retention.”
Jessica Kelley, fractional CMO
A Systematic Approach to Marketing Success
You know the saying: You can’t improve what you don’t measure. But in the complex world of marketing, identifying the right metrics and the right activities can be overwhelming.
How do you pinpoint the marketing efforts that truly drive sales? Where should you invest your precious time and budget to maximize ROI?
That’s where my sales funnel process comes in.
It is a proven sales and marketing funnel process that cuts through the data noise. It identifies the most crucial metric for each stage of the customer journey and focuses relentlessly on improving it month over month.
Blog Insights
Do you need a part-time CMO?
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer. Consider a fractional CMO—expert, flexible marketing leadership without the cost of a full-time executive. They handle your marketing strategy and execution, freeing you to focus on growing your business.
The 5 marketing metrics that matter
The five marketing metrics that matter most for small businesses focus on attracting and retaining customers. This isn’t about guesswork—it’s a data-driven approach centered on the customer journey stages. By tracking these key metrics, businesses can make informed decisions to optimize marketing results and improve revenue growth.
Customer-based budgeting
Imagine a budgeting process your CFO will actually love. Never dread another marketing budget season again—learn a practical, customer-driven 4-step process that helps marketers map investment to customer needs, team effort, and measurable business goals and outcomes, making your budget conversations more strategic, aligned, and effective.
A to Z marketing guide
Creating effective marketing that delivers results can feel challenging—especially when you’re not sure where to start. I’ve compiled an A-to-Z guide packed with proven strategies and practical tactics, so you can focus on what matters most: growing your business.
My marketing expertise
Memorable Marketing Moments
I care deeply about marketing that works.
Marketing is the lifeblood of any business, big or small. Today’s marketers face the immense challenge of not only delivering data-driven results but also navigating an ever-evolving digital landscape, adapting to new platforms and technologies, and constantly proving the ROI and value of their efforts.
Remember, it’s not just about the latest technology or AI; it’s about the people who pour their hearts and minds into building extraordinary customer experiences.
I have had the privilege of seeing my marketing help change lives. Allow me to partner with you in crafting effective, results-driven marketing strategies that will elevate your business and deliver tangible outcomes.
“Strengthen your marketing muscles! Learn how to bolster your marketing leadership.”
Jessica Kelley, fractional CMO
Client Testimonials
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