Fractional CMO and Interim CMO Services
Part-time CMO help for small B2B teams
I lead your marketing part-time: set the plan, coach the team, and keep the results moving week to week.
The outcome: stronger pipeline and growth without adding headcount.
Hello friends
I’m Jessica Kelley, a part-time CMO for small B2B teams
As a small-business owner, you constantly juggle a lot. Marketing matters, but there never is enough time, resources or a senior leader in the seat to achieve your growth goals. That’s where I come in.
Who I help. I work with small medium enterprise CEOs who want seasoned leadership without the payroll of a full-time marketing executive. They value direction, structure, practical actionable plans, and steady results.
My passion is helping businesses succeed. Whether you lack in-house marketing expertise, need a well-defined strategic direction, or disappointed with lackluster results, I provide the leadership and executional support to drive business growth.
Let me help you reach your marketing goals.
P.S. I’m not an agency; you get me. I bring over two decades of proven marketing experience (spanning $3M to $200B in revenue size), and when needed, I tap into my vast network of trusted resources and tools to seamlessly execute your marketing strategy.
What it’s like to work with me
High-impact marketing execution in first 30 days
Jessica accomplished more in one month as a part-time fractional CMO, than my previous head of marketing did in six months.
Meredith, President, Workplace Safety Services
First things first
Essential Fractional CMO Questions
These answers explain what is fractional marketing, what type of businesses they help, how fractional pricing works, tracking metric progress and why ethical AI usage is non-negotiable for CMO’s.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who joins your team part-time to build the plan, guide execution, tied to business goals, without adding a full-time salary. You get executive-level help sized to your stage, especially useful when you lack in-house leadership or marketing staff.
Is a fractional CMO right for your business?
Retaining a fractional CMO can immediately benefit small businesses in the $0–$10M range. You get expert marketing help for structure, strategy, and execution without the cost of a full-time hire. A fractional CMO delivers a clear, actionable plan, and measurable results.
How much does a fractional CMO cost?
Small businesses can get senior leadership without the full-time cost of CMO. Fractional support typically runs $200–$500 an hour and 3–10 hours a week is common. Costs depends on goals, scope, and timelines. Use my cost calculator to estimate the marketing support you need.
Fractional vs. interim: what’s the difference?
Fractional is ongoing part-time leadership, supporting a few hours weekly to create strategy and deliver results. Interim is temporary leadership during a defined period of change or urgency (reorg, launch, or vacancy). Both bring seniority and results, just different timelines.
How is marketing success measured?
Marketing metrics must measure growth across the customer journey: brand searches, qualified leads, win rates, satisfaction, retention rates, reviews and your AI visibility. Continually assess to improve your metrics, keeping progress clear, visible, and connected to revenue.
How CMOs use AI (and why it matters)
AI is now a core CMO skill. It shapes brand and market strategy, not just speeds tasks. CMOs champion adoption, grow AI team skills and build workflows around outcomes. Predictive insights guide priorities, personalization improves conversion, with responsible governance.
Fit check
Is a fractional CMO right for you?
- Revenue is roughly $0–$10M and a full‑time CMO isn’t the right spend.
- Leads are inconsistent, not the right fit, or poor quality.
- You have doers (in‑house or vendors) but need senior direction.
- You want a plan tied to revenue and clear reporting.
- Sales and marketing need alignment and shared goals.
My Marketing Process
Understand your market opportunity
Understand your market opportunityDo you really know how many potential customers are out there? Or how many you can realistically reach? I have a formula to pinpoint those numbers.
Pinpoint laser-focused metrics and activities
Pinpoint laser-focused metrics and activitiesAlign sales and marketing to attract and retain customers. Develop precise metrics that drive progress toward key business objectives and deliver measurable ROI.
Build customer-centric budgets
Build customer-centric budgets This CFO-friendly budgeting process reveals exactly where your money should go. You might be surprised how much more you spend on acquiring new customers.
My Customer Centric Marketing
“Not all sales funnels are created alike. My marketing metrics method centers around customers. Get customers. Retain customers. I solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on customer acquisition and retention.”
Jessica Kelley, fractional CMO
A Systematic Approach to Marketing Success
You know the saying: You can’t improve what you don’t measure. But in the complex world of marketing, identifying the right metrics and the right activities can be overwhelming.
How do you pinpoint the marketing efforts that truly drive sales? Where should you invest your precious time and budget to maximize ROI?
That’s where my sales funnel process comes in.
It is a proven sales and marketing funnel process that cuts through the data noise. It identifies the most crucial metric for each stage of the customer journey and focuses relentlessly on improving it month over month.
My Featured Marketing Blog Posts
Fractional CMO explained
Learn how a part-time CMO provides executive-level expertise to drive growth and optimize marketing strategies at a fraction of the cost of a full-time CMO.
Is a part-time CMO right for your business?
Determine if a part-time CMO is the strategic fit your business needs by exploring the key indicators that suggest it’s time to bring in fractional expertise.
First time hiring fractional marketing?
New to hiring fractional marketing leadership? Here’s what to expect, what to avoid, and how to build a strong first-time partnership that supports real growth.
3 proven marketing techniques
Build smarter marketing habits with three essential practices: keep customers satisfied, actively manage your digital presence & use free tools to get found online.
Measure the right marketing metrics
These five marketing metrics help small businesses attract and retain customers. Grounded in the customer journey, they help turn insight into impact and growth.
CMOs must be proficient in Artificial Intelligence
AI isn’t optional for today’s CMOs: it’s essential. Learn how modern marketers use it to work smarter, move faster, and deliver results that set you apart.
My story
What is HPZ Marketing?
The HPZ marketing name has a deep personal meaning for me.
I named my company after my beloved grandfather.
I care deeply about marketing that works
Marketing is the lifeblood of any business, big or small.
I help small B2B businesses turn marketing into steady growth. I build the plan, align sales and marketing, set the right metrics and reporting, and lead execution so you can stay focused on running the business.
Tools and tactics matter, but people and customers come first. I coach teams and keep everyone centered on the customer journey. The goal is a clear path from strategy to ROI you can see and share with your teams and Board of Directors.
What you get with me
- A practical marketing plan tied to revenue goals
- Consistent lead flow and stronger conversions
- Customer satisfaction and retention programs
- Simple, useful metrics your team can own
- Smarter use of tools and budget
“Strengthen your marketing muscles! Get a practical plan and the leadership to execute it.”
Jessica Kelley, fractional CMO
My Availability
CMO availability that works in your favor
- You work directly with me.
- I plan around your key moments.
- I keep a small, focused client roster.
- I’m clear about capacity.
- I’m thinking about your business even when I’m not working on your business.
I’m a one-person fractional CMO by design. I take on a limited number of clients so your work gets the attention it deserves. You always know who is doing the work and how to reach me. When work scales, I bring in vetted partners and run point so you keep one contact and pay only for what you need.
If you need an full service agency or a large team, I may not be the right fit.
Say Hello
Meet Jessica Kelley
I’m a former corporate marketer with decades of marketing experience turned trusted partner for growing B2B businesses. Through HPZ Marketing, I offer part-time executive marketing leadership that’s pragmatic, personal, and proven to work. I’m not an agency. I’m not a junior hire. I’m a seasoned operator who’s led results across multiple industries globally.
Speak with a fractional CMO
Together we’ll review what’s working and what’s not, what to stop, keep doing, and start doing. Then you can decide whether to fix in-house, retain me, or pass.