Fractional CMO and Interim CMO Services

Need a CMO, But Not Full-Time?

Part-time access to a senior marketing expert

Fractional Executive Marketing | HPZ Marketing | Image shows Color. Energy. Growth. Movement.

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Boost Your Marketing Performance with an Expert Part-Time CMO.

Small Business, Big Marketing Results

As a small business owner, you face unique marketing challenges. Limited resources and competing priorities can make it difficult to achieve the growth you envision. But with the right guidance, your revenue goals are attainable.

I bridge the gap with Fractional and Interim CMO services. Gain access to a seasoned marketing executive on a part-time basis, tailored to your budget and needs.

My passion is helping businesses like yours succeed. Whether you lack in-house marketing expertise, need strategic direction, or are simply frustrated with lackluster results, I provide the leadership and executional support to drive real growth.

Let me help you achieve your marketing goals.

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P.S. I’m not an agency; you get me – a dedicated, experienced chief marketing officer with a proven track record. And when needed, I tap into my vast network of trusted resources to ensure your marketing strategy is flawlessly executed.

This is my most popular blog:

My Marketing Process

Understand your market opportunity

Do you really know how many potential customers are out there? Or how many you can realistically reach? I have a formula to pinpoint those numbers.

Pinpoint laser-focused metrics and activities

Align sales and marketing to attract and retain customers. Develop precise metrics that drive progress toward key business objectives and deliver measurable ROI.

Build customer-centric budgets 

This CFO-friendly budgeting process reveals exactly where your money should go. You might be surprised how much more you spend on acquiring new customers.

My Customer Centric Marketing

Not all sales funnels are created alike. My marketing metrics method centers around customers. Get customers. Retain customers. I solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on customer acquisition and retention.”
Jessica Kelley, fractional CMO

A Systematic Approach to Marketing Success

You know the saying: You can’t improve what you don’t measure. But in the complex world of marketing, identifying the right metrics and the right activities can be overwhelming.

How do you pinpoint the marketing efforts that truly drive sales? Where should you invest your precious time and budget to maximize ROI?

That’s where my sales funnel process comes in.

It is a proven sales and marketing funnel process that cuts through the data noise. It identifies the most crucial metric for each stage of the customer journey and focuses relentlessly on improving it month over month.

Blog Insights

Do you need a part-time CMO?

Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer. Consider a fractional CMO—expert, flexible marketing leadership without the cost of a full-time executive. They handle your marketing strategy and execution, freeing you to focus on growing your business.

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Customer-based budgeting

Imagine a budgeting process your CFO will actually love. Never dread another marketing budget season again—learn a practical, customer-driven 4-step process that helps marketers map investment to customer needs, team effort, and measurable business goals and outcomes, making your budget conversations more strategic, aligned, and effective.

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A to Z marketing guide

Creating effective marketing that delivers results can feel challenging—especially when you’re not sure where to start. I’ve compiled an A-to-Z guide packed with proven strategies and practical tactics, so you can focus on what matters most: growing your business.

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My marketing expertise

Memorable Marketing Moments

I care deeply about marketing that works.

Marketing is the lifeblood of any business, big or small. Today’s marketers face the immense challenge of not only delivering data-driven results but also navigating an ever-evolving digital landscape, adapting to new platforms and technologies, and constantly proving the ROI and value of their efforts.

Remember, it’s not just about the latest technology or AI; it’s about the people who pour their hearts and minds into building extraordinary customer experiences.

I have had the privilege of seeing my marketing help change lives. Allow me to partner with you in crafting effective, results-driven marketing strategies that will elevate your business and deliver tangible outcomes.

 

Strengthen your marketing muscles! Learn how to bolster your marketing leadership.”
Jessica Kelley, fractional CMO

Client Testimonials

Fractional CMO leadership for SaaS growth

As a bootstrapped CEO, I needed marketing leadership. You not only consult, you own our marketing, pushing us to actionable results.

 

Katie
Founder and CEO, Safety and Compliance SaaS Company

High-impact marketing execution in first 30 days

You accomplished more in one month as a part-time fractional CMO, then my previous head of marketing did in six months.
M.S.
President, Workplace Safety Services

 

Fractional CMO leadership and hands-on team coaching

You’ve done such a great job over the past year including the staff mentoring. We would never have made so much progress as we did without your leadership.
Mo
CEO, Women’s Health Provider

 

Marketing strategy that improved holiday sales performance

This holiday season has been very profitable. I finally got my e-commerce business humming. Thank you.
Mary
CEO, Specialty Food Retailer

Brand strategy and execution for multi-company rebrand

Our most critical initiative of the year – a massive brand evolution – brought three distinct companies together under one umbrella company. We had one chance to get it right with our employees, customers and the marketplace. Jessica at HPZ Marketing lent a helping hand to strategize and flawlessly executed our rebrand. Our team couldn’t have accomplished this without her.
Megan
Marketing Director, Life Sciences industry

Go-to-market prep for product launch in Healthcare

Jessica masterfully has served as my fractional marketer. I simply don’t have the expertise nor the time to become a marketing expert. HPZ Marketing got my digital foundation in tip top shape as we worked side-by-side to prepare for a massive product launch next year.
Connie
Small business owner, Medical Technology industry

Startup marketing that scales lead generation

Startups are a vastly different environment. Everything is at warp speed for survival—with little money, staff, or the luxury of time. Jessica helped us stop chasing vanity metrics and start focusing on the right indicators across the customer journey: awareness, leads, retention, and referrals.
She built a marketing strategy aligned with our sales goals, prioritized our time and budget, and gave us clear targets to measure real progress.
Jennifer
Director of Marketing, IT Services industry

Brand identity and market launch expertise

Jessica came highly recommended for her marketing excellence. I was immersed in my go-to-market strategy and needed strategic marketing insight prior to my full product commercialization. Not only did she wow me with creating my brand identity, but Jessica totally captured the essence of my customer’s needs.
HPZ Marketing is a strong partner for business owners who need a leg up with their marketing!
Scott
Founder, Outdoor Equipment Industry

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