Marketing from A to Z: Your Checklist
Small business owners are acutely aware of how crucial marketing is for their success. But with so many strategies, tactics, and tools to choose from (especially the proliferation A.I. tools), it can be challenging to decide which ones will make an impact on their annual goals. For that reason, we’ve created an A-Z marketing blueprint full of powerful strategies and techniques to maximize your marketing results and success.
Create an effective marketing to-do list
This A to Z written marketing list is designed to provide an easy-to-follow and comprehensive overview of the essential elements of successful marketing.
ACQUISITION
If prospects don’t see & recognize you, it will never lead to sales.
BRAND SAFETY
Protecting the company brand is everyone’s responsibility.
CUSTOMER SATISFACTION
Track, measure, and improve customer satisfaction.
DIGITAL MARKETING
Critical for sales growth and building an authoritative online presence.
ENGAGEMENT
Avoid vanity metrics. Pinpoint the signals that matter to prospects.
FUNNEL
Implement UFM, a simple sales funnel to grow your business.
GOOGLE REVIEWS
The one thing your business must do now for better rankings.
HEADER TAGS
Create user-friendly titles to get your content seen on Google.
IMPRESSIONS
Build brand awareness. Strive for 7X digital impressions of your target market(s).
JUSTIFY
Stop wasting time and money if it doesn’t help your business grow.
KEYWORDS
Words matter for rankings. Do your keyword homework – what do users want?
LEADS
Set a smart target for lead generation. Strive for 10X leads for every new customer needed.
MARKETING MISTAKES
Avoid the 8 common mistakes every marketer makes.
NPS
Measure customer satisfaction with the Net Promoter Score®
OPTIMIZE
Continually tweak marketing and content for improved results.
PARTNERSHIP(S)
Sales and Marketing: Strong collaboration is key to success.
QR CODES
Efficient and effective technique to connect with customers.
RETENTION
Protect retention. Keep an eye on your repeat purchase rate.
SEO/SEM
Create human-centered SEO to get higher rankings.
TAM
Learn how to calculate Total Accessible Market.
USER EXPERIENCE
Focus on human-optimized marketing to meet user needs.
VICTORY
Take time to celebrate team success & accomplishments.
WIN/LOSS
Don’t lose another deal. Analyze your performance.
10X ROI
If you spend $X, can you get 10X back in revenue?
YOUTUBE
YouTube is everywhere. Your business must be on it.
ZERO-BASED BUDGET
Construct a $ and time budget aligned to a customer journey.
26 indispensable tips for creating a comprehensive A to Z marketing strategy
From increasing your Leads (L) to strengthening Digital Marketing (D), our comprehensive A to Z marketing checklist is the perfect resource for everyone looking to supercharge their customer marketing results this year.
Creating effective marketing doesn’t need to be difficult if you know which strategies to pursue for your business. Utilize our A-Z list as a launching point when writing an individualized marketing plan for your company. Small business owners now have a robust marketing checklist to make informed decisions about how best to promote their businesses. By adhering to our blueprint and keeping focused on what matters—your business—you will be able to build effective marketing. Best of luck!
Click here for a free 30-minute “marketing health check-up” consultation. You can also reach us at info(at)hpzmarketing.com or (612) 512-1595 to learn more about our executive marketing services.
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Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.