A to Z marketing guide

Your to-do list for creating effective marketing

As a small business owner, you know how important marketing is for your success. But with so many different strategies and tactics out there, it can be hard to figure out which ones will actually work for your business. That’s why we’ve compiled an A to Z guide of strategies and tactics to help you make your 2023 marketing more powerful.

From understanding the customer journey to getting better at digital marketing, you have a marketing blueprint at your fingertips.


Check out the A to Z infographic below:

A to Z guide for creating marketing that works (2023)

26 essential tips for a successful A to Z marketing strategy

From Addressing Customer Acquisition (A) to improving Customer Satisfaction (C), our A-Z guide has something for everyone looking to make their marketing stronger.

Building effective marketing doesn’t have to be hard if you know what strategies work best for your business. Use our A-to-Z list as a starting point when creating a marketing plan tailored specifically for your company’s needs. Small business leaders now have the blueprint needed to make informed decisions about how best to market their businesses. By following our tips and staying focused on what matters most—your business—you’ll be able to create successful marketing in no time. Good luck!

Meet with us

Click here for a free 30-minute “marketing health check-up” consultation. You can also reach us at info(at)hpzmarketing.com or (612) 512-1595 to learn more about our executive marketing services.

Keeping marketing real cursive



Jessica Kelley

Founder and CEO

Jessica Kelley CEO | HPZ Marketing - Fractional CMO company

Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.

Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.

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