A to Z marketing guide

Your guide to creating effective marketing.

There’s so much marketing advice out there, it can be hard to know where to start.

We have put together a list of strategies and tactics to help you make your marketing more powerful.

From understanding the customer journey to getting better at digital marketing, you have a marketing blueprint at your fingertips.


Check out your A to Z list below:

A to Z guide for creating marketing that works (2022)

 Meet with us

Click here for a free 30-minute “marketing health check-up” consultation. You can also reach us at info(at)hpzmarketing.com or (612) 512-1595 to learn more about our executive marketing services.

Keeping marketing real cursive



Jessica Kelley is a seasoned leader with more than two decades of marketing and finance experience in B2B and B2C channels. She has worked extensively within healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm. Her company, HPZ Marketing is an interim CMO and fractional CMO business and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.