Fractional CMO explained

Fractional CMO explained

Fractional CMO explained Do you need a part-time CMO? What is Fractional Marketing, and how does it work? If you don’t have a dedicated marketing leader and a full-time hire isn’t in the budget, a fractional CMO might be the solution. Short for Chief Marketing...
Customer-based budgeting

Customer-based budgeting

Customer-based budgeting Build a customer-focused marketing budget in 4 steps Imagine a budgeting process your CFO will love! When you’re creating a marketing budget, it can feel like a guessing game—especially for small businesses juggling aggressive growth...