Customer-based budgeting

Customer-based budgeting

Customer-based budgeting Learn how to create a customer-centric budget in four steps. Your CFO will love this budgeting process! Building a marketing budget aligned with both customer acquisition and retention is daunting. CMOs frequently face the never-ending...
Fractional CMO explained

Fractional CMO explained

Fractional CMO explained What is Fractional Marketing, and how does it work? Do you need a part-time CMO? You may have seen the term “Fractional CMO” used recently. But what does it really mean? Perhaps you feel silly asking for an explanation. It can be...
Effective marketing strategies for small business

Effective marketing strategies for small business

Effective marketing strategies for small business Marketing Techniques for Small Businesses 3 proven marketing activities to implement now Marketing is even more crucial today, and the continued business uncertainty is concerning. But despite these challenges,...
Would you risk your job for customers?

Would you risk your job for customers?

Would you risk your job for customers? Client advocacy is the only choice. The customer is always right debate. What it means for business. Obviously, we know how important customers are to our businesses. I mean, come on–how many times have we uttered...
Produce profitable results

Produce profitable results

Produce profitable results How to Improve Marketing ROI and Produce Profitable Results for your Company. You may be the most creative marketer this side of town, but if you cannot deliver results to the bottom line, both you and your company will fail. It’s as simple...