Customer-based budgeting

Customer-based budgeting

Small business marketing, Budgets, Marketing

Customer-based budgeting Learn how to create a customer-centric budget in four steps. Your CFO will love this budgeting process! Building a marketing budget aligned with both customer acquisition and retention is daunting. CMOs frequently face the never-ending...
Fractional CMO explained

Fractional CMO explained

Fractional CMO

Fractional CMO explained What is Fractional Marketing, and how does it work? Do you need a part-time CMO? You may have seen the term “Fractional CMO” used recently. But what does it really mean? Perhaps you feel silly asking for an explanation. It can be...
Produce profitable results

Produce profitable results

Marketing ROI

Produce profitable results How to Improve Marketing ROI Tips to Achieve Profitable Results for your Company You may be the most creative marketer this side of town, but if you cannot deliver results to the bottom line, both you and your company will fail. It’s as...
7 major marketing mistakes

7 major marketing mistakes

Marketing Pitfalls

7 major marketing mistakes The 7 Marketing Pitfalls Every CMO Must Avoid Marketing gets a bad rap sometimes, and it’s not hard to see why. With strategies shifting faster than you can say “Google algorithm change” and a dizzying array of new...