Jessica Kelley, Author at HPZMarketing

$AI is a must-Have skill for fractional CMOs$

AI is a must-Have skill for fractional CMOs

Artificial Intelligence, Marketing, Small business marketing

AI is a must-Have skill for fractional CMOs AI is a must-have skill for Fractional CMOs Artificial Intelligence (AI) has emerged as a game-changer, completely altering how marketing tackles customer engagement, data analysis, and campaign optimization. As small...

Are CMO’s prepared for AI?

Artificial Intelligence, Marketing, Small business marketing

Are CMO’s prepared for AI? Are Chief Marketing Officers prepared for AI? Artificial Intelligence (AI) has become a game-changer in marketing, and CMOs must be prepared for its integration into their marketing strategies. However, many CMOs may not yet fully understand...

What’s working (and not) in small business marketing?

Small business marketing, Marketing

What’s working (and not) in small business marketing? Marketing strategies for small businesses in uncertain times If you’re a small business owner, marketing your business can be one of the most challenging parts of running a successful company. It’s easy...

When is it time to hire an interim CMO?

Interim CMO

When is it time to hire an interim CMO? Common signs that an Interim CMO could benefit your business. If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an...

Do you need a part-time CMO?

Fractional CMO

Do you need a part-time CMO? Fractional executive marketing is an option for small businesses who need an experienced marketing professional but may not have the resources or budget to hire a full- time Chief Marketing Officer (CMO). 5 Signs your business needs a...