Blog Insights

Marketing Blogs for Small Business

Navigating the constantly evolving marketing landscape, especially with the rapid rise of AI, can be overwhelming for small business owners. I want to help you better understand marketing and the specific steps to take to grow your small business.

My marketing blogs offer practical, actionable tips that help drive real results. Discover insights tailored to your small business, from leveraging AI to mastering digital marketing strategies. Each post is designed to improve your marketing efforts, helping you to achieve measurable growth. Dive in and advance your marketing with expert advice and actionable strategies.

Do you need a part-time CMO?

Do you need a part-time CMO?

Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer. Consider a fractional CMO—expert, flexible marketing leadership without the cost of a full-time executive. They handle your marketing strategy and execution, freeing you to focus on growing your business.

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The 5 marketing metrics that matter

The 5 marketing metrics that matter

The five marketing metrics that matter most for small businesses focus on attracting and retaining customers. This isn’t about guesswork—it’s a data-driven approach centered on the customer journey stages. By tracking these key metrics, businesses can make informed decisions to optimize marketing results and improve revenue growth.

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Customer-based budgeting

Customer-based budgeting

Imagine a budgeting process your CFO will actually love. Never dread another marketing budget season again—learn a practical, customer-driven 4-step process that helps marketers map investment to customer needs, team effort, and measurable business goals and outcomes, making your budget conversations more strategic, aligned, and effective.

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A to Z marketing guide

A to Z marketing guide

Creating effective marketing that delivers results can feel challenging—especially when you’re not sure where to start. I’ve compiled an A-to-Z guide packed with proven strategies and practical tactics, so you can focus on what matters most: growing your business.

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Produce profitable results

Produce profitable results

Marketing success requires more than creativity—it demands measurable ROI. Turn marketing from a cost center to a revenue generator. Learn tips to optimize marketing investments using customer journey metrics, practical budgeting guidance, and strategic AI adoption to improve results.

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