Blog Insights

After a long day in the office, it’s easy to feel like you don’t have time to keep up with marketing trends and best practices. But the truth is that small businesses can’t afford not to. These blog insights offer tangible tips that will help your marketing efforts produce measurable results.

5 marketing metrics to track in 2022

What are the five most critical marketing metrics small businesses must track in 2022? It is all about customers. Attract customers. Retain customers. But it isn’t fairy dust, sparkle ponies, or hopes and wishes. It is a marketing math problem that aligns results with revenue and budget – completely focused on the customer journey.

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Fractional CMO explained

You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.

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Would you risk your job for customers?

We fundamentally understand the importance and value of customers to our businesses. Duh! How many times have we said out loud – “The customer is always right” or “customers are king” to prove a point or solve a problem… Easier said than done, right?

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7 deadly marketing sins

Marketing has spent too much money on new shiny tech tools to get reams of data analytics, often losing sight of customer needs. We are spending more time mired in the data than on getting new customers and keeping them satisfied!

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Make your website accessible

I’ve been fighting for the Americans with Disabilities Act years before it was passed into a law. My brother was born deaf and I’ve been sticking up for him since I was a little girl. How is this relevant to my fractional marketing business today? Because it is a law that all websites must be ADA compliant.

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Protect your brand

Keeping brands safe isn’t just marketing’s responsibility. Learn how even the smallest mistakes can tarnish a brand’s image and cost you customers. We’ll show you how to protect your brand from potential damage, and more importantly, how to prevent it in the first place.

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