You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.
Get free access to big business marketing research insights from Gartner, a global research powerhouse. My blog recaps three significant Gartner research study results – (1) brand trust: what matters to customers (2) the annual CMO spend survey; and (3) optimizing marketing technology tools.
Are you scared, even paralyzed on what to do with your marketing given budgets have been slashed, customers aren’t calling, and our global and local worlds keep changing by the minute? Learn about free and cost-effective marketing strategies you can implement now.
We fundamentally understand the importance and value of customers to our businesses. Duh! How many times have we said out loud – “The customer is always right” or “customers are king” to prove a point or solve a problem… Easier said than done, right?
You may be the most creative marketer around, but if you cannot deliver profitable results to the bottom line, you and your company will fail. It’s as simple as that.
Marketing has spent too much money on new shiny tech tools to get reams of data analytics, often losing sight of customer needs. We are spending more time mired in the data than on getting new customers and keeping them satisfied!
I’ve been fighting for the Americans with Disabilities Act years before it was passed into a law. My brother was born deaf and I’ve been sticking up for him since I was a little girl. How is this relevant to my fractional marketing business today? Because it is a law that all websites must be ADA compliant.
In this video interview, Jessica Kelley shares her personal journey about becoming a Fractional Marketer to help other small businesses succeed. You are an on-demand CMO!
In a recent survey, 49% of sales and marketing professionals agree that communication is critical to success. Yet high friction still remains between these two groups.
Protecting brands isn’t just marketing’s responsibility. Brand equity can be lost in an instant, making it everybody’s job.
Why do sales and marketing fight like cats and dogs?! On this podcast, we explore the inherent troubles that cause it and how to fix it.
There is no playbook navigating COVID-19 as a business owner. How can we help clients and prospects without sounding hollow or opportunistic? Our emails boxes are overflowing with empty offers of help. Taking a pause, I’m sharing three reflections I’ve experienced during the pandemic.