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Marketing Blogs for Small Business
What I tell small business CEOs who want better marketing
If you’re running a small business and trying to make marketing work, you’re not alone. These posts are written for CEOs who want straightforward guidance—how to think about marketing, what’s worth your time, and how to avoid common missteps. Whether you’re deciding between hiring in-house or fractional help, trying to make sense of your metrics, or wondering why your current efforts aren’t paying off—you’ll find clear, practical guidance here.
What to know before hiring your first fractional marketing leader
New to hiring fractional marketing leadership for your organization? Learn what to expect, what to avoid, how to set expectations for your team and your CMO, and how to build a strong first-time partnership for your growing business. (and have fun!)
Do you need a part-time CMO?
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer. Consider a fractional CMO—expert, flexible marketing leadership without the cost of a full-time executive. They handle your marketing strategy and execution, freeing you to focus on growing your business.
Fractional CMO explained
Hiring a full-time CMO isn’t always realistic for small businesses—but that doesn’t mean you have to go without strategic marketing leadership. A fractional CMO is a part-time executive who brings structure, strategy, and execution to your marketing. This flexible model gives CEOs expert guidance and hands-on leadership—to create measurable business results.
The 5 marketing metrics that matter
The five marketing metrics that matter most for small businesses focus on attracting and retaining customers. This isn’t about guesswork—it’s a data-driven approach centered on the customer journey stages. By tracking these key metrics, businesses can make informed decisions to optimize marketing results and improve revenue growth.
Customer-based budgeting
Imagine a budgeting process your CFO will actually love. Never dread another marketing budget season again—learn a practical, customer-driven 4-step process that helps marketers map investment to customer needs, team effort, and measurable business goals and outcomes, making your budget conversations more strategic, aligned, and effective.
A to Z marketing guide
Creating effective marketing that delivers results can feel challenging—especially when you’re not sure where to start. I’ve compiled an detailed A-to-Z infographic guide packed with proven strategies and practical tactics to help you take clear, confident steps toward better marketing — so you can focus on what matters most: growing your business.
Essential marketing strategies for small business
Strengthen your business with three essential marketing strategies: prioritize customer satisfaction, maintain a strong digital presence, and leverage free Google tools to enhance online visibility. These practices don’t just improve marketing—they support smarter marekting decision-making and long-term success.
Produce profitable marketing results
Marketing success takes more than creativity—it demands measurable ROI. Turn marketing from a cost center into a revenue generator. Learn to optimize marketing investments using customer journey metrics, practical budgeting, and AI adoption to improve results. When every dollar has a job, your marketing works harder—and smarter—for your business.
AI Proficiency: A Must-Have for Fractional CMOs
Artificial Intelligence is no longer optional for fractional CMOs—it’s essential. Discover research-backed insights on how marketers view AI as a critical tool to amplify strategic capabilities, streamline operations, and deliver measurable results that can set them – and your business – apart from the competition.