Blog Insights
Marketing Blogs for Small Business
What I tell small business CEOs who want better marketing
If you’re running a small business and trying to make marketing work, you’re not alone. These posts are written for CEOs who want straightforward guidance—how to think about marketing, what’s worth your time, and how to avoid common missteps. Whether you’re deciding between hiring in-house or fractional help, trying to make sense of your metrics, or wondering why your current efforts aren’t paying off—you’ll find clear, practical guidance here.
AI Proficiency: A Must-Have for Fractional CMOs
Artificial Intelligence is no longer optional for fractional CMOs—it’s essential. Discover research-backed insights on how marketers view AI as a critical tool to amplify strategic capabilities, streamline operations, and deliver measurable results that can set them – and your business – apart from the competition.
Are CMO’s prepared for AI?
AI is a game-changer, and CMOs must be prepared for its integration into their marketing. However, CMOs may not fully support AI in marketing or have the necessary knowledge to effectively implement it. Ultimately, CMOs who embrace AI and use it strategically will gain a significant edge over their competitors, paving the way for unprecedented growth.
What’s working (and not) in small business marketing?
Effective marketing doesn’t have to break the bank. For many businesses, marketing is one of the hardest parts of running a successful company. This post breaks down proven tactics, calls out what wastes time and money, and clarifies the priorities that actually move results.
When is it time to hire an interim CMO?
If your marketing is underperforming, your business is in transition, or a key leader just left (or was fired), interim marketing leadership can help. Learn the signs it’s time to bring in an interim CMO, and how the right support can protect momentum, sharpen strategy, and position you for growth.
10 Common Marketing Mistakes (and Tips to Avoid Them)
Campaigns are running. Data’s flowing. But growth is flat—and you’re not sure why. This article unpacks the 10 most common marketing missteps I see in small businesses—and tips on what to do instead.
Should you become a Fractional CMO?
Considering a Fractional CMO career? This path offers executive level impact, helping businesses grow. If you thrive on strategy, results, and collaboration, it might be your perfect next move. Learn why companies need fractional leadership and where to start.
The entire team must protect your brand
Your brand’s reputation is one of your most valuable assets. Protecting it requires everyone’s attention, from leadership to front line employees, in every interaction. Learn practical tips to maintain trust, prevent costly mistakes, and strengthen your brand’s equity.