Blog Insights
Marketing Blogs for Small Business
What I share with SMB CEOs about marketing
I write my blogs for the CEOs who want straight talk marketing guidance: what’s worth their time, what to ignore, and how to avoid common missteps. These are the questions I get on calls: when to hire, what to spend, how to read the numbers, and what to expect for results at your size.
Are CMO’s prepared for AI?
Marketing leaders now use AI every day with, yet their companies are still running pilots. The 2026 data shows a widening gap between individual skill & organizational readiness; closing it has become a leadership job. For small businesses, the same research reveals a speed advantage over larger competitors.
What is working (and not) in SMB marketing?
Effective marketing doesn’t have to break the bank. For many small businesses, marketing is one of the hardest parts of running a successful company. This post breaks down proven tactics, calls out what wastes time and money, and clarifies the priorities that actually move results.
When is it time to hire an interim CMO?
If your marketing is underperforming, your business is in transition, or a key leader just left (or was fired), interim marketing leadership can help. Learn the signs it’s time to bring in an interim CMO, and how the right support can protect momentum, sharpen strategy, and position you for growth.
Should you become a Fractional CMO?
Considering a Fractional CMO career? This path offers executive level impact, helping businesses grow. If you thrive on strategy, results, and collaboration, it might be your perfect next move. Learn why companies need fractional leadership and where to start.
How to Protect Brand Equity
Brand equity can take years to earn and one bad decision can destroy it. Here’s how small B2B companies can protect the trust they’ve built through crisis planning, AI rules, stronger review processes, customer reviews, social media monitoring and day-to-day brand protection.