Blog Insights
Marketing Blogs for Small Business
Navigating the constantly evolving marketing landscape, especially with the rapid rise of AI, can be overwhelming for small business owners. I want to help you better understand marketing and the specific steps to take to grow your small business.
My marketing blogs offer practical, actionable tips that help drive real results. Discover insights tailored to your small business, from leveraging AI to mastering digital marketing strategies. Each post is designed to improve your marketing efforts, helping you to achieve measurable growth. Dive in and advance your marketing with expert advice and actionable strategies.
Are CMO’s prepared for AI?
AI is a game-changer, and CMOs must be prepared for its integration into their marketing. However, CMOs may not fully support AI in marketing or have the necessary knowledge to effectively implement it. Ultimately, CMOs who embrace AI and use it strategically will gain a significant edge over their competitors, paving the way for unprecedented growth.
What’s working (and not) in small business marketing?
Effective marketing strategies and tactics exist without breaking the bank. For small business owners, marketing can be one of the most challenging aspects of running a successful company. I explore proven marketing tactics, identify ineffective approaches, and highlight your priorities.
When is it time to hire an interim CMO?
If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an interim CMO can be the perfect solution. But how do you know if it’s time to bring in an interim CMO? Let’s take a look at some common signs that indicate your company could benefit from one.
Fractional CMO explained
Need a seasoned marketing leader but can’t afford a full-time CMO? This blog explains how a Fractional CMO can deliver effective strategy, boost growth, and optimize your marketing – all on a budget. Learn about this flexible solution to achieve exceptional results, whether you’re a startup or an established company.
Produce profitable results
You may be the most creative marketer around, but if you cannot deliver profitable results to the bottom line, you and your company will fail. It’s as simple as that.
7 major marketing mistakes
Marketing has spent too much money on new shiny tech tools to get reams of data analytics, often losing sight of customer needs. We are spending more time mired in the data than on getting new customers and keeping them satisfied!