Marketing, Marketing ROI, Small business marketing
The 5 marketing metrics that matter Simplify Your Marketing: Focus on What Yields Results The 5 must-track metrics for marketing success It’s crucial to focus on metrics that directly impact your business’s growth for attracting new customers and elevating...
Small business marketing, Budgets, Marketing
Customer-based budgeting Build a customer-focused marketing budget in 4 steps Imagine a budgeting process your CFO will love! When you’re creating a marketing budget, it can feel like a guessing game—especially for small businesses juggling aggressive growth...
Marketing, Small business marketing
Essential marketing strategies for small business 3 Proven Marketing Techniques to Implement Now Marketing is the backbone of customer acquisition and retention. Yet, small businesses always juggle limited time, personnel, and budget constraints, making it difficult...
Artificial Intelligence, Marketing, Small business marketing
AI is a must-Have skill for fractional CMOs Fractional CMOs Need AI to Stay Competitive Artificial Intelligence (AI) has emerged as a game-changer, completely altering how marketing tackles customer engagement, data analysis, and campaign optimization. As small...
Artificial Intelligence, Marketing, Small business marketing
Are CMO’s prepared for AI? Are Chief Marketing Officers prepared for AI? Artificial Intelligence (AI) has become a game-changer in marketing, and CMOs must be prepared for its integration into their marketing strategies. However, many CMOs may not yet fully understand...
