Fractional CMO, Marketing, Small business marketing
What to know before hiring your first fractional marketing leader First Time Hiring Fractional? You’re in Good Company. If you’re considering a fractional CMO but have never worked with fractional leadership before, you’re not alone. A lot of small...
Marketing, Marketing ROI, Small business marketing
The most important marketing metrics to track Simplify Your Marketing: Focus on What Yields Results The 5 must-track metrics for marketing success It’s crucial to focus on metrics that directly impact your business’s growth for attracting new customers and...
Small business marketing, Budgets, Marketing
Customer-based budgeting Build a customer-focused marketing budget in 4 steps Imagine a budgeting process your CFO will love! When you’re creating a marketing budget, it can feel like a guessing game, especially for small businesses juggling aggressive growth...
Marketing, Small business marketing
Essential marketing strategies for small business 3 Proven Marketing Strategies to Implement Now (plus 2 bonus tips) Small businesses get plenty of marketing advice. The tricky part is knowing what to start, keep doing, and what to ignore. Between limited time,...
Artificial Intelligence, Marketing, Small business marketing
Hiring a fractional CMO? Assess their AI fluency first CMO AI Fluency Test a fractional CMO’s AI fluency before you hire You are about to hand a fractional CMO your marketing budget and your growth plan. Before you sign their contract, you need an answer to one...
