Customer-based budgeting

Customer-based budgeting

Customer-based budgeting Build a customer-focused marketing budget in 4 steps Imagine a budgeting process your CFO will love! When you’re creating a marketing budget, it can feel like a guessing game—especially for small businesses juggling aggressive growth...
A to Z marketing guide

A to Z marketing guide

A to Z marketing guide Your To-do List for Building Effective Marketing As a small business owner, you know that marketing is the lifeblood of your growth. But with countless tactics, technologies (including A.I.), and channels to consider, it can feel overwhelming to...