Fractional CMO, Marketing, Small business marketing
What to know before hiring your first fractional marketing leader First Time Hiring Fractional? You’re in Good Company. If you’re considering a fractional CMO but have never worked with fractional leadership before, you’re not alone. A lot of small...
Marketing, Marketing ROI, Small business marketing
The most important marketing metrics to track Simplify Your Marketing: Focus on What Yields Results The 5 must-track metrics for marketing success It’s crucial to focus on metrics that directly impact your business’s growth for attracting new customers and...
Marketing, Marketing ROI, Small business marketing
The 5 marketing metrics that matter Simplify Your Marketing: Focus on What Yields Results The 5 must-track metrics for marketing success It’s crucial to focus on metrics that directly impact your business’s growth for attracting new customers and elevating...
Small business marketing, Budgets, Marketing
Customer-based budgeting Build a customer-focused marketing budget in 4 steps Imagine a budgeting process your CFO will love! When you’re creating a marketing budget, it can feel like a guessing game—especially for small businesses juggling aggressive growth...
Marketing, Small business marketing
Essential marketing strategies for small business 3 Proven Marketing Techniques to Implement Now Marketing is the backbone of customer acquisition and retention. Yet, small businesses always juggle limited time, personnel, and budget constraints, making it difficult...
