Customer-based budgeting

Customer-based budgeting

Customer-based budgeting Learn how to create a customer-centric budget in four steps. Your CFO will love this budgeting process! Building a marketing budget aligned with both customer acquisition and retention is daunting. CMOs frequently face the never-ending...
A to Z marketing guide

A to Z marketing guide

A to Z marketing guide Your to-do list for creating effective marketing As a small business owner, you know how important marketing is for your success. But with so many different strategies and tactics out there, it can be hard to figure out marketing efforts will...
5 marketing metrics to track this year

5 marketing metrics to track this year

5 marketing metrics to track this year Don’t be overwhelmed by marketing The 5 metrics to marketing success in this What are the five essential marketing metrics small businesses must monitor in this year? It all comes down to customers. Attract customers....
Effective marketing strategies for small business

Effective marketing strategies for small business

Effective marketing strategies for small business Marketing Techniques for Small Businesses 3 proven marketing activities to implement now Marketing is even more crucial today, and the continued business uncertainty is concerning. But despite these challenges,...