Executive Marketing Help for Small Businesses
Fractional CMO and Interim CMO Services
What if you had a marketing expert on your executive team?
As a small business owner, you’re no stranger to juggling multiple roles. While you excel in many areas, marketing might not be one of them or you simply don’t have the time or resources to manage it well. Every business has unique needs and hiring a full-time Chief Marketing Officer isn’t always feasible. That’s where I come in.
Whether you require ongoing strategic and executional help or need to fill a temporary gap, you receive flexible executive marketing support shaped around your business goals. My fractional CMO and interim services provide you with the marketing expertise you need, without adding a permanent role to your payroll.
Get the strategic guidance, marketing expertise, and results your business must achieve.
3 services to strengthen your marketing
How I Help Small Businesses
I provide executive marketing leadership on a flexible basis so you can focus on running the business while I lead the marketing strategy, execution, and deliver outcomes.
Fractional CMO Services
Part-time CMO who sets strategy, leads execution, and turns plans into action with measurable results.
Interim CMO Services
Temporary marketing leadership during urgent transitions or high‑stakes period, when you need senior-level help ASAP.
Sales Funnel Growth
Practical systems and processes that connects marketing to revenue, from first touch to closed deals.
What it’s like to work with me
Marketing Leadership That Moves the Business
As a bootstrapped CEO, I neeed markeitng leadership. You not only consult, but you own our marketing, pushing us to actionable results.
Katie, Founder and CEO, Tech SaaS
Service
Fractional CMO
Engage a part-time marketing executive to build the plan, lead the work, and deliver results without the cost of a full-time headcount.
When it fits
-
-
You want senior marketing leadership without a full-time hire
-
You need hands-on help plus strategy
-
You want a plan tied to revenue
-
You need scalable processes and a durable marketing foundation
Typical cadence 3 to 10 hours per week based on goals and team size
-
Service
Interim CMO
Temporary marketing leadership during transition or urgency. I stabilize the function, protect momentum, and prepare your next CMO hire.
When it fits
-
-
Leadership gap after a resignation or reorg
-
A launch, acquisition, or new-market entry
-
Need immediate senior-level coverage
-
Service
A simple sales funnel method
A practical funnel system that links activities to revenue with a single scorecard sales and marketing both use, giving one view of the pipeline from first touch to closed deals.
What you’ll get
-
-
A custom sales funnel map aligned to your goals
-
A scorecard for the full customer journey
-
A monthly or quarterly review rhythm to act on insights
-
Marketing help for small business
Get your marketing house in order
Spend 30 minutes to generate your marketing punch list.
Expert executive marketing help
About me
Why HPZ Marketing?
Small businesses deserve experienced leadership no matter the size of their stage of growth.
Working with me, you get a senior marketing leader who thinks like an operator, works like an owner, and turns strategy into action. I work best with small B2B companies that are scaling but stuck, whether that’s due to rapid growth, a make-or-break transition, or a stretch of stalled results. They’re ambitious but short on marketing time, structure, direction or a plan.
If you want to work one-on-one with someone who brings measurable marketing results and honest, roll-up-your-sleeves support: let’s connect!
More About My Marketing Process
How we work together
How we work together30‑minute consult: clarify timelines, goals & constraints
90‑day plan: Build and deliver the highest‑impact work
Weekly operating rhythm: hands-on execution, coaching to keep momentum moving
Results you can expect
Results you can expect
- Better lead quality and a stronger pipeline
- Clear reporting across the full customer lifecycle
- A custom plan built for your goals, team, and budget
- A team that knows what to do next
Pricing and budget ranges
Pricing and budget ranges
Rates vary by scope, speed, and complexity. Most small teams engage 3 to 10 hours per week for fractional support.
Use the calculator to model hours and scenarios.
Why Choose Me
“I’m an operator at heart. I set clear priorities, roll up my sleeves, and work beside your team. My focus is simple: earn and keep customers and prove ROI. As a certified Women-Owned Small Business, I’m a trusted partner you can count on.”
Jessica Kelley, founder of HPZ Marketing
About my CMO services
FAQs
What is the difference between fractional and interim CMO?
A fractional CMO is ongoing part-time leadership. An Interim CMO is temporary marketing leadership during a defined transition.
How many hours per week should I expect?
Most clients start at 3 to 10 hours weekly for a fractional CMO An interim CMO may be either part time or full time. Both can scale up or down as needs change.
Do I handle execution or only strategy?
I do both strategy and execution! I set the strategy, build the plan, and stay involved to execute, guide work, coach the team, and manage vendors.
How long until we see results?
Early marketing traction often shows in the first 60 to 90 days as we focus on the highest‑leverage improvements.
Do you use AI technology?
Yes, responsibly. I choose proven AI tools that improve efficiency, insight, and customer experience aligned to your brand.
What industries do you serve?
I support a wide variety of B2C and B2B segments including startups, SaaS, healthcare, medical devices, franchise markets.
HPZ Marketing blogs
Read blogs on marketing techniques, strategies, and suggestions for small business marketing.
What to know before hiring your first fractional marketing leader
New to hiring fractional marketing leadership for your organization? Learn what to expect, what to avoid, how to set expectations for your team and your CMO, and how to build a strong first-time partnership for your growing business. (and have fun!)
Do you need a part-time CMO?
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer. Consider a fractional CMO—expert, flexible marketing leadership without the cost of a full-time executive. They handle your marketing strategy and execution, freeing you to focus on growing your business.
Fractional CMO explained
Hiring a full-time CMO isn’t always realistic for small businesses—but that doesn’t mean you have to go without strategic marketing leadership. A fractional CMO is a part-time executive who brings structure, strategy, and execution to your marketing. This flexible model gives CEOs expert guidance and hands-on leadership—to create measurable business results.
My story
What is HPZ Marketing?
The HPZ marketing name has a deep personal meaning for me.
I named my company after my beloved grandfather.
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about Learn more about hiring a fractional CMO for your business.