Executive Marketing Help
Fractional CMO and Interim CMO Services
What if you had a marketing expert on your executive team?
As a small business owner, you’re no stranger to juggling multiple roles. While you excel in many areas, marketing might not be one of them—or you simply don’t have the time or resources to manage it well. Every business has unique needs and hiring a full-time Chief Marketing Officer isn’t always feasible. That’s where I come in.
Whether you require ongoing strategic and executional help or need to fill a temporary gap, you receive flexible executive marketing support shaped around your business goals. These fractional and interim CMO services provide you with the marketing expertise you need, without adding a permanent role to your payroll.
Get the strategic guidance, marketing expertise, and results your business must achieve.
Four Services to Strengthen Your Marketing
Fractional CMO
Part-time CMO support to lead strategy, align sales and marketing, and execute marketing plans into action.
Interim CMO
Temporary marketing leadership during urgent transitions—ideal when you need senior-level help fast.
Funnel Pipeline
A structured and simple funnel process that connects marketing to revenue—from first touch to closed deals.
Customer Budgeting
A unique, zero-based budgeting approach that maps spend to revenue-driving stages of the customer journey.
Marketing help for small business
Get your marketing house in order
Spend 30 minutes to generate your marketing punch list.
Expert executive marketing help
About me
Why HPZ Marketing?
Small businesses deserve experienced leadership that fits their stage of growth.
You’ll get a senior marketing leader who thinks like an operator, works like an owner, and turns strategy into action. I work best with small B2B companies that are scaling but stuck—whether that’s due to rapid growth, a make-or-break transition, or a stretch of stalled results. They’re ambitious but short on marketing time, structure, or direction.
If you want to work one-on-one with someone who brings measurable marketing results and honest, roll-up-your-sleeves support—let’s connect.
HPZ Marketing blogs
Read blogs on marketing techniques, strategies, and suggestions for small business marketing.
What to know before hiring your first fractional marketing leader
New to hiring fractional marketing leadership for your organization? Learn what to expect, what to avoid, how to set expectations for your team and your CMO, and how to build a strong first-time partnership for your growing business. (and have fun!)
Do you need a part-time CMO?
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer. Consider a fractional CMO—expert, flexible marketing leadership without the cost of a full-time executive. They handle your marketing strategy and execution, freeing you to focus on growing your business.
Fractional CMO explained
Hiring a full-time CMO isn’t always realistic for small businesses—but that doesn’t mean you have to go without strategic marketing leadership. A fractional CMO is a part-time executive who brings structure, strategy, and execution to your marketing. This flexible model gives CEOs expert guidance and hands-on leadership—to create measurable business results.
My story
What is HPZ Marketing?
The HPZ marketing name has a deep personal meaning for me.
I named my company after my beloved grandfather.
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.