Executive Marketing Services

How would things be different if you had a marketing expert on your executive team?

If you’re like most small business owners, you wear many hats. And while you may be good at a lot of things, marketing might not be one of them. There are multiple staffing options available for marketing. You can hire a fractional CMO, an interim CMO, or even a full-time Chief Marketing Officer. But we also know that not all businesses have the same needs. That’s why we offer our services on a fractional and interim basis, so you can get the help you need without breaking the bank.

Fractional Chief Marketing Officer

A part-time CMO with a proven track record at a fraction of the cost of a full-time employee is responsible for your marketing department.

Interim Chief Marketing Officer

When your company needs a top-level marketing professional ASAP, but only temporarily, an interim CMO is the perfect solution.

Sales and Marketing Funnel Growth

Unified Funnel Metrics (UFM) is a proven marketing method to manage the customer journey and sales funnel process.

Customer Journey Budgeting

Learn how to calculate a detailed customer acquisition and retention marketing budget that your sales team AND CFO will love.

Marketing help for small business

Get your marketing house in order

Spend 30 minutes to generate your marketing punch list.

 

Expert executive marketing help

Elevate your marketing strategy and customer experience to the next level

Marketing has never been more important than it is today.

In an increasingly uncertain and volatile business atmosphere, marketing has never been more important. But, let’s be honest, marketing is complex, never-ending, and challenging.

Digital marketing is no longer a differentiator – it is the norm. Small companies frequently are burdened with strategic planning, implementation, and day-to-day marketing operations.

Despite these difficulties, marketing’s priorities have not changed. Business must gain customers and keep customers satisfied. You must constantly optimize your marketing plans, develop content marketing to deliver brand and performance KPIs and achieve business goals.

This is a serious problem for small firms that don’t have the manpower or money to hire a full-time CMO (or marketing agency) to devote to marketing. Small business owners, on the other hand, should have the same level of access to help and tools as large businesses do in order to achieve their marketing objectives.

There are several free and low-cost marketing strategies and techniques that small businesses may use immediately.

Videos about Interim and Fractional Executive CMO Services

View HPZ Company videos about interim and fractional marketing services, as well as what are they and how they might benefit your organization

HPZ Marketing blogs

Read our blogs on marketing techniques, strategies, and suggestions for small business marketing.

Customer-based budgeting

Customer-based budgeting

Explore our customer-based budgeting process designed for CMOs. This blog offers a strategic framework for aligning your marketing budget with customer acquisition and retention goals, ensuring your investments drive meaningful business growth. Discover how to gain CFO approval and set your marketing strategies on the path to success.

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Are CMO’s prepared for AI?

Are CMO’s prepared for AI?

Artificial Intelligence is rapidly becoming a game-changer in marketing, and CMOs need to be prepared for its integration into their marketing. However, many CMOs may not yet fully understand the potential impact of AI in marketing or have the necessary knowledge to effectively implement it. Ultimately, CMOs who embrace AI and use it strategically will undoubtedly gain a significant edge over their competitors, paving the way for unprecedented growth.

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What’s working (and not) in small business marketing?

What’s working (and not) in small business marketing?

Successful marketing strategies and tactics do exist, and you don’t have to spend a fortune. If you’re a small business owner, marketing your business can be one of the most challenging parts of running a successful company. Here we’ll take a look at what is working in small business marketing today as well as what isn’t – and what you prioritize to help you succeed.

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Jessica Kelley

Founder and CEO

Jessica Kelley CEO | HPZ Marketing - Fractional CMO company

Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.

Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.