What if you had a marketing expert on your executive team?
As a small business owner, you’re no stranger to juggling multiple roles. While you excel in many areas, marketing might not be your forte. We recognize that every business has unique needs and that hiring a full-time Chief Marketing Officer isn’t always feasible. That’s where we come in.
Whether you require ongoing strategic and executional help or need to fill a temporary gap, we offer flexible executive marketing solutions customized to your business. Our fractional and interim CMO services provide you with the marketing expertise you need, without the commitment of a full-time hire.
Get the strategic guidance, marketing expertise, and results you need, precisely when you need it.
Fractional Chief Marketing Officer
A part-time CMO with a proven track record at a fraction of the cost of a full-time employee is responsible for your marketing department.
Interim Chief Marketing Officer
When your company needs a top-level marketing professional ASAP, but only temporarily, an interim CMO is the perfect solution.
Sales and Marketing Funnel Pipeline
Unified Funnel Metrics (UFM) is a proven marketing method to manage the customer journey and sales funnel process.
Customer Journey Budgeting
Learn how to calculate a zero-based customer acquisition and retention marketing budget that your sales team AND CFO will love.
Marketing help for small business
Get your marketing house in order
Spend 30 minutes to generate your marketing punch list.
Expert executive marketing help
Marketing has never been more important than it is today.
In today’s competitive marketplace, marketing is essential for business survival. But for small businesses, the complexities of marketing can feel overwhelming and never-ending. From strategic planning to content creation to brand awareness, advertising, and daily social media posting, it’s a constant juggling act.
Digital marketing is no longer a luxury or differentiator; it’s required for business operations. Yet, small businesses often lack the expertise and resources to hire a full-time CMO and marketing team. Despite these challenges, the critical business goals remain the same: attract new customers and keep existing ones happy.
Small businesses deserve the same access to effective marketing tools, resources, and expertise as larger corporations. The good news is, there are choices and affordable options available for companies.
Elevate your marketing and customer experience to the next level
HPZ Marketing blogs
Read our blogs on marketing techniques, strategies, and suggestions for small business marketing.
AI is a must-Have skill for fractional CMOs
Artificial Intelligence is no longer optional for fractional CMOs—it’s essential. Discover research-backed insights on how marketers view AI as a critical tool to amplify strategic capabilities, streamline operations, and deliver measurable results that can set them – and your business – apart from the competition.
Customer-based budgeting
Explore our customer-based budgeting process designed for CMOs. This blog offers a strategic framework for aligning your marketing budget with customer acquisition and retention goals, ensuring your investments drive meaningful business growth. Discover how to gain CFO approval and set your marketing strategies on the path to success.
Are CMO’s prepared for AI?
AI is a game-changer, and CMOs must be prepared for its integration into their marketing. However, CMOs may not fully support AI in marketing or have the necessary knowledge to effectively implement it. Ultimately, CMOs who embrace AI and use it strategically will gain a significant edge over their competitors, paving the way for unprecedented growth.
Videos about Interim and Fractional Executive CMO Services
View HPZ Marketing videos about interim and fractional marketing services. Learn what are they and how they might benefit your organization
What is the story of HPZ Marketing?
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.