HPZ Marketing Services

Fractional Executive Marketing

An experienced part-time CMO available at a fraction of the cost of a full-time employee, is responsible for your marketing department.

Interim Executive Marketing

When your company needs a top-level marketing professional ASAP, but only temporarily, an interim CMO is the perfect solution.

Sales and Marketing Funnel Growth

Unified Funnel Metrics (UFM) is a proven marketing method to manage the customer journey and sales funnel process.

Customer Journey Budgeting

Learn how to calculate a detailed customer acquisition and retention marketing budget that your sales team AND CFO will love.

Marketing help for small business

Get your marketing house in order

Spend 30 minutes to generate your marketing punch list.

 

Expert executive marketing help

Get your marketing house in order

Marketing has never been more important than it is today.

In an increasingly uncertain and volatile business atmosphere, marketing has never been more important. But, let’s be honest, marketing is complex, never-ending, and challenging.

Digital marketing is no longer a differentiator – it is the norm. Small companies frequently are burdened with strategic planning, implementation, and day-to-day marketing operations.

Despite these difficulties, marketing’s priorities have not changed. Business must gain customers and keep customers satisfied. You must constantly optimize your marketing to deliver brand and performance KPIs and achieve business goals.

This is a serious problem for small firms that don’t have the manpower or money to devote to marketing. Small business owners, on the other hand, should have the same level of access to help and tools as large businesses do in order to achieve their marketing objectives.

There are several free and low-cost marketing strategies and techniques that small businesses may use immediately.

Videos about Executive Marketing Services

View HPZ Company videos about interim and fractional marketing services, as well as what are they and how they might benefit your organization

HPZ Marketing blogs

Read our blogs on marketing techniques, strategies, and suggestions for small business marketing.

A to Z marketing guide

A to Z marketing guide

There’s a lot of marketing noise out there.

It can be tough to cut through the clutter and create marketing that actually works. But don’t worry, we’re here to help. We’ve compiled an A to Z guide of strategies and tactics that actually work, so you can focus on what’s important: your business.

Get started today and make your marketing stronger!

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5 marketing metrics to track in 2022

5 marketing metrics to track in 2022

What are the five most critical marketing metrics small businesses must track in 2022? It is all about customers. Attract customers. Retain customers. But it isn’t fairy dust, sparkle ponies, or hopes and wishes. It is a marketing math problem that aligns results with revenue and budget – completely focused on the customer journey.

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Fractional CMO explained

Fractional CMO explained

You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.

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Jessica Kelley

Founder and CEO

Jessica Kelley CEO | HPZ Marketing - Fractional CMO company

Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.

Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.