Executive Marketing Services
How would things be different if you had a marketing expert on your executive team?
If you’re like most small business owners, you wear many hats. And while you may be good at a lot of things, marketing might not be one of them. There are multiple staffing options available for marketing. You can hire a fractional CMO, an interim CMO, or even a full-time Chief Marketing Officer. But we also know that not all businesses have the same needs. That’s why we offer our services on a fractional and interim basis, so you can get the help you need without breaking the bank.
Fractional Chief Marketing Officer
A part-time CMO with a proven track record at a fraction of the cost of a full-time employee is responsible for your marketing department.
Interim Chief Marketing Officer
When your company needs a top-level marketing professional ASAP, but only temporarily, an interim CMO is the perfect solution.
Sales and Marketing Funnel Growth
Unified Funnel Metrics (UFM) is a proven marketing method to manage the customer journey and sales funnel process.
Customer Journey Budgeting
Learn how to calculate a detailed customer acquisition and retention marketing budget that your sales team AND CFO will love.
Marketing help for small business
Get your marketing house in order
Spend 30 minutes to generate your marketing punch list.
Expert executive marketing help
Elevate your marketing strategy and customer experience to the next level
Marketing has never been more important than it is today.
In an increasingly uncertain and volatile business atmosphere, marketing has never been more important. But, let’s be honest, marketing is complex, never-ending, and challenging.
Digital marketing is no longer a differentiator – it is the norm. Small companies frequently are burdened with strategic planning, implementation, and day-to-day marketing operations.
Despite these difficulties, marketing’s priorities have not changed. Business must gain customers and keep customers satisfied. You must constantly optimize your marketing plans, develop content marketing to deliver brand and performance KPIs and achieve business goals.
This is a serious problem for small firms that don’t have the manpower or money to hire a full-time CMO (or marketing agency) to devote to marketing. Small business owners, on the other hand, should have the same level of access to help and tools as large businesses do in order to achieve their marketing objectives.
There are several free and low-cost marketing strategies and techniques that small businesses may use immediately.
Videos about Interim and Fractional Executive CMO Services
View HPZ Company videos about interim and fractional marketing services, as well as what are they and how they might benefit your organization
HPZ Marketing blogs
Read our blogs on marketing techniques, strategies, and suggestions for small business marketing.
If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an interim CMO can be the perfect solution. But how do you know if it’s time to bring in an interim CMO? Let’s take a look at some common signs that indicate your company could benefit from one.
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer (CMO). Consider a fractional CMO, which is an experienced marketer who works on a part-time basis. Read the five signs that point to the need for one.
There’s a lot of marketing noise out there.
It can be tough to cut through the clutter and create marketing that actually works. But don’t worry, we’re here to help. We’ve compiled an A to Z guide of strategies and tactics that actually work, so you can focus on what’s important: your business.
Get started today and make your marketing stronger!
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.