20+ years inside healthcare
Fractional CMO for Healthcare Companies
Part-time marketing leadership across medtech, medical devices
and digital health.
Healthcare companies can burn through a shocking amount of money on ho-hum marketing that does absolutely nothing. You already have enough hoops to jump through with regulatory, legal and procurement.
You can’t afford for marketing to chew up another six months and a pile of cash. I’ve had the giant-company budget and the startup budget where every penny gets counted.
I’ve done healthcare marketing in the OR, inside a $200 billion company, and at startups where CEOs need someone who knows what to do and can own it.
I bring extensive multi-sector healthcare experience
Why Choose Me?
I understand the complex intricacies of healthcare marketing—from navigating regulatory body approval pathways (FDA, EMEA) and payer/provider gatekeeping to ensuring marketing content aligns with legal, regulatory, and clinical requirements. I work with medical device startups, medtech innovators, and small clinical practices to build practical, cost-effective strategies that support sustainable growth and clinical credibility.
Deep Healthcare Knowledge
With decades in healthcare, I know how to shape marketing that respects regulatory and compliance, and connects with your diverse, multi-channel audiences.
Compliant Swift Impact
I move quickly while maintaining the rigor healthcare demands. Whether you’re preparing for a launch or navigating clinical milestones, I align marketing efforts with your growth stage—and stay within healthcare’s complex guardrails.
Data-driven Marketing
I tie marketing metrics to milestones and business benchmarks to ensure campaigns deliver measurable ROI. Strategy is only valuable if it works and holds up under scrutiny.
What Challenges Do I Solve?
I provide fractional executive marketing for organizations without in-house marketing expertise:
Whether you’re entering a new regulated market, preparing for funding, trying to get in front a buying committee, or struggling to build provider relationships, I create and execute marketing for these diverse audiences.
From navigating long and complex buying cycles to raising seed money and clinical launch milestones, I bring the strategy, structure, and momentum to regulated, resource-constrained environments.
My marketing approach:
Healthcare Marketing Strategies That Work
Your healthcare marketing can’t run on guesswork. I take a structured, marketing data-backed approach built for small teams navigating complex environments.
I start by understanding your true market opportunity—how many customers you can realistically reach, and what it will take to convert them. From there, I define the metrics that matter most, align them with your organization goals, and build a budget tied to the full customer journey—not just top-of-funnel tactics.
It’s a practical, collaborative process that brings focus to your marketing and accountability to your results.
A Proven Track Record Healthcare CEOs Count On
When you don’t have a marketing leader in place, it’s easy for marketing execution to stall or scatter. I bring the structure, experience, and accountability life science CEOs need to move forward with results.
Here’s why CEOs trust me:
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Clear, focused strategies aligned to revenue—not just marketing activity
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Experience turning under-performing tactics into meaningful results
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A straightforward, no-agency approach that respects your time and resources
As a certified Women-Owned Business, I combine trusted leadership with practical execution—so you get marketing that actually works, not just more ideas.
My Healthcare Experience That Goes Beyond Traditional Marketing:
Healthcare Expertise Across the Ecosystem
Medical devices, medtech, software, provider and life sciences.
Proven Success in Diverse Markets
Early-stage startups, health services, women’s and men’s health.
Certified Women-Owned Business
Respected for integrity, teamwork, energy, positivity, and work ethic.
Transforming Healthcare Marketing Together.
You know the stakes are high in healthcare. Whether you need to get in front of buying committee, pitch to investors, or build provider relationships, I bring an expert, hands-on approach that gets results.
Let’s Close the Gap Between Marketing Strategy and Execution
By partnering with me as your fractional CMO, you’ll get more than ideas—you’ll gain a clear plan, steady momentum, and a partner who knows how to execute in complex, regulated healthcare environments.
Let’s talk about what’s next.
My story
What is HPZ Marketing?
The HPZ marketing name has a deep personal meaning for me.
I named my company after my beloved grandfather.
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.