Fractional CMO for Healthcare
Your Fractional Healthcare Marketer.
Small Healthcare Businesses, Big Marketing Outcomes
As a healthcare CEO, you face relentless challenges—convincing potential clients to adopt your innovative solutions, navigating complex regulatory landscapes, and differentiating your offerings in a crowded healthcare technology market—without the bandwidth or resources of larger organizations.
That’s where come in. I provide Fractional Chief Marketing Officer services tailored to the unique needs of
small healthcare businesses, delivering high-impact marketing leadership without the full-time cost.
I bring extensive multi-sector healthcare experience
Why Choose Me?
I understand the complex intricacies of healthcare marketing—from navigating regulatory body approval pathways (FDA, EMEA) and payer/provider gatekeeping to ensuring marketing content aligns with legal, regulatory, and clinical requirements. I work with medical device startups, medtech innovators, and small clinical practices to build practical, cost-effective strategies that support sustainable growth and clinical credibility.
Deep Healthcare Knowledge
With decades in healthcare, I know how to shape marketing that respects regulatory and compliance, and connects with your diverse, multi-channel audiences.
Compliant Swift Impact
I move quickly while maintaining the rigor healthcare demands. Whether you’re preparing for a launch or navigating clinical milestones, I align marketing efforts with your growth stage—and stay within healthcare’s complex guardrails.
Data-driven Marketing
I tie marketing metrics to milestones and business benchmarks to ensure campaigns deliver measurable ROI. Strategy is only valuable if it works and holds up under scrutiny.
What Challenges Do I Solve?
I provide fractional executive marketing for organizations without in-house marketing expertise:
Whether you’re entering a new regulated market, preparing for funding, trying to get in front a buying committee, or struggling to build provider relationships, I create and execute marketing for these diverse audiences.
From navigating long and complex buying cycles to raising seed money and clinical launch milestones, I bring the strategy, structure, and momentum to regulated, resource-constrained environments.
My marketing approach:
Healthcare Marketing Strategies That Work
Your healthcare marketing can’t run on guesswork. I take a structured, marketing data-backed approach built for small teams navigating complex environments.
I start by understanding your true market opportunity—how many customers you can realistically reach, and what it will take to convert them. From there, I define the metrics that matter most, align them with your organization goals, and build a budget tied to the full customer journey—not just top-of-funnel tactics.
It’s a practical, collaborative process that brings focus to your marketing and accountability to your results.
A Proven Track Record Healthcare CEOs Count On
When you don’t have a marketing leader in place, it’s easy for marketing execution to stall or scatter. I bring the structure, experience, and accountability life science CEOs need to move forward with results.
Here’s why CEOs trust me:
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Clear, focused strategies aligned to revenue—not just marketing activity
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Experience turning under-performing tactics into meaningful results
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A straightforward, no-agency approach that respects your time and resources
As a certified Women-Owned Business, I combine trusted leadership with practical execution—so you get marketing that actually works, not just more ideas.
My Healthcare Experience That Goes Beyond Traditional Marketing:
Healthcare Expertise Across the Ecosystem
Medical devices, medtech, software, provider and life sciences.
Proven Success in Diverse Markets
Early-stage startups, health services, women’s and men’s health.
Certified Women-Owned Business
Respected for integrity, teamwork, energy, positivity, and work ethic.
Transforming Healthcare Marketing Together.
You know the stakes are high in healthcare. Whether you need to get in front of buying committee, pitch to investors, or build provider relationships, I bring an expert, hands-on approach that gets results.
Let’s Close the Gap Between Marketing Strategy and Execution
By partnering with me as your fractional CMO, you’ll get more than ideas—you’ll gain a clear plan, steady momentum, and a partner who knows how to execute in complex, regulated healthcare environments.
Let’s talk about what’s next.
More resources
Learn About Fractional Marketing Resources
What is fractional marketing?
Learn how a part-time CMO provides executive-level expertise to drive growth and optimize marketing strategies at a fraction of the cost of a full-time CMO.
Is a part-time CMO right for your business?
Determine if a part-time CMO is the strategic fit your business needs by exploring the key indicators that suggest it’s time to bring in fractional expertise.
5 signs you need a part-time CMO
Explore the five reasons that signal it’s time to bring in a part-time CMO to significantly improve your marketing success and drive substantial business growth.
What Does a fractional CMO Do?
A fractional CMO is responsible for your marketing team, improves digital success, optimizes the sales funnel, and prioritizes a customer-centric focus.
Business benefits of a fractional CMO
Discover how a fractional CMO can grow customer acquisition, protect retention, and deliver strategic results with expert guidance and candor.
Ask a fractional podcast interview
This podcast explores the realities of fractional work—managing growth, building trust, and sales collaboration—whether you’re considering or hiring a fractional.
Talk to a fractional CMO
Book a free 30-minute consultation
