Part-time CMO for Small Business
Fractional CMO for Small Business CEOs
One of my CEO clients brought me on board because, in his words, marketing was broken. And plenty of marketing was happening. He had a dedicated budget, campaigns running, emails going out, and weekly social posts.
What he needed was a senior strategic marketer, someone to come in, build the plan, and then get it done.
That’s when I get the call.
A fractional CMO works for small business
Senior marketing leadership for B2B small businesses between $500K and $3M in revenue.
The CEO is usually the acting CMO. You might have a coordinator, an agency, or a couple of freelancers, but the strategy decisions come back to your desk, squeezed between sales calls and everything else it takes to run the company.
A full-time CMO costs well over $200,000 a year, and a business this size doesn’t need 40 hours of one. I bring the senior experience for 8 to 20 hours a week, build the marketing plan around your revenue goals, and lead the team and vendors you have today. Marketing gets strategic ownership, and you get your time back for sales, customers, and growing the business.
Fractional CMO Service
What I do as your fractional CMO
I sit in the marketing seat at your leadership table. I build the strategy, I run the execution, and I lead whoever handles your marketing today. My job is to make all of it work together and grow your revenue.
Here’s what you get:
- A detailed marketing strategy connected to your revenue goals, with priorities ranked by impact (and what to stop doing)
- Hands-on execution: I launch the campaigns, write the content, and get it done
- Reporting that shows what’s working, what’s wasting money, and what to do next
- Customer acquisition and customer retention each get their own strategy, since keeping customers is different work than winning them
- AI leadership for the whole company, so it gets used safely and effectively to improve productivity and innovation
You’ll always know where your marketing stands, and what I’m doing about it.
How it works
What the first 90 days look like
I learn your business
It starts with your numbers: revenue goals, pipeline, customers, and whatever marketing is running today. I look at all of it before I recommend anything.
You get a strategic plan
A detailed written marketing strategy with priorities ranked by impact, a budget built around your customers, and clarity on where spending should go.
I run the plan
Execution starts immediately. I’m in your leadership meetings, leading the work, growing leads, and reporting on what’s working and what to change.
Why my CEO clients trust me
Most of my clients since 2019 has come to me through a referral from another CEO. That’s not a growth strategy I chose so much as the way this work compounds: when marketing produces revenue, CEOs talk.
Behind that:
- More than two decades leading marketing, inside companies from a $200 billion corporation to early-stage startups
- A WBENC-certified women-owned business
- Clients who stay: most engagements run long past the first SOW
What it’s like to work with me
High-impact marketing execution in first 30 days
Jessica accomplished more in one month as a part-time fractional CMO, than my previous head of marketing did in six months.
Meredith, President, Workplace Safety Services
Explore Fractional Marketing Resources
What is fractional marketing?
Learn how a part-time CMO provides executive-level expertise to drive growth and optimize marketing strategies at a fraction of the cost of a full-time CMO.
Is a part-time CMO right for your business?
Determine if a part-time CMO is the strategic fit your business needs by exploring the key indicators that suggest it’s time to bring in fractional expertise.
5 signs you need a part-time CMO
Explore the five reasons that signal it’s time to bring in a part-time CMO to significantly improve your marketing success and drive substantial business growth.
What Does a fractional CMO Do?
A fractional CMO is responsible for your marketing team, improves digital success, optimizes the sales funnel, and prioritizes a customer-centric focus.
Business benefits of a fractional CMO
Discover how a fractional CMO can grow customer acquisition, protect retention, and deliver strategic results with expert guidance and candor.
Ask a fractional podcast interview
This podcast explores the realities of fractional work—managing growth, building trust, and sales collaboration—whether you’re considering or hiring a fractional.
My story
What is HPZ Marketing?
The HPZ marketing name has a deep personal meening for me.
I named my company after my beloved grandfather.
Meet with Jessica Kelley
Walk away with marketing to-do’s
I do the homework before the call: your website, your digital visibility, your market. You tell me what’s happening inside your business, and you’ll leave with advice you can act on right away.
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.