How much is a fractional CMO?

It costs less to hire a Fractional CMO than a full-time CMO. The typical hourly rate is between $200 and $375 for as little as a few hours per week.


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What is the price of a fractional CMO?

Invest in the benefits of a Chief Marketing Officer for a fraction of the cost – A fractional CMO is a cost-effective way to access the same advantages as with a full-time CMO. The price for such services will vary depending on the scope and time frame. The average hourly rate ranges from $150-$500, typically falling between $200-$375 per hour.

Curious about what’s a typical fractional CMO hourly rate?

Fractional CMO rates varies widely. Their rate is determined by the scope and time commitment. These can range from as low as $150 up to $500 per hour based on their experience in your industry. On average, most fractional CMO hourly rates are somewhere between $200 to $ 375.

What services are included in a Fractional CMO retainer?

When engaging the services of a fractional CMO, you receive an experienced marketing executive to lead your team and guide customer-driven decisions. They will take ownership of your marketing strategy, oversee the implementation towards achieving your business’s revenue goals. However, hiring a fractional CMO is no guarantee of instant results. You need to be willing to dedicate time, effort, and ongoing marketing investment achieving lasting results.

What isn’t included in a fractional CMO retainer?

It’s important to understand clearly what is and isn’t included in a fractional CMO retainer agreement. Your fractional CMO will take time to develop plans tailored specifically to your business rather than getting pre-defined or cookie-cutter strategies and tactics. They also won’t guarantee leads and immediate sales because good marketing takes time to see results. Finally, you still must budget for other marketing expenses such as advertising, tradeshows and SEO services.

How much is a Fractional CMO?

If only need strategic planning help, hiring a fractional CMO will cheaper than if you require someone to do both strategy and implement those plans. That’s why it is essential to compare quotes from several different prospective fractional CMOs in order to find the right fit and budget-friendly price structure.

The cost of hiring a fractional CMO will depend on the scope of work. Typically, you can expect them to work between 1-10 hours per week or over 40 hours in one month.

For smaller businesses, one to three hours per week may be sufficient for coordinating campaigns, website updates and blog content, measuring results and overseeing vendors. Conversely, if you are a larger company with an existing marketing team then up to 10+ hours may be necessary each week in order to provide strategic guidance while also managing initiatives and projects plus acting as mentor/coach.

Are fractional CMO services expensive?

No. Partnering with a fractional CMO is a significant opportunity to kickstart your marketing strategy, even on a tight budget. Many companies mistakenly believe that they must spend heavily on marketing in order to succeed, but this isn’t true. You’ll still need to invest in marketing, because good marketing requires a commitment of time, effort, and money.

By working with a fractional CMO, you’ll immediately gain an experienced expert in marketing who will help take your business to the next level. Their focus on customer acquisition and retention can ensure that your marketing investments make a long-term impact.

How much should I pay for a fractional CMO?

We built an easy-to-use cost calculator (check above)! Expect to pay based on how many hours per week they’ll work and what marketing goals need accomplishing. If you need to create and execute a strategic marketing plan, it is likely hiring a fractional CMO for 10 hours of work each week will be required.


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