Fractional CMO Services
You’re a CEO with growth goals and a lean marketing bench
I step in as your part-time CMO to build a marketing foundation you can scale: clear strategy, priorities, and roles, plus a plan we can execute right away. You receive expert marketing leadership without the commitment and cost of a full-time headcount.
What is a fractional CMO?
A fractional CMO is an experienced marketing leader who works with your business part-time, giving you senior-level leadership, strategy and implementation without the cost and commitment of a full-time executive.
A fractional CMO steps in as your outsourced head of marketing, aligning campaigns, launches, teams, partners, and budgets so your marketing achieves measurable growth instead of random, one-off tactics.
3 reasons businesses need a fractional CMO
You can’t afford a full-time marketing executive
Hiring a full-time marketing executive is costly. A fractional CMO provides top-tier expertise without the full cost of salary and benefits.
You are disappointed on past marketing results
You’ve tried campaigns, agencies, AI, or content and results still aren’t there. A fractional CMO brings fresh strategies to turn things around.
Your sales are stagnant or declining
Whether you’re at zero stage or facing stalled sales, a fractional CMO revitalizes your marketing approach to boost sales and drive growth.
3 benefits of fractional marketing
Grow Client Acquisition
Grow Client AcquisitionYou may already have traffic, referrals, or conversations happening, but the leads go nowhere. Turn that interest into signed work.
Protect Client Retention
Protect Client RetentionPost-sale engagement and nurturing is crucial. Build the habits and touchpoints that keep client trust and satisfaction strong.
Cost-Smart Leadership
Cost-Smart LeadershipYou receive an experienced leader to guide decisions, strategy and keep momentum moving. You pay for leadership, not overhead.
Fit check
Is a fractional CMO right for you?
A fractional CMO makes sense when your marketing lacks a plan and needs strategy, structure, and leads, without adding a full-time executive to your payroll.
- Marketing work is getting done, but it is not improving revenue.
- Lots of great ideas, not enough execution.
- New business is not predictable enough.
Not all Fractional CMOs are created alike
I am relentlessly focused on customer acquisition and retention that drives growth
Marketing works better when it is treated like a math problem: goals, outcomes, budget, timelines, then prioritized choices. I turn that strategic clarity into an actionable plan that we can execute immediately.
Your business needs action, not a six-month planning session.
Let’s get it done together, swiftly.
What it’s like to work with me
Fractional CMO leadership and team coaching
You’ve done such a great job over the past year including the staff mentoring. We would never have made so much progress as we did without your leadership.
Mo, CEO, Women’s Health AI-Technology Software
What I do as your fractional CMO
I step in as your senior marketing leader, part-time on your calendar but fully invested in your results. Everything I do connects back to revenue.
Depending on your needs, I can own:
- Strategy and Direction
- Sales Alignment and Enablement
- Execution and Oversight
- Accountability
My operating philosophy: I think like an owner, work like an operator, and stay beside your team until the work moves the number.
Choosing a fractional CMO
Before hiring, determine what help you need: leadership, planning, execution, or a mix.
What to look for
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Clear decision-making: Can this person decisively set priorities?
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Plain-language planning: Can they easily explain the plan and make it easy to follow?
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Measurement that makes sense: Can they define metrics that connect to revenue?
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Execution leadership: Can they turn plans into results, even with a lean team?
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Comfort with constraints: Can they work within your budgets and timeline, without turning everything into a rebuild?
What businesses gain hiring me as a part-time marketing executive:
Hardworking and results-driven
I treat your business like my own. Every marketing effort ties back to your goals and moves toward measurable outcomes.
Deeply experienced leader
You get a head of marketing who has led the full function before: strategy, demand gen, digital, launches, content, brand, and team development.
Dedication of a W2 employee
I operate with the same commitment as a full-time hire, keeping your company’s best interests at the center of every decision.
Candor and neutrality
I give you honest, unbiased feedback on what’s working and what isn’t. Most CEOs don’t have a marketing confidante, I become that trusted sounding board.
Mentorship and coaching
Mentorship and coachingIf you have a team, I help them grow. I coach, give feedback, and build their skills and confidence alongside the work.
Fractional CMO cost and time commitment
Most clients engage fractional support 3 to 10 hours per week, depending on wha’marketing is already in place, what needs to be built, and how much hands-on leadership the work requires.
Rates typically range from $200 to $500 per hour, depending on the level of leadership needed, the scope and complexity of your marketing, and how hands-on the work will be.
Best next step: Prefer a ballpark first? Use my cost calculator for a quick estimate, then set up a 30-minute call to review options.
FAQs
Essential Fractional CMO Questions
What does a fractional CMO actually do day-to-day?
I act as your senior marketing leader on a part-time basis. I set priorities aligned to your goals, build a practical plan, and keep execution moving with your team and vendors. You get expert leadership, accountability, and momentum, without the overhead of a full-time executive.
How is a fractional CMO different from a marketing consultant?
A consultant often advises and steps back. I take ownership of direction and outcomes, then stay involved to guide decisions, coach, and keep execution aligned to revenue goals. That leadership posture is the point of fractional when you need traction and follow-through.
How many hours per week do clients usually need a fractional CMO?
It depends on your goals, speed, and how much support you already have. I’ll recommend an hours range after I understand your growth targets, your sales cycle, and who is doing the execution. A good fractional partnership also respects the boundaries of part-time leadership so the hours stay high-impact.
Do you do strategy only, or do you handle execution too?
I do both. I build the strategy and execute so the plan gets implemented well. If a specialty requires deep technical work (paid media, website migrations, advanced design), I’ll lead direction and bring in a specialist as needed, then manage quality and outcomes.
How will I see results? I can't afford to wait 6 months to get traction.
You should expect early clarity fast, then measurable improvement as we execute consistently. Some changes show up quickly (messaging, conversion path, sales enablement). Others take time (SEO, brand trust, pipeline compounding). I’ll set expectations upfront so you can judge progress realistically.
Will you work with my existing marketing staff or vendors?
Absolutely! Many clients have capable doers on their teams who just need some senior marketing direction, sharper priorities, and a detailed, actionable plan. I’ll clarify roles, tighten feedback loops, and make sure vendors are held accountable and working toward outcomes, not billable activity.
More resources
Learn about Fractional Marketing
What is fractional marketing?
Learn how a part-time CMO provides executive-level expertise to drive growth and optimize marketing strategies at a fraction of the cost of a full-time CMO.
Is a part-time CMO right for your business?
Determine if a part-time CMO is the strategic fit your business needs by exploring the key indicators that suggest it’s time to bring in fractional expertise.
5 signs you need a part-time CMO
Explore the five reasons that signal it’s time to bring in a part-time CMO to significantly improve your marketing success and drive substantial business growth.
What Does a fractional CMO Do?
A fractional CMO is responsible for your marketing team, improves digital success, optimizes the sales funnel, and prioritizes a customer-centric focus.
Business benefits of a fractional CMO
Discover how a fractional CMO can grow customer acquisition, protect retention, and deliver strategic results with expert guidance and candor.
Ask a fractional podcast interview
This podcast explores the realities of fractional work—managing growth, building trust, and sales collaboration—whether you’re considering or hiring a fractional.
Reach Me
Interested in fractional CMO services? Need a C-level executive to help with marketing transformation?
Our remote location is anywhere you are.
+1 612 512 1595
info(at)HPZmarketing.com
Inquire About Fractional CMO Services
My story
What is HPZ Marketing?
The HPZ marketing name has a deep personal meaning for me.
I named my company after my beloved grandfather.
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.