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What is a fractional CMO?
A fractional CMO provides expert marketing leadership on a part-time basis, offering businesses access to deep expertise andmentoring to achieve their marketing goals at a fraction of the cost of a full-time employee.
The 3 benefits of fractional executive marketing
Expertise at a fraction of the cost
A fractional executive marketer is a part-time CMO who brings seasoned expertise without the full-time expense. Think of it as having an experienced executive on demand to meet your business’s dynamic needs.
Achieve Customer Acquisition
Building trust is key to converting prospects into customers. Effective strategies ensure prospects see your message multiple times.
Protect Customer Retention
Post-sale engagement is crucial. Regular check-ins and satisfaction monitoring are essential to maintaining happy customers.
Cost-Effective Leadership
Gain executive-level marketing experience without the financial burden of a full-time hire.
Not all Fractional CMOs are created alike
Marketing initiatives focused on customers.
Get clients. Retain clients.
I solve marketing as a math problem, aligning outcomes with budgets and revenue, focused on acquisition and retention. I handle both strategy and execution, delivering a comprehensive marketing plan and rapid implementation. Your small business needs action, not a six-month planning session. Let’s get it done.
How does a Fractional CMO work?
You may have heard the term “Fractional CMO,” but what does it mean exactly? Perhaps you feel hesitant to ask for an explanation, especially if you’re the CEO.
A fractional chief marketing officer is an outsourced, part-time executive who oversees your marketing department, including the marketing team.
They’re experienced business leaders and marketing experts who help B2C and B2B companies develop comprehensive marketing strategies and execute marketing tactics to drive company growth and ROI. A “CMO for hire” is more cost-effective than even the cheapest full-time employee.
4 reasons businesses need a fractional CMO
Can’t afford in-house marketing
Hiring a full-time marketing executive is costly. A fractional CMO provides top-tier expertise without the full-time cost of salary and benefits.
Soured on past marketing investments
Disappointed by previous marketing efforts? A fractional CMO brings fresh strategies to turn things around and optimize ROI.
Wasted money on marketing tools
Spent too much on ineffective tools? A fractional CMO identifies the right tools (including AI) and strategies to maximize your budget.
Sales are stagnant or struggling
Whether you’re at zero stage or facing stalled sales, a fractional CMO revitalizes your marketing approach to boost sales and drive growth.
Choosing the right fractional CMO for your business
Interview Multiple People
Ensure a good company fit and alignment with their marketing methodology by interviewing several fractional CMOs.
Expert, Strategic Guidance
A skilled fractional CMO will guide you on strategies and tactics that drive revenue growth and ROI.
Identify external resources
They pinpoint necessary resources and leverage their network of vendors, tools, and AI solutions to help achieve your goals efficiently.
What businesses gain hiring a fractional CMO
Hardworking and Results-Oriented
Gain a dedicated, results-driven leader who ensures every marketing effort aligns with your business goals.
Deeply Experienced Leader
Your experienced head of marketing provides leadership for the entire marketing function, including:
- Strategic marketing plan creation
- Marketing playbook development
- Digital marketing efforts
- Content marketing
- Search engine marketing
- Email marketing
- Demand generation
- and branding management
Added Bonus: Mentorship and Coaching
An extra hand to coach and mentor your marketing team, fostering growth and enhancing their skills.
What to expect hiring a part-time marketing executive:
Act as a W2 Employee
Fractional executives should operate with the same dedication and commitment as a full-time employee, keeping your company’s best interests at heart.
Candor and Neutrality
Expect complete transparency and impartiality in strategies and decisions, ensuring unbiased advice and actions.
Fractional CMO Videos
Learn how a fractional CMO helps small businesses with expert marketing leadership without the full-time commitment.
Reach Me
Interested in fractional CMO services? Need a C-level executive to help with marketing transformation?
Our remote location is anywhere you are.
+1 612 512 1595
info(at)HPZmarketing.com
Inquire About Fractional CMO Services
