Need a Fractional CMO? Get Expert Part-Time Executive Marketing
Elevate Your Marketing with a Fractional CMO
Ready for a new marketing approach?
Hire a fractional CMO to drive your business growth with actionable strategies and an unwavering focus on customer acquisition and retention. Receive expert marketing leadership without the full-time commitment.
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What is a fractional CMO?
A fractional CMO provides expert marketing leadership on a part-time basis, offering businesses access to deep expertise and mentoring to achieve their marketing goals at a fraction of the cost of a full-time employee.
The 3 benefits of fractional executive marketing
Expertise at a fraction of the cost
A fractional executive marketer is a part-time CMO who brings seasoned expertise without the full-time expense. Think of it as having an experienced executive on demand to meet your business’s dynamic needs.
Achieve Client Acquisition
Building trust is key to converting prospects into customers. Effective strategies ensure prospects see your message multiple times.
Protect Customer Retention
Post-sale engagement is crucial. Regular check-ins and satisfaction monitoring are essential to maintaining happy customers.
Cost-Effective Leadership
Gain executive-level marketing experience without the financial burden of a full-time hire.
Not all Fractional CMOs are created alike
Marketing initiatives focused on customers.
Get clients. Retain clients.
I solve marketing as a math problem, aligning outcomes with budgets and revenue, focused on acquisition and retention. I handle both strategy and execution, delivering a comprehensive marketing plan and rapid implementation. Your small business needs action, not a six-month planning session. Let’s get it done.
4 reasons businesses need a fractional CMO
Can’t afford in-house marketing
Hiring a full-time marketing executive is costly. A fractional CMO provides top-tier expertise without the full-time cost of salary and benefits.
Soured on past marketing investments
Disappointed by previous marketing efforts? A fractional CMO brings fresh strategies to turn things around and optimize ROI.
Wasted money on marketing tools
Spent too much on ineffective tools? A fractional CMO identifies the right tools (including AI) and strategies to maximize your budget.
Sales are stagnant or struggling
Whether you’re at zero stage or facing stalled sales, a fractional CMO revitalizes your marketing approach to boost sales and drive growth.
Choosing the right fractional CMO for your business
Interview Multiple People
Ensure a good company fit and alignment with their marketing methodology by interviewing several fractional CMOs.
Expert, Strategic Guidance
A skilled fractional CMO will guide you on strategies and tactics that drive revenue growth and ROI.
Identify external resources
They pinpoint necessary resources and leverage their network of vendors, tools, and AI solutions to help achieve your goals efficiently.
What businesses gain hiring a fractional CMO
Hardworking and Results-Oriented
Gain a dedicated, results-driven leader who ensures every marketing effort aligns with your business goals.
Deeply Experienced Leader
Your experienced head of marketing provides leadership for the entire marketing function, including:
- Strategic marketing plan creation
- Marketing playbook development
- Digital marketing efforts
- Content marketing
- Search engine marketing
- Email marketing
- Demand generation
- and branding management
Added Bonus: Mentorship and Coaching
An extra hand to coach and mentor your marketing team, fostering growth and enhancing their skills.
What to expect hiring a part-time marketing executive:
They act as a W2 employee
Fractional executives should operate with the same dedication and commitment as a full-time employee, keeping your company’s best interests at heart.
They provide candor and neutrality
Expect complete transparency and impartiality in strategies and decisions, ensuring unbiased advice and actions.
Additional Fractional Marketing Resources
What is fractional marketing?
Learn how a part-time CMO provides executive-level expertise to drive growth and optimize marketing strategies at a fraction of the cost of a full-time CMO.
Is a part-time CMO right for your business?
Determine if a part-time CMO is the strategic fit your business needs by exploring the key indicators that suggest it’s time to bring in fractional expertise.
5 signs you need a part-time CMO
Explore the five reasons that signal it’s time to bring in a part-time CMO to significantly improve your marketing success and drive substantial business growth.
What Does a fractional CMO Do?
A fractional CMO is responsible for your marketing team, improves digital success, optimizes the sales funnel, and prioritizes a customer-centric focus.
Business benefits of a fractional CMO
Discover how a fractional CMO can grow customer acquisition, protect retention, and deliver strategic results with expert guidance and candor.
Ask a fractional podcast interview
This podcast explores the realities of fractional work—managing growth, building trust, and sales collaboration—whether you’re considering or hiring a fractional.
Reach Me
Interested in fractional CMO services? Need a C-level executive to help with marketing transformation?
Our remote location is anywhere you are.
+1 612 512 1595
info(at)HPZmarketing.com
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