Fractional Executive Marketing

Want to do marketing differently?

Hire a fractional CMO to help you achieve business growth with executable strategy and a relentless focus on customer acquisition and retention.

 

5 signs you need a fractional CMOCalculate CMO budget

Forbes article: How C-suites can leverage the new wave of fractional leaders

The 3 benefits of fractional executive marketing

A fractional executive marketer is a part-time CMO or outsourced CMO who adds seasoned expertise and experience at a fraction of the cost of a full-time Chief Marketing Officer. Think of it as adding an on-demand experienced executive to meet the ebb and flow demands of your business.

Achieve Customer Acquisition

You can’t “sell” something to prospects who just met you. To buy from you, prospects need to know and trust you first.

Protect Customer Retention

Most companies are so happy with a sale that they forget to ask how it’s going, check in regularly, or monitor satisfaction. (Really!)

At a Fraction of the Cost

Your company gets executive marketing experience without adding a full-time headcount to the payroll.

 

Not all Fractional CMOs are created alike

Our marketing initiatives centers around customers.

Get clients. Retain clients.

We solve it as a marketing math problem aligning outcomes with a marketing budget and revenue, entirely focused on customer acquisition and retention.

How does a Fractional CMO work?

You may have heard the term “Fractional CMO,” but what does it mean exactly? Perhaps you feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re the CEO.

A fractional chief marketing officer is an outsourced part-time who is responsible for your marketing department including the marketing team.

They’re an experienced business leader and marketing expert who help B2C and B2B companies on a comprehensive marketing strategy and marketing tactics to deliver company growth and ROI. A “CMO for hire,” is more cost-effective than even the cheapest full-time employee.

Choosing the right fractional CMO for your business

Choose the right fractional CMO | Interview multiple folks for company fit and their methodology | HPZ marketing

Interview multiple folks for company fit and their methodology

A fractional CMO wisely guides you on strategies and tactics to deliver ROI | HPZ marketing

A fractional CMO wisely guides you on strategies & tactics to deliver revenue growth & ROI

A fractional CMO brings on skilled vendors and resources to get the job done | HPZ Marketing

And bring on skilled vendors and resources to get the job done

What businesses gain hiring a fractional CMO

 

  • Hardworking
  • Results-oriented
  • Deeply experienced leader

Your experienced head of marketing provides marketing leadership to assist with the entire marketing function including creating a strategic marketing plan, marketing playbook, digital marketing effort, content marketing, search engine marketing, email marketing, branding and demand generation.

Added bonus!

An extra hand to coach and mentor your marketing team

What business owners can expect hiring a part-time marketing executive:

Fractional executives should act as a W2 employee

keeping your company’s best interests at heart

with complete candor and neutrality

Reach Us

Interested in fractional CMO services? Need a C-level executive to help with marketing transformation?

Our remote location is anywhere you are!
+1 612 512 1595
info(at)HPZmarketing.com

Leave A Message

10 + 3 =

Keeping marketing real cursive