Get fractional CMO help
With a fractional CMO, you get the expertise of an entire marketing team in one person.
Free Marketing Health Check-Up
Fractional Marketing Benefits
Why you need one
A part-time CMO can help your company grow.
Achieve customer acquisition
If prospects don’t see and recognize your business, it will never lead to sales. Build your brand awareness and boost impressions.
Protect customer retention
It’s not enough to just make a sale. You must keep customers satisfied so they come back and buy from you again.
Costs less than a FT employee
Your company gains executive marketing experience without adding a full-time headcount to the payroll.
Answers to Your Questions
What is a fractional CMO?
A fractional CMO is a marketing consultant that provides expert marketing services to businesses on a part-time basis. Typically, fractional CMOS are brought in to help organizations with specific marketing challenges or goals, such as launching a new product, revamping their branding, or developing lead generation strategies.
What does a fractional CMO do?
A fractional CMO is typically brought in to help a company strengthen its relationships with clients, improve the efficiency of its sales funnel, and engage and energize its staff.
Do I need a fractional CMO?
If you’re unhappy with your marketing results and experiencing stalled sales growth, it might be time to consider hiring a fractional CMO. This is someone who can come in and provide expert level marketing advice and guidance to kickstart your marketing efforts and grow your sales.
What are the advantages of hiring a fractional CMO?
There are many benefits to using fractional marketing services. First, you can get the expertise of a highly experienced professional without having to pay for a full-time salary. Second, you can scale your marketing efforts up or down as needed, without having to make a long-term commitment. Third, fractional marketers can provide an objective viewpoint and bring fresh ideas to the table.
How do I select a fractional CMO?
Like any other role in your company, it’s important to carefully consider who you bring on as your fractional CMO. Not all fractional CMOs are alike, and the wrong person in this role can do more harm than good. Here are some tips to choose the right part-time CMO for you:
- Clearly define your goals. What do you want to accomplish with a fractional CMO? Are you looking to grow revenue, enter new markets, or launch a new product? Knowing your objectives will help you choose a CMO with the right skills and experience.
- Look for someone with a proven track record in growing companies. A good fractional CMO will have a history of successfully helping companies grow. They will be able to share stories and examples of how they’ve helped companies achieve their growth objective
- Do they understand your business model? It’s important that your fractional CMO understands how your business makes money, so they can craft strategies that drive bottom-line results.
I just hired a part-time CMO. What’s next?
The first order of business for any new CMO is to audit your digital properties and begin building customer acquisition and retention strategies. This will outline the typical customer’s journey from prospect to loyal customer. Finally, the CMO should be results-driven and focused on achieving measurable outcomes.
Fractional Marketing Videos
Our most viewed fractional marketing videos of 2022
These videos provide an in-depth look at fractional marketing services – learn what they are and how they can benefit your business.
Our Latest Blogs
Read our blogs on marketing tips, tricks and trends.
Explore our customer-based budgeting process designed for CMOs. This blog offers a strategic framework for aligning your marketing budget with customer acquisition and retention goals, ensuring your investments drive meaningful business growth. Discover how to gain CFO approval and set your marketing strategies on the path to success.
Artificial Intelligence is rapidly becoming a game-changer in marketing, and CMOs need to be prepared for its integration into their marketing. However, many CMOs may not yet fully understand the potential impact of AI in marketing or have the necessary knowledge to effectively implement it. Ultimately, CMOs who embrace AI and use it strategically will undoubtedly gain a significant edge over their competitors, paving the way for unprecedented growth.
Successful marketing strategies and tactics do exist, and you don’t have to spend a fortune. If you’re a small business owner, marketing your business can be one of the most challenging parts of running a successful company. Here we’ll take a look at what is working in small business marketing today as well as what isn’t – and what you prioritize to help you succeed.