Get fractional CMO help
With a fractional CMO, you get the expertise of an entire marketing team in one person.
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Fractional CMO Benefits
3 reasons to consider fractional marketing
A part-time CMO can help your company grow.
Achieve customer acquisition
If your ideal customers don’t know you exist, how can they buy from you? Build your brand awareness and reach the right audience.
Protect customer retention
Don’t just make a sale – build lasting relationships. Loyal customers are the lifeblood of business, driving repeat purchases and referrals.
Affordable marketing talent
Get immediate executive experience on a flexible basis, without the long term commitment and costs of a full-time employee.
Answers to Your Questions
What is a fractional CMO?
A fractional CMO is a marketing consultant that provides expert marketing services to businesses on a part-time basis. Typically, fractional CMOS are brought in to help organizations with specific marketing challenges or goals, such as launching a new product, revamping their branding, or developing lead generation strategies.
What does a fractional CMO do?
A fractional CMO helps a company strengthen its relationships with clients, improve the efficiency of its sales funnel, protect customer retention, and engage and energize its staff.
Do I need a fractional CMO?
If you’re unhappy with your marketing results and experiencing stalled sales growth, it might be time to consider hiring a fractional CMO. This is someone who can come in and provide expert level marketing advice and guidance to kickstart your marketing efforts and grow your sales.
What are the advantages of hiring a fractional CMO?
There are many benefits to using fractional marketing services. First, you can get the expertise of a highly experienced marketing professional without having to pay for a full-time salary. Second, you can scale your marketing efforts up or down as needed, without having to make a long-term commitment. Third, fractional marketers can provide an objective viewpoint and bring fresh ideas to the table.
How do I select a fractional CMO?
Like any other role in your company, it’s important to carefully consider who you bring on as your fractional CMO. Not all fractional CMOs are alike, and the wrong person in this role can do more harm than good. Here are some tips to choose the right part-time CMO:
- Clearly define your business goals. What do you want to accomplish with a fractional CMO? Are you looking to grow revenue, enter new markets, launch a new product, or prepare for M&A? Knowing your objectives will help you choose a CMO with the right skills and experience.
- Look for a marketer with a proven track record. A good fractional CMO will have a history of successfully helping companies grow and lead teams. They will be able to share stories and examples of how they’ve helped companies achieve their growth objectives.
- Does the fractional CMO understand your business model? It’s important that your fractional CMO has experience within your industry, so they can craft successful strategies that drive top and bottom-line results.
I just hired a part-time CMO. What’s next?
The first order of business for any new fractional CMO is to audit your digital properties and begin building customer acquisition and retention strategies. This will outline the customer’s journey from prospect to loyal customer. Finally, the CMO should be results-driven and focused on achieving measurable outcomes.
Fractional Marketing Videos
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Learn the fundamentals of fractional executive marketing and how it can help your business grow.
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