Interim and Fractional Executive Marketing
Hello friends
Boost Your 2024 Performance with an Expert Fractional CMO.
Navigating the marketing landscape as a small business can be challenging, especially when you don’t have the resources of larger companies. However, with the right assistance, achieving your revenue goals is absolutely possible.
We’re here to help you grow your business with our customized Fractional Chief Marketing Officer (CMO) and Interim CMO services. By providing you with an experienced marketing executive on a part-time basis, we offer the expert guidance you need without breaking the bank.
Our passion is helping businesses like yours prosper and ensuring that marketing drives tangible sales results. If you’re lacking a seasoned CMO or in-house expertise, or if you’re tired of investing without seeing the desired outcomes, we’re here to deliver strategic insights and executional support for a significant return on investment (ROI).
Executive Marketing Secret Sauce
Our Marketing Strategy
“Not all sales funnels are created alike. Our marketing metrics method centers around customers. Get customers. Retain customers. We solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on the customer acquisition and retention.”
Jessica Kelley, fractional CMO
The foundation of our services is a methodology called Unified Funnel Metrics (UFM). It is a proven sales and marketing funnel operating system that identifies the most vital metric for each stage of the customer journey and improves it month over month. Silos? Gone. ROI guessing? Gone. Marketing budget spent on the wrong areas? Gone. UFM is a no-nonsense marketing activity that assures any resources spent on marketing deliver speed and efficient results. Applying UFM keeps your sales and marketing teams in harmony and your customers satisfied!
Customer-based budgeting
Explore our customer-based budgeting process designed for CMOs. This blog offers a strategic framework for aligning your marketing budget with customer acquisition and retention goals, ensuring your investments drive meaningful business growth. Discover how to gain CFO approval and set your marketing strategies on the path to success.
Are CMO’s prepared for AI?
Artificial Intelligence is rapidly becoming a game-changer in marketing, and CMOs need to be prepared for its integration into their marketing. However, many CMOs may not yet fully understand the potential impact of AI in marketing or have the necessary knowledge to effectively implement it. Ultimately, CMOs who embrace AI and use it strategically will undoubtedly gain a significant edge over their competitors, paving the way for unprecedented growth.
What’s working (and not) in small business marketing?
Successful marketing strategies and tactics do exist, and you don’t have to spend a fortune. If you’re a small business owner, marketing your business can be one of the most challenging parts of running a successful company. Here we’ll take a look at what is working in small business marketing today as well as what isn’t – and what you prioritize to help you succeed.
When is it time to hire an interim CMO?
If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an interim CMO can be the perfect solution. But how do you know if it’s time to bring in an interim CMO? Let’s take a look at some common signs that indicate your company could benefit from one.
Do you need a part-time CMO?
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer (CMO). Consider a fractional CMO, which is an experienced marketer who works on a part-time basis. Read the five signs that point to the need for one.
Our marketing leadership essence
Magical Marketing Moments
Marketing that works is what we care deeply about.
Marketing is vital to the success of any business, regardless of size. The marketing department is faced with significant performance expectations to continuously deliver data-driven results. Never forget that it isn’t just the digital marketing technology, but also the people and processes that deliver remarkable customer experiences.
We have had the privilege of seeing our marketing help change lives. We met the first US face transplant patient and helped people quit tobacco. We loved sharing a video story of baby Andrew who survived cancer due to medical technology. And oh yeah, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!
Let us help you keep your marketing function accountable and the sales funnel flowing.
“Strengthen your marketing muscles! Learn how to bolster your marketing leadership.”
Jessica Kelley, fractional CMO
“Jessica masterfully has served as my fractional CMO. I simply don’t have the marketing experience nor the time to become a marketing expert. HPZ Marketing got my digital foundation in tip top shape as we worked side-by-side to prepare for a massive product launch next year.”
Connie, small business owner
Medical Technology Industry
Say Hello
