An interim CMO is a part-time or full-time chief marketing officer hired for a finite period of time. This senior level executive has the know-how expertise in all marketing functions including marketing strategy, digital marketing transformation, customer experience, demand generation, martech stacks, and omni marketing channels.
They are also compassionate leaders nurturing the marketing team and customers in the post-pandemic era.
Not all Interim CMOs are created alike
Our marketing method centers around customers.
Get customers. Retain customers.
We solve it as a marketing metrics math problem aligning outcomes with budget and revenue, entirely focused on marketing strategy and the customer journey.
What do Interim CMOs do?
An interim CMO’s #1 order of business is to take complete ownership of the organization’s marketing strategy and execution deliverables.
Your temporary CMO must also demonstrate:
- Agile approach to marketing
- Swift and decisive decision-making
- Flawless execution, and
- Inspire sales and marketing team and
- Nurture customer engagement
Interim CMOs may also own oversight recruiting candidates and onboarding the new CMO/VP marketing replacement.
4 reasons companies must hire an interim CMO
Choosing the right interim CMO for your business
Interview several people to check for the best fit and their philosophies
An interim CMO directs the team on strategies and tactics to deliver ROI
And preps the marketing department for a successful handoff to the new leader
What companies gain hiring an interim CMO
- A world-class
- Battle-tested leadership and
- Marketing expert
A boost in people power to nurture and calm teams throughout the transition to a new leader.
I just hired an interim CMO Now what?!
Your temporary CMO should immediately jump in
keeping your company’s best interests at heart
with complete candor and neutrality
The marketing leader will be a role model for leading and uniting your teams.
And be a catalyst for producing marketing success and boosting revenue growth strategy.
This interim role will also construct a marketing strategy aligned with a robust marketing plan!
Need to fill your empty chief marketing officer seat ASAP? We can help support your marketing efforts with an interim CMO for hire.