News Release

Contact: Terri Dresen
Media Relations

January 18, 2019

Corporate Marketing Executive Launches Fractional Marketing Business

Minneapolis, MN—(January 18, 2019)—Jessica Kelley, a corporate marketing executive announced today the launch of HPZ Marketing, a business specializing in fractional chief marketing officer services for businesses.

“I care deeply about marketing that works. Marketing is paramount to the success of any business – big or small. I have had the privilege of seeing marketing help change lives and am thrilled to help my clients succeed and thrive..”

Jessica Kelley, founder HPZ Marketing

Jessica Kelley image

Kelley is a seasoned and well-respected leader with more than two decades of marketing and finance experience in business-to-business (B2B) and business-to-consumer (B2C) channels. She has worked extensively within healthcare, consumer, commercial and software industries in diverse environments ranging in size from a $100 billion corporation to a startup firm and Japanese and Danish global settings.

Fractional Executive Marketing Services Gaining Market Traction

HPZ Marketing provides Fractional Chief Marketing Officer (CMO) services for companies that don’t have in-house marketing expertise and cannot afford to hire executive marketing leadership. Fractional executive services are becoming commonplace, particularly in the Finance and Sales disciplines. Engaging a “CMO for rent” assists businesses in achieving market penetration and growth objectives at a fraction of the cost of a full-time employee.  “No matter the organizational size, every dollar spent must be justified – including expenditures for outsourced CMO services” says CEO Jessica Kelley, “and we add seasoned marketers to companies and are passionate about marketing being accountable to sales – and being a financial fiduciary of their budgets and ROI.”

Unique Marketing and Sales Operating System Aids Entire Organization Alignment

HPZ Marketing’s foundational service is a systematic marketing methodology called Unified Funnel Metrics or UFM for short. UFM is a straightforward way for organizations to manage all of their customer interactions and metrics in one place. This uncomplicated approach is clear enough to create alignment with everyone in the organization, including sales, marketing, and client service professionals. Unified Funnel Metrics shows the success – and the opportunities – for the entire customer journey in one place. To be successful in today’s ultra-competitive business climate, everyone in the organization needs to understand top-line revenue objectives – and how to achieve them.

About HPZ Marketing

We help small businesses thrive and keep marketing accountable to sales. For companies that don’t have in-house marketing expertise, cannot afford to hire executive marketing leadership, and are tired of throwing money away without results, HPZ Marketing provides Fractional Chief Marketing Officer (CMO) services including strategic insight and executing tactics to ensure ROI and sales growth. Visit us at

#FractionalCMO #AccountableMarketing #DeliverROIResults #womenentrepreneur #yourgrowthisourbusiness