News from HPZ Marketing, a fractional CMO company

The latest news and stories. We are proud to be a certified women owned business.

HPZ Marketing CEO to Speak at Inaugural FRAK 2023, a Fractional Conference

October 24, 2023

Jessica Kelley to speak at the first-ever global fractional conference called FRAK 2023. She will be participating in a pivotal panel discussion that focuses on the inner workings and tangible benefits of the fractional-client relationship.

FRAK 2023 conference

Insights on starting a fractional business

February 4, 2022

Jessica Kelley, founder of a fractional CMO company, spoke with Sr. Director Tim Voit of LegalShield on starting your own fractional business. The webinar targeted experienced executives exploring an entrepreneur career.

Learn about starting a fractional CMO business

Webinar: 5 Marketing Metrics to Track in 2022

January 28, 2022

Join CEO and founder of HPZ Marketing, Jessica Kelley, and host Maddy Martin, VP of Marketing at as they discuss critical marketing metrics to be aware of going into 2022 to get your business off to a great start in the new year.

HPZ Marketing, a Fractional CMO Business Receives U.S. Trademark Registration

November 30, 2021

HPZ Marketing, a fractional chief marketing officer (CMO) company, announced today it has received trademark registration from the United States Patent and Trademark Office (USPTO) for its company and brand name, “HPZ Marketing.”

HPZ Marketing Logo - Fractional CMO and Women Owned Business

Sharing Insights on Legal Issues for Small Businesses

April 30, 2021

Jessica Kelley, CEO of HPZ Marketing, and associate of LegalShield, spoke with Sr. Director Tim Voit on legal issues for small businesses. The webinar targeted entrepreneurs starting their own businesses to save time, money and protect their personal and business lives.

News - Learn about Legal Issues for Small Businesses

Jessica Kelley shares insights on starting your own business

October 31, 2020

Have you considered starting your own business, but don’t know where to start? Explore Voyageur U and learn how to go independent in 90 days or less.

She shares why you should join Voyageur U to kickstart your professional independence.

News-Start your own business | Join Voyageur U | Be your own guide

Coaching Minnesota Manufacturers on Marketing during COVID

September 16, 2020

Jessica Kelley, CEO of HPZ Marketing, and member of Central Midwest Manufacturers Association, spoke to Minnesota manufacturers on essential marketing practices during the pandemic.

A special shout out to Arrowhead Manufacturers & Fabricators Association, Central Minnesota Manufacturers Association, and Tri-State Manufacturers Association members for tuning in!

#ManufacturingHeros #ManufacturingMarketing #SmallBusinessMarketing

Marketing for Manufacturers Series | CMMA

Supporting WomenVenture Entrepreneur’s Peer Circle Group

September 14, 2020

Jessica Kelley, a mentor for WomenVenture, was invited to speak at their recent Peer Circle meeting. The group comprises graduates of WomenVenture’s Small Business Essentials, creating a safe space for new entrepreneurs to support one another, share resources, and hold each other accountable in their businesses. The Peer Circle group welcomes outside experts to help augment their business proficiency. Jessica spoke on the essential marketing practices for small businesses during COVID.

For over forty years, WomenVenture has provided women of all ages, cultures, races and income levels with the tools and resources to achieve economic success through small business ownership.

Jessica Kelley Speaks on Essential Marketing Practices for Small Business During the Pandemic

July 10, 2020

CEO Jessica Kelley spoke at the MSP Women who WordPress Meetup group on essential marketing practices for small business during the pandemic. Check out the topic in a blog article.

Essential marketing practices

Jessica Kelley Featured in a Video Interview

July 5, 2020

Is there such thing as job security? In this video interview, CEO Jessica Kelley and John Arms, Co-founder of Voyageur University explores the definition of security as an entrepreneur vs. W-2 employee.

Jessica Kelley Featured in a Video Interview

July 1, 2020

Whether you are an experienced business owner or a newly minted entrepreneur, “operating” your portfolio business is essential. Check out the “O for operate” video.

Jessica Kelley Speaks on the Pitfalls of Marketing

February 27, 2020

CEO Jessica Kelley spoke at the MSPWordPress Meetup group on the Seven Deadly Sins of Marketing. Check out the full marketing pitfall list here.

A special shout out to the LuminFire team for hosting.

Jessica Kelley Featured in a Video Interview

November 23, 2019

What the Frack is a Fractional CMO? It is affording a high-powered, part-time Chief Marketing Officer without adding her to the payroll. Listen in on the personal and professional benefits of becoming a Fractional Marketer.

HPZ Marketing Receives Coveted Women’s Business Enterprise Certification

September 19, 2019

Logo certified Women's Business Enterprise

WBENC is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs. This rigorous certification process is widely recognized by corporations and government as a key selection criteria for its supplier diversity programs.

Jessica Kelley Featured on a Podcast

July 31, 2019

Why do sales and marketing have conflicts? Last we checked, sales keeps the lights on, not the other way around. Listen in for tips about partnering together and ways to make the relationship more harmonious.

Corporate Marketing Executive Launches Fractional Marketing Business

January 18, 2019

HPZ Marketing, a business specializing in Fractional Chief Marketing Officer (CMO) services was announced today, founded by Jessica Kelley, a seasoned and well-respected marketing leader.