HPZ Marketing News and Stories
An interim and fractional CMO company
A Certified Women-Owned Company
HPZ Marketing Sponsors FRAK2024, a Global Conference for Fractional Executives
October 21, 2024
HPZ Marketing is a proud sponsor of FRAK2024—the flagship event for fractional executives in marketing, finance, operations, and beyond. The conference brings together forward-thinking leaders and small business decision-makers to explore how part-time executive talent can drive measurable growth.
Sponsoring FRAK reflects HPZ Marketing’s ongoing commitment to expanding access to strategic marketing leadership for small B2B businesses. The event highlights the growing role of fractional services in helping companies scale with flexibility, efficiency, and actionable results.
HPZ Marketing Founder and CEO interviewed on “Ask a fractional” podcast
September 3, 2024
Hear HPZ Marketing’s founder and CEO Jessica Kelley share her insights on fractional work on the latest “Ask a Fractional” podcast. She covers the ins and outs of fractional marketing, from managing growth expectations to building trust with clients. Whether you’re exploring a fractional career or looking to hire a fractional CMO, this podcast episode offers valuable advice.
HPZ Marketing CEO to Speak at Inaugural FRAK2023, a Fractional Conference
October 24, 2023
Jessica Kelley, founder and CEO of HPZ Marketing, was selected to speak at FRAK2023—the inaugural global conference dedicated to the rise of fractional executive leadership. As part of a featured panel, Kelley joined fellow practitioners along with her client Spark TS to explore the structure, strategy, and measurable outcomes of successful fractional-client relationships.
Insights on starting a fractional business
February 4, 2022
Jessica Kelley, founder of a fractional CMO company, spoke with Sr. Director Tim Voit of LegalShield on starting your own fractional business. The webinar targeted experienced executives exploring an entrepreneur career.
Webinar: 5 Marketing Metrics to Track in 2022
January 28, 2022
Join CEO and founder of HPZ Marketing, Jessica Kelley, and host Maddy Martin, VP of Marketing at Smith.ai as they discuss critical marketing metrics to be aware of to get your business off to a great start in the new year.
HPZ Marketing, a Fractional CMO Business Receives U.S. Trademark Registration
November 30, 2021
HPZ Marketing, a fractional chief marketing officer (CMO) company, announced today it has received trademark registration from the United States Patent and Trademark Office (USPTO) for its company and brand name, “HPZ Marketing.”
Sharing Insights on Legal Issues for Small Businesses
April 30, 2021
Jessica Kelley, CEO of HPZ Marketing, and associate of LegalShield, spoke with Sr. Director Tim Voit on legal issues for small businesses. The webinar targeted entrepreneurs starting their own businesses to save time, money and protect their personal and business lives.
Jessica Kelley shares insights on starting your own business
October 31, 2020
Have you considered starting your own business, but don’t know where to start? Explore Voyageur U and learn how to go independent in 90 days or less. She shares why you should join Voyageur U to kickstart your professional independence.
Coaching Minnesota Manufacturers on Marketing
September 16, 2020
Jessica Kelley, CEO of HPZ Marketing, and member of Central Midwest Manufacturers Association, spoke to Minnesota manufacturers on essential marketing practices during the pandemic.
A special shout out to Arrowhead Manufacturers & Fabricators Association, Central Minnesota Manufacturers Association, and Tri-State Manufacturers Association members for tuning in.
Supporting WomenVenture Entrepreneur’s Peer Circle
September 14, 2020
Jessica Kelley, a mentor for WomenVenture, was invited to speak at their Peer Circle meeting about the essential marketing practices for small business. The group comprises graduates of WomenVenture’s Small Business Essentials, creating a safe space for new entrepreneurs to support one another, share resources, and hold each other accountable in their businesses. The Peer Circle group welcomes outside experts to help augment their business proficiency
Jessica Kelley Speaks on Essential Marketing Practices for Small Business
July 10, 2020
CEO Jessica Kelley spoke at the MSP Women who WordPress Meetup group on essential marketing practices for small business during the pandemic.
Jessica Kelley Featured in a Video Interview
July 5, 2020
Is there such thing as job security? In this video interview, CEO Jessica Kelley and John Arms, Co-founder of Voyageur University explores the definition of security as an entrepreneur vs. W-2 employee.
Jessica Kelley Featured in a Video Interview
July 1, 2020
Whether you are an experienced business owner or a newly minted entrepreneur, “operating” your portfolio business is essential. Check out the “O for operate” video.
Jessica Kelley Featured in a Video Interview
November 23, 2019
What the Frack is a Fractional CMO? It is affording a high-powered, part-time Chief Marketing Officer without adding her to the payroll. Listen in on the personal and professional benefits of becoming a Fractional Marketer.
HPZ Marketing Receives Women’s Business Enterprise Certification
September 19, 2019
WBENC is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs. This rigorous certification process is widely recognized by corporations and government as a key selection criteria for its supplier diversity programs.
Jessica Kelley Featured on a Podcast
July 31, 2019
Why do sales and marketing have conflicts? Last we checked, sales keeps the lights on, not the other way around. Listen in for tips about partnering together and ways to make the relationship more harmonious.
Marketing Executive Launches Fractional Marketing Business
January 18, 2019
HPZ Marketing, a company specializing in Fractional CMO services for small businesses was announced today, founded by Jessica Kelley, a seasoned and well-respected marketing leader.
About Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.