Interim and Fractional Executive Marketing
Accountable Marketing. No BS.
Hello friends
You don’t need a big marketing team to achieve your 2023 goals.
It can be tough when you’re a small business and don’t have the same resources as the big guys. But that doesn’t mean you can’t achieve your revenue targets with a little help.
We’re here to help you grow with our Fractional Chief Marketing Officer (CMO) services and Interim CMO support. What’s that, you ask? It is an on-demand, part-time marketing executive who adds seasoned experience at a fraction of the cost of a full-time employee.
What we simply love to do is help businesses thrive and keep marketing accountable to sales. For companies that do not have a seasoned CMO or in-house expertise, cannot afford to hire strategic marketing, and are tired of throwing money away without results – we provide the strategic insight and support to ensure ROI.
Executive Marketing Secret Sauce
Our Marketing Strategy
“Not all sales funnels are created alike. Our marketing metrics method centers around customers. Get customers. Retain customers. We solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on the customer acquisition and retention.”
Jessica Kelley, fractional CMO
The foundation of our services is a methodology called Unified Funnel Metrics (UFM). It is a proven sales and marketing funnel operating system that identifies the most vital metric for each stage of the customer journey and improves it month over month. Silos? Gone. ROI guessing? Gone. Marketing budget spent on the wrong areas? Gone. UFM is a no-nonsense marketing activity that assures any resources spent on marketing deliver speed and efficient results. Applying UFM keeps your sales and marketing teams in harmony and your customers satisfied!
Effective marketing strategies for small business
Let’s face it, marketing can be overwhelming. The digital world is changing by the minute, and you may be feeling unsure what to do with your 2023 marketing plans. These are three marketing practices you need to know to market your business effectively and increase sales.
The top useful and free marketing research insights for small business
Get free access to big business marketing research insights from Gartner, a global research powerhouse. My blog recaps three significant Gartner research study results – (1) brand trust: what matters to customers (2) the annual CMO spend survey; and (3) optimizing marketing technology tools.
Would you risk your job for customers?
Obviously, we know how important customers are to our businesses. I mean, come on–how many times have we uttered “The customer is always right” or “Customers are king”? But it’s one thing to say it and another thing to actually do it, day in and day out. It’s tough to imagine jeopardizing your job for clients…
Produce profitable results
You may be the most creative marketer around, but if you cannot deliver profitable results to the bottom line, you and your company will fail. It’s as simple as that.
7 deadly marketing sins
Marketing has spent too much money on new shiny tech tools to get reams of data analytics, often losing sight of customer needs. We are spending more time mired in the data than on getting new customers and keeping them satisfied!
Our marketing leadership essence
Magical Marketing Moments
Marketing that works is what we care deeply about.
Marketing is vital to the success of any business, regardless of size. The marketing department is faced with significant performance expectations to continuously deliver data-driven results. Never forget that it isn’t just the digital marketing technology, but also the people and processes that deliver remarkable customer experiences.
We have had the privilege of seeing our marketing help change lives. We met the first US face transplant patient and helped people quit tobacco. We loved sharing a video story of baby Andrew who survived cancer due to medical technology. And oh yeah, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!
Let us help you keep your marketing function accountable and the sales funnel flowing.
“Strengthen your marketing muscles! Learn how to bolster your marketing leadership.”
Jessica Kelley, fractional CMO
Recognition
Analytical
Awarded highest honor for superb financial analysis performance
Innovation
Selected as Innovation Advocate for passion driving culture innovation
Marketing
Aster Award Silver Winner for excellence in healthcare marketing
Operations
Awarded top Operations award for facility turnaround management results
“Jessica masterfully has served as my fractional CMO. I simply don’t have the marketing experience nor the time to become a marketing expert. HPZ Marketing got my digital foundation in tip top shape as we worked side-by-side to prepare for a massive product launch next year.”
Connie, small business owner
Medical Technology Industry
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