Interim and Fractional Executive Marketing
Hello friends
Boost Your 2023 Performance with an Expert Fractional CMO.
Navigating the marketing landscape as a small business can be challenging, especially when you don’t have the resources of larger companies. However, with the right assistance, achieving your revenue goals is absolutely possible.
We’re here to help you grow your business with our customized Fractional Chief Marketing Officer (CMO) and Interim CMO services. By providing you with an experienced marketing executive on a part-time basis, we offer the expert guidance you need without breaking the bank.
Our passion is helping businesses like yours prosper and ensuring that marketing drives tangible sales results. If you’re lacking a seasoned CMO or in-house expertise, or if you’re tired of investing without seeing the desired outcomes, we’re here to deliver strategic insights and executional support for a significant return on investment (ROI).
Executive Marketing Secret Sauce
Our Marketing Strategy
“Not all sales funnels are created alike. Our marketing metrics method centers around customers. Get customers. Retain customers. We solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on the customer acquisition and retention.”
Jessica Kelley, fractional CMO
The foundation of our services is a methodology called Unified Funnel Metrics (UFM). It is a proven sales and marketing funnel operating system that identifies the most vital metric for each stage of the customer journey and improves it month over month. Silos? Gone. ROI guessing? Gone. Marketing budget spent on the wrong areas? Gone. UFM is a no-nonsense marketing activity that assures any resources spent on marketing deliver speed and efficient results. Applying UFM keeps your sales and marketing teams in harmony and your customers satisfied!
5 marketing metrics to track this year
What are the five most critical marketing metrics small businesses must track in 2023? It is all about customers. Attract customers. Retain customers. But it isn’t fairy dust, sparkle ponies, or hopes and wishes. It is a marketing math problem that aligns results with revenue and budget – completely focused on the customer journey.
Fractional CMO explained
You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.
Effective marketing strategies for small business
Let’s face it, marketing can be overwhelming. The digital world is changing by the minute, and you may be feeling unsure what to do with your 2023 marketing plans. These are three marketing practices you need to know to market your business effectively and increase sales.
The top useful and free marketing research insights for small business
Get free access to big business marketing research insights from Gartner, a global research powerhouse. My blog recaps three significant Gartner research study results – (1) brand trust: what matters to customers (2) the annual CMO spend survey; and (3) optimizing marketing technology tools.
Would you risk your job for customers?
Obviously, we know how important customers are to our businesses. I mean, come on–how many times have we uttered “The customer is always right” or “Customers are king”? But it’s one thing to say it and another thing to actually do it, day in and day out. It’s tough to imagine jeopardizing your job for clients…
Our marketing leadership essence
Magical Marketing Moments
Marketing that works is what we care deeply about.
Marketing is vital to the success of any business, regardless of size. The marketing department is faced with significant performance expectations to continuously deliver data-driven results. Never forget that it isn’t just the digital marketing technology, but also the people and processes that deliver remarkable customer experiences.
We have had the privilege of seeing our marketing help change lives. We met the first US face transplant patient and helped people quit tobacco. We loved sharing a video story of baby Andrew who survived cancer due to medical technology. And oh yeah, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!
Let us help you keep your marketing function accountable and the sales funnel flowing.
“Strengthen your marketing muscles! Learn how to bolster your marketing leadership.”
Jessica Kelley, fractional CMO
“Jessica masterfully has served as my fractional CMO. I simply don’t have the marketing experience nor the time to become a marketing expert. HPZ Marketing got my digital foundation in tip top shape as we worked side-by-side to prepare for a massive product launch next year.”
Connie, small business owner
Medical Technology Industry
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