Accountable Marketing. No BS.
Fractional Executive Marketing
Hello friends
Not all companies have a built-in 15-person marketing team. However, just because you’re short on resources doesn’t mean you can’t have access to support to help crush your revenue goals. (and have happy clients!)
We’re here to help you get there with our Fractional Chief Marketing Officer (CMO) services. What’s that you ask? It is a part-time marketing executive who adds seasoned experience at a fraction of the cost of a full-time employee.
What we simply love to do is help businesses thrive and keep marketing accountable to sales. For companies that do not have in-house expertise, cannot afford to hire strategic marketing, and are tired of throwing money away without results – we provide the strategic insight and support to ensure ROI.
Secret Sauce
Stink-test your marketing efforts
Do you really know how many customers are out there? Do they really know you?
Sales. Center stage of the funnel
Tough to convert prospects to paying customers? Need a reboot to trigger sales?
An advanced method of marketing
The system that keeps sales and marketing productivity high and costs down.
Our Strategy
“Instead of using technology to automate processes, think about using technology to enhance human interaction.”
Tony Zambito
The foundation of our services is a methodology called Unified Funnel Metrics (UFM). It is a proven sales and marketing funnel operating system that identifies the most vital metric for each stage of the customer journey and improves it month over month. Silos? Gone. ROI guessing? Gone. Budgets spent on the wrong areas? Gone. UFM is a no-nonsense filter that assures any resources spent on marketing deliver speed and efficient results. Applying UFM keeps your sales and marketing teams in harmony and your customers satisfied!
7 deadly marketing sins
Marketing has spent too much money on new shiny tech tools to get reams of data analytics, often losing sight of customer needs. We are spending more time mired in the data than on getting new customers and keeping them satisfied!
Make your website accessible
I’ve been fighting for the Americans with Disabilities Act years before it was passed into a law. My brother was born deaf and I’ve been sticking up for him since I was a little girl. How is this relevant to my fractional marketing business today? Because it is a law that all websites must be ADA compliant.
What the Frack is a Fractional CMO?
In this video interview, Jessica Kelley shares her personal journey about becoming a Fractional Marketer to help other small businesses succeed. You are an on-demand CMO!
Fractional CMO explained
You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.
Our essence
Magical Marketing Moments
We care deeply about Marketing that works.
Marketing is paramount to the success of any business – great or small. Today’s marketers are faced with significant performance expectations to continuously deliver data-driven results. Never forget that it isn’t just the marketing technology, but also the people and processes that deliver remarkable customer experiences.
We have had the privilege of seeing our marketing help change lives. We met the first US face transplant patient and helped people quit tobacco. We loved sharing a video story of baby Andrew who survived cancer due to medical technology. And oh yeah, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!
Let us help you keep marketing accountable and the sales funnel flowing.
“You can’t sell anything if you can’t tell anything.”
Beth Comstock
Recognition
Analytical
Awarded highest honor for superb financial analysis performance
Innovation
Selected as Innovation Advocate for passion driving culture innovation
Marketing
Aster Award Silver Winner for excellence in healthcare marketing
Operations
Awarded top Operations award for facility turnaround management results
“Jessica masterfully has served as my fractional marketer. I simply don’t have the expertise nor the time to become a marketing expert. HPZ Marketing got my digital foundation in tip top shape as we worked side-by-side to prepare for a massive product launch next year.”
Connie, small business owner
Medical Technology Industry
