Interim and Fractional Executive Marketing
Boost Your 2024 Performance with an Expert Fractional CMO.
Navigating the marketing landscape as a small business can be challenging, especially when you don’t have the resources of larger companies. However, with the right assistance, achieving your revenue goals is absolutely possible.
We’re here to help you grow your business with our customized Fractional Chief Marketing Officer (CMO) and Interim CMO services. By providing you with an experienced marketing executive on a part-time basis, we offer the expert guidance you need without breaking the bank.
Our passion is helping businesses like yours prosper and ensuring that marketing drives tangible sales results. If you’re lacking a seasoned CMO or in-house expertise, or if you’re tired of investing without seeing the desired outcomes, we’re here to deliver strategic insights and executional support for a significant return on investment (ROI).
Executive Marketing Secret Sauce
Our Marketing Strategy
“Not all sales funnels are created alike. Our marketing metrics method centers around customers. Get customers. Retain customers. We solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on the customer acquisition and retention.”
Jessica Kelley, fractional CMO
The foundation of our services is a methodology called Unified Funnel Metrics (UFM). It is a proven sales and marketing funnel operating system that identifies the most vital metric for each stage of the customer journey and improves it month over month. Silos? Gone. ROI guessing? Gone. Marketing budget spent on the wrong areas? Gone. UFM is a no-nonsense marketing activity that assures any resources spent on marketing deliver speed and efficient results. Applying UFM keeps your sales and marketing teams in harmony and your customers satisfied!
Obviously, we know how important customers are to our businesses. I mean, come on–how many times have we uttered “The customer is always right” or “Customers are king”? But it’s one thing to say it and another thing to actually do it, day in and day out. It’s tough to imagine jeopardizing your job for clients…
You may be the most creative marketer around, but if you cannot deliver profitable results to the bottom line, you and your company will fail. It’s as simple as that.
Marketing has spent too much money on new shiny tech tools to get reams of data analytics, often losing sight of customer needs. We are spending more time mired in the data than on getting new customers and keeping them satisfied!
I’ve been fighting for the Americans with Disabilities Act years before it was passed into a law. My brother was born deaf and I’ve been sticking up for him since I was a little girl. How is this relevant to my fractional marketing business today? Because it is a law that all websites must be ADA compliant.
In this video interview, Jessica Kelley shares her personal journey about becoming a Fractional Marketer to help other small businesses succeed. You are an on-demand CMO!
Our marketing leadership essence
Magical Marketing Moments
Marketing that works is what we care deeply about.
Marketing is vital to the success of any business, regardless of size. The marketing department is faced with significant performance expectations to continuously deliver data-driven results. Never forget that it isn’t just the digital marketing technology, but also the people and processes that deliver remarkable customer experiences.
We have had the privilege of seeing our marketing help change lives. We met the first US face transplant patient and helped people quit tobacco. We loved sharing a video story of baby Andrew who survived cancer due to medical technology. And oh yeah, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!
Let us help you keep your marketing function accountable and the sales funnel flowing.