Hello friends

Boost Your 2024 Performance with an Expert Fractional CMO.

Navigating the marketing landscape as a small business can be challenging, especially when you don’t have the resources of larger companies. However, with the right assistance, achieving your revenue goals is absolutely possible.

We’re here to help you grow your business with our customized Fractional Chief Marketing Officer (CMO) and Interim CMO services. By providing you with an experienced marketing executive on a part-time basis, we offer the expert guidance you need without breaking the bank.

Our passion is helping businesses like yours prosper and ensuring that marketing drives tangible sales results. If you’re lacking a seasoned CMO or in-house expertise, or if you’re tired of investing without seeing the desired outcomes, we’re here to deliver strategic insights and executional support for a significant return on investment (ROI).

Executive Marketing Secret Sauce

Our Marketing Strategy

Not all sales funnels are created alike. Our marketing metrics method centers around customers. Get customers. Retain customers. We solve it as a marketing math problem, aligning outcomes with a marketing budget and revenue – entirely focused on the customer acquisition and retention.”
Jessica Kelley, fractional CMO

The foundation of our services is a methodology called Unified Funnel Metrics (UFM). It is a proven sales and marketing funnel operating system that identifies the most vital metric for each stage of the customer journey and improves it month over month. Silos? Gone. ROI guessing? Gone. Marketing budget spent on the wrong areas? Gone. UFM is a no-nonsense marketing activity that assures any resources spent on marketing deliver speed and efficient results. Applying UFM keeps your sales and marketing teams in harmony and your customers satisfied!

Would you risk your job for customers?

Would you risk your job for customers?

Obviously, we know how important customers are to our businesses. I mean, come on–how many times have we uttered “The customer is always right” or “Customers are king”? But it’s one thing to say it and another thing to actually do it, day in and day out. It’s tough to imagine jeopardizing your job for clients…

read more

Our marketing leadership essence

Magical Marketing Moments

Marketing that works is what we care deeply about.

Marketing is vital to the success of any business, regardless of size. The marketing department is faced with significant performance expectations to continuously deliver data-driven results. Never forget that it isn’t just the digital marketing technology, but also the people and processes that deliver remarkable customer experiences.

We have had the privilege of seeing our marketing help change lives. We met the first US face transplant patient and helped people quit tobacco. We loved sharing a video story of baby Andrew who survived cancer due to medical technology. And oh yeah, sometimes it’s just plain fun sitting in winner’s circle at NASCAR races handing out merchandise to pole winners!

Let us help you keep your marketing function accountable and the sales funnel flowing.

“Strengthen your marketing muscles! Learn how to bolster your marketing leadership.”
Jessica Kelley, fractional CMO
“Jessica masterfully has served as my fractional CMO. I simply don’t have the marketing experience nor the time to become a marketing expert. HPZ Marketing got my digital foundation in tip top shape as we worked side-by-side to prepare for a massive product launch next year.”
Connie, small business owner
Medical Technology Industry

Eager for an honest and candid marketing chat?

Connect with our savvy interim and fractional marketing guru below! ??

1 + 13 =