Marketing and sales conflicts
Why are sales and marketing like cats and dogs?! In this podcast, we explore the inherent troubles that cause it and how to fix it.
The missing link between sales and marketing.
Sales: “What does marketing do? I have no clue”
Sales: “Marketing never listens to us.”
Marketing: “Sales doesn’t use our brochures or follow brand guidelines.”
Sales: “I don’t care about Google Analytics. I only care about serving my customer!”
Tired of marketing & sales conflicts?
Ask us how to help marketing be accountable to sales and drive growth.
Keeping marketing accountable
Jessica Kelley is a seasoned leader with more than two decades of marketing and finance experience in B2B and B2C channels. She has worked extensively within healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $100 billion corporation to a startup firm. Her company, HPZ Marketing is certified by the WBENC as a Women’s Business Enterprise.