Do you need a part-time CMO?
Are you struggling with your marketing? A fractional CMO might be the answer.
These are five signs that suggest you need a part-time CMO:
Your company currently does not have an internal in-house marketing team or external marketing assistance
Small businesses can hire a fractional CMO for marketing expertise for a finite period of time or engage a project-based fractional CMO. They will provide marketing leadership and create a tailored marketing plan for your business. They’ll identify effective ways to reach your target audience, increase awareness of your product or service, and keep customers satisfied. With a fractional executive marketer, you won’t need to worry about managing the strategic or daily marketing operations – they’ll take ownership of it for you.
Your business has struggled finding, hiring and retaining the ideal marketer
Bringing a part-time CMO on board could be your game-changer when you’re feeling stuck in the search for the perfect head of marketing. These pros come with years of experience and know-how to help you plan and run things smoothly. Plus, they’ll be there to show you the best ways to pull off winning marketing strategies and marketing budgets optimization without breaking the bank.
A full-time Chief Marketing Officer is not within your budget
Some small business owners may think that executive level marketing is too expensive for them. This is because it requires expertise in various areas such as digital marketing, content marketing, lead generation, public relations, customer retention strategies and marketing artificial intelligence. However, hiring Fractional marketing can provide skilled experience at a lower cost than hiring a full-time CMO or even less-senior full-time employee.
Your current marketing efforts aren’t producing the desired results and return on investment (ROI)
If your marketing strategy is not achieving your goals and expectations, especially having a robust pipeline for the sales team, it may be advantageous to have a fractional CMO assess and optimize your existing marketing efforts to improve effectiveness and achieve measurable outcomes.
Your business has experienced a period of stagnation or decline in growth
If your business is experiencing difficulty in achieving growth year-over-year or quarter-over-quarter, it may be time to reassess your current marketing strategy and seek advice from an experienced marketer. A fractional CMO can offer expertise in identifying areas for improvement and managing marketing efforts more efficiently, resulting in improved sales outcomes down the line.
Make your marketing count: seek the guidance of a fractional CMO for results
Hiring a part-time CMO is as an investment in growth for small business owners who need their marketing successful from day one. A fractional CMO can provide experienced guidance to ensure your marketing programs and company’s bottom line is always considered—for long-term success.
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.