Do you need a part-time CMO?
Are you struggling with your marketing? A fractional CMO might be the answer.
As a small business owner, you know the importance of marketing. But do you have the resources or budget to bring in a full-time Chief Marketing Officer (CMO)? Enter fractional executive marketing—an ideal solution for businesses looking for the expertise of an experienced marketing professional without making the full-time commitment.
Here are five signs that you need a part-time CMO:
You do not have an in-house marketing team or outside marketing help
For small businesses without dedicated marketing teams or resources, hiring a fractional CMO is an option. They can bring their expertise in marketing strategies and craft an actionable plan tailored to the specific needs of your business. A fractional CMO will help you identify the most effective ways to reach your target audience, boost awareness of your product or service, and keep customers happy. With the help of a fractional executive marketer, you won’t have to worry about managing the strategic and daily operations of running successful marketing – they’ll take complete ownership of it for you.
You’ve struggled to find, hire and retain the right marketer for your business
A fractional CMO has specialized skills and years of experience that can make all the difference for demand generation or launching a new product. It may be worth bringing in a pro if you need help with strategic planning and day-to-day operations, as they can provide valuable insight and oversight into what strategies are most effective for your business. Plus, they can give you advice on how to get the most out of your budget and investments in marketing initiatives.
You can’t afford a full-time Chief Marketing Officer
Many small business owners believe executive level marketing is out of their financial reach. After all, it takes a highly experienced marketing expert to cover the wide and varied disciplines such as digital marketing, content development, lead generation, analytics tracking and interpreting data, public relations and customer acquisition and retention strategies. Engaging a Fractional Marketer gets you skilled experience at a fraction of the cost associated with hiring someone full-time.
Your current marketing efforts aren’t generating results and ROI
Are you executing a marketing strategy but not seeing results you were hoping for? Even if you have an existing marketing team, their efforts won’t amount to anything if they aren’t properly optimized or integrated into your overall strategic plan. A fractional CMO will do a top to bottom assessment and make recommendations for improving them so that they become more effective and produce measurable results.
Your business growth has stalled or declined
If your business is struggling to grow year-over-year or quarter-over-quarter then it might be time to reevaluate your existing marketing strategy and bring in an outside perspective from an experienced marketer. A fractional CMO will have the knowhow necessary to pinpoint areas where improvements could be made while also managing your marketing more effectively than before—which will lead to better sales results down the line.
Make your marketing count: consult with a fractional CMO for results
When it comes down to it, hiring a part-time CMO is an investment in growth for any small business owner who wants their 2023 marketing efforts set up for success from day one. Engaging a fractional CMO ensures that someone experienced is always looking out for what’s best for your company’s bottom line—now and into the future.
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.