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Do you need a part-time CMO?
Fractional executive marketing is an option for small businesses who need an experienced marketing professional but may not have the resources or budget to hire a full- time Chief Marketing Officer (CMO).
5 Signs your business needs a part-time CMO
Your company does not have an internal or external marketing team
Small businesses can partner with a fractional Chief Marketing Officer (CMO) to fix specific marketing problems. A fractional CMO offers expertise in creating marketing strategies, identifying channels to connect with your target audience, improving brand awareness, and fostering customer loyalty. They assume responsibility for the strategic direction and daily marketing operations so you can concentrate on running your business.
Your business has struggled to find, hire and retain the ideal marketer
Bringing a part-time CMO on board could be your game-changer when you’re feeling stuck in the search for the perfect head of marketing. These pros come with years of experience and know-how to help you plan and run things smoothly. Plus, they’ll be there to show you the best ways to pull off winning marketing strategies and marketing budgets optimization without breaking the bank.
You can’t afford a full-time Chief Marketing Officer
Many small businesses think they cannot afford hiring a marketing executive. Good marketing requires a lot of skills, like digital marketing, social media, creating content, lead generation, public relations, and using AI. But you don’t need to hire a full-time CMO. A fractional CMO gives you the experience and results you need at a fraction of the price of a full-time CMO.
You’re not getting the results or return on investment (ROI) you want from your marketing
If your marketing isn’t meeting your business goals, especially in building a strong sales pipeline, consider having a fractional CMO review and improve your efforts. They can help make your marketing more effective and deliver better results and ROI.
Your business has not grown as much as you would like
If your business is experiencing difficulty in achieving growth year-over-year or quarter-over-quarter, it may be time to reassess your current marketing strategy and seek advice from an experienced marketer. A fractional CMO offers immediate expertise in identifying solutions for improvement and managing marketing efforts more efficiently, resulting in improved sales outcomes.
Make every marketing dollar count: Partner with a fractional CMO to drive real results
Hiring a part-time CMO is as an investment in growth for small business owners who need their marketing successful from day one. A fractional CMO can provide experienced guidance to ensure your marketing programs and company’s bottom line is always considered—for long-term success.
About Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring an interim or fractional CMO for your business.