Marketing Tips, Tricks, and Hacks
The best marketing advice you’ll ever get
Are you getting the most out of your marketing?
Marketing is integral to the success of any business. Yet, you might be unsure or overwhelmed on what to do with your marketing in 2022. How much should you invest in marketing? How much return can you expect on your investment? Will it help you acquire new customers and retain existing ones?
Our weekly tips will help you hone your skills to create marketing strategies and tactics that work!
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Marketing Tips, Tricks, and Hacks
Get Ready for 2022
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Build your marketing muscles
Aspiring to get healthier requires intentional diet and exercise over time. The same applies to marketing – you need to commit to building your marketing muscles.
Create your own simple sales funnel
This process is ideal for small business. Don’t bother with a software-based CRM system. You can create your own with just post-it notes, a sharpie, and pencil.
Fractional marketing services
What is fractional marketing?
Have you heard of Fractional Marketing? Maybe not. A fractional CMO may be a solution if your company is struggling to grow for any reason. A fractional CMO gives you the expertise and skillset to execute effective strategies while remaining laser-focused on revenue. Here are some scenarios to determine if a part-time CMO is right for you
- We can’t find the right marketing leader.
- We don’t know our marketing ROI and are tired of spending money without results.
- Sales and marketing clash over lead quality. (They fight like cats and dogs!)
- We struggle setting a marketing budget.
- We need an actionable strategy that our entire team can understand.
If you answered “yes” to any of the above statements, your company might benefit from a fractional marketing executive.
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Small Business Marketing Insights
A to Z marketing guide
There’s a lot of marketing noise out there.
It can be tough to cut through the clutter and create marketing that actually works. But don’t worry, we’re here to help. We’ve compiled an A to Z guide of strategies and tactics that actually work, so you can focus on what’s important: your business.
Get started today and make your marketing stronger!
5 marketing metrics to track in 2022
What are the five most critical marketing metrics small businesses must track in 2022? It is all about customers. Attract customers. Retain customers. But it isn’t fairy dust, sparkle ponies, or hopes and wishes. It is a marketing math problem that aligns results with revenue and budget – completely focused on the customer journey.
Fractional CMO explained
You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.
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