Marketing Tips, Tricks, and Hacks

Best Digital Marketing Tips

The best marketing advice you’ll ever get

Are you getting the most out of your marketing?

Marketing is integral to the success of any business. Yet, you might be unsure or overwhelmed on what to do with your marketing in 2022. How much should you invest in marketing? How much return can you expect on your investment? Will it help you acquire new customers and retain existing ones?

Our weekly tips will help you hone your skills to create marketing strategies and tactics that work!

The Latest

Marketing Tips, Tricks, and Hacks

Marketing Strategy Tips | HPZ Marketing

Marketing strategy for small businesses

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Digital Marketing Tips | HPZ Marketing

Digital marketing made easy for you

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Marketing mistakes to avoid | HPZ Marketing

Stop making these 8 marketing mistakes

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Customer Acquisition | Marketing Tips

Get more customers with these steps

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Customer Retention | Marketing Tips

Proven processes to retain customers

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Marketing and sales advice to grow sales

Sales funnel steps to help your business

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Marketing Budget Advice | HPZ Marketing

Create a customer-driven budgeting your CFO loves

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Market Demand - Do you know your TAM?

Do you know your target market size?

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Branding and Marketing | HPZ Marketing

Protecting brands is everyone’s responsibility

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Marketing Success | Marketing tips

Reflect and celebrate your marketing successes

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Marketing tools | HPZ Marketing

Choose your marketing tools carefully

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Get Ready for 2022

Our most popular tips

Commit to building your marketing muscles | HPZ Marketing can help

Build your marketing muscles

Aspiring to get healthier requires intentional diet and exercise over time. The same applies to marketing – you need to commit to building your marketing muscles.

Create your own simple sales funnel | HPZ Marketing

Create your own simple sales funnel

This process is ideal for small business. Don’t bother with a software-based CRM system. You can create your own with just post-it notes, a sharpie, and pencil.

Fractional marketing services

What is fractional marketing?

Have you heard of Fractional Marketing? Maybe not. A fractional CMO may be a solution if your company is struggling to grow for any reason. A fractional CMO gives you the expertise and skillset to execute effective strategies while remaining laser-focused on revenue. Here are some scenarios to determine if a part-time CMO is right for you

  • We can’t find the right marketing leader.
  • We don’t know our marketing ROI and are tired of spending money without results.
  • Sales and marketing clash over lead quality. (They fight like cats and dogs!)
  • We struggle setting a marketing budget.
  • We need an actionable strategy that our entire team can understand.

If you answered “yes” to any of the above statements, your company might benefit from a fractional marketing executive.


Small Business Marketing Insights

A to Z marketing guide

A to Z marketing guide

There’s a lot of marketing noise out there.

It can be tough to cut through the clutter and create marketing that actually works. But don’t worry, we’re here to help. We’ve compiled an A to Z guide of strategies and tactics that actually work, so you can focus on what’s important: your business.

Get started today and make your marketing stronger!

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5 marketing metrics to track in 2022

5 marketing metrics to track in 2022

What are the five most critical marketing metrics small businesses must track in 2022? It is all about customers. Attract customers. Retain customers. But it isn’t fairy dust, sparkle ponies, or hopes and wishes. It is a marketing math problem that aligns results with revenue and budget – completely focused on the customer journey.

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Fractional CMO explained

Fractional CMO explained

You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.

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