Marketing Tips, Tricks, and Hacks

Best Digital Marketing Tips

The best marketing advice you’ll ever get

Are you getting the most out of your marketing?

Marketing is integral to the success of any business. Yet, you might be unsure or overwhelmed on what to do with your marketing in 2023. How much should you invest in marketing? How much return can you expect on your investment? Will it help you acquire new customers and retain existing ones?

The below tips will help you hone your skills to create marketing strategies and tactics that work!

The Latest

Improve Your Marketing with These Tips, Tricks, and Hacks

Marketing Strategy Tips | HPZ Marketing

Marketing strategy for small businesses

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Digital Marketing Tips | HPZ Marketing

Digital marketing made easy for you

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Marketing mistakes to avoid | HPZ Marketing

Stop making these 8 marketing mistakes

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Customer Acquisition | Marketing Tips

Get more customers with these steps

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Customer Retention | Marketing Tips

Proven processes to retain customers

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Marketing and sales advice to grow sales

Sales funnel steps to help your business

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Marketing Budget Advice | HPZ Marketing

Create a customer-driven budgeting your CFO loves

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Market Demand - Do you know your TAM?

Do you know your target market size?

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Branding and Marketing | HPZ Marketing

Protecting brands is everyone’s responsibility

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Marketing Success | Marketing tips

Reflect and celebrate your marketing successes

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Marketing tools | HPZ Marketing

Choose your marketing tools carefully

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Get Ready for 2023

Our most popular tips

Commit to building your marketing muscles | HPZ Marketing can help

Build your marketing muscles

Aspiring to get healthier requires intentional diet and exercise over time. The same applies to marketing – you need to commit to building your marketing muscles.

Create your own simple sales funnel | HPZ Marketing

Create your own simple sales funnel

This process is ideal for small business. Don’t bother with a software-based CRM system. You can create your own with just post-it notes, a sharpie, and pencil.

Fractional marketing services

What is fractional marketing?

Have you heard of Fractional Marketing? Maybe not. A fractional CMO may be a solution if your company is struggling to grow for any reason. A fractional CMO gives you the expertise and skillset to execute effective strategies while remaining laser-focused on revenue. Here are some scenarios to determine if a part-time CMO is right for you

  • We can’t find the right marketing leader.
  • We don’t know our marketing ROI and are tired of spending money without results.
  • Sales and marketing clash over lead quality. (They fight like cats and dogs!)
  • We struggle setting a marketing budget.
  • We need an actionable strategy that our entire team can understand.

If you answered “yes” to any of the above statements, your company might benefit from a fractional marketing executive.


Small Business Marketing Insights

When is it time to hire an interim CMO?

When is it time to hire an interim CMO?

If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an interim CMO can be the perfect solution. But how do you know if it’s time to bring in an interim CMO? Let’s take a look at some common signs that indicate your company could benefit from one.

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Do you need a part-time CMO?

Do you need a part-time CMO?

Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer (CMO). Consider a fractional CMO, which is an experienced marketer who works on a part-time basis. Read the five signs that point to the need for one.

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A to Z marketing guide

A to Z marketing guide

There’s a lot of marketing noise out there.

It can be tough to cut through the clutter and create marketing that actually works. But don’t worry, we’re here to help. We’ve compiled an A to Z guide of strategies and tactics that actually work, so you can focus on what’s important: your business.

Get started today and make your marketing stronger!

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