Marketing Tips, Tricks, and Hacks
The best marketing advice you’ll ever get
Are you getting the most out of your marketing?
Marketing is integral to the success of any business. Yet, you might be unsure or overwhelmed on what to do with your marketing in 2023. How much should you invest in marketing? How much return can you expect on your investment? Will it help you acquire new customers and retain existing ones?
The below tips will help you hone your skills to create marketing strategies and tactics that work!
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Improve Your Marketing with These Tips, Tricks, and Hacks
Marketing strategy for small businesses
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Digital marketing made easy for you
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Stop making these 8 marketing mistakes
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Get more customers with these steps
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Proven processes to retain customers
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Sales funnel steps to help your business
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Create a customer-driven budgeting your CFO loves
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Do you know your target market size?
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Protecting brands is everyone’s responsibility
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Reflect and celebrate your marketing successes
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Choose your marketing tools carefully
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Get Ready for 2024
Our most popular tips
Build your marketing muscles
Aspiring to get healthier requires intentional diet and exercise over time. The same applies to marketing – you need to commit to building your marketing muscles.
Create your own simple sales funnel
This process is ideal for small business. Don’t bother with a software-based CRM system. You can create your own with just post-it notes, a sharpie, and pencil.
Fractional marketing services
What is fractional marketing?
Have you heard of Fractional Marketing? Maybe not. A fractional CMO may be a solution if your company is struggling to grow for any reason. A fractional CMO gives you the expertise and skillset to execute effective strategies while remaining laser-focused on revenue. Here are some scenarios to determine if a part-time CMO is right for you
- We can’t find the right marketing leader.
- We don’t know our marketing ROI and are tired of spending money without results.
- Sales and marketing clash over lead quality. (They fight like cats and dogs!)
- We struggle setting a marketing budget.
- We need an actionable strategy that our entire team can understand.
If you answered “yes” to any of the above statements, your company might benefit from a fractional marketing executive.
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Small Business Marketing Insights
Are CMO’s prepared for AI?
Artificial Intelligence is rapidly becoming a game-changer in marketing, and CMOs need to be prepared for its integration into their marketing. However, many CMOs may not yet fully understand the potential impact of AI in marketing or have the necessary knowledge to effectively implement it. Ultimately, CMOs who embrace AI and use it strategically will undoubtedly gain a significant edge over their competitors, paving the way for unprecedented growth.
What’s working (and not) in small business marketing?
Successful marketing strategies and tactics do exist, and you don’t have to spend a fortune. If you’re a small business owner, marketing your business can be one of the most challenging parts of running a successful company. Here we’ll take a look at what is working in small business marketing today as well as what isn’t – and what you prioritize to help you succeed.
When is it time to hire an interim CMO?
If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an interim CMO can be the perfect solution. But how do you know if it’s time to bring in an interim CMO? Let’s take a look at some common signs that indicate your company could benefit from one.
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