Marketing Tips, Tricks, and Hacks
Practical marketing advice
Are you getting the most out of your marketing?
Marketing is integral to the success of any business. Yet, you might be unsure or overwhelmed on what to do with your marketing. How much should you invest in marketing? How much return can you expect on your investment? Will it help you acquire new customers and retain existing ones?
Below are 52 tips—one for each week of the year—to help you sharpen your skills and develop effective marketing strategies and tactics.
What’s Inside
Quick, clear marketing tips for small business leaders.
Marketing strategy for small businesses
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Digital marketing made easy for you
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Stop making these common marketing mistakes
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Get more customers with this process
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Proven processes to retain customers
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Sales funnel steps to help your business
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Create a customer-driven budgeting your CFO loves
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Do you know your target market size?
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Protecting brands is everyone’s responsibility
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Reflect and celebrate your marketing successes
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Choose your marketing tools carefully
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Achieve Marketing Success
My most popular tips
Build your marketing muscles
Aspiring to get healthier requires intentional diet and exercise over time. The same applies to marketing – you need to commit to building your marketing muscles.
Build a simple sales funnel—no software needed
If you’re not ready for a CRM, that’s okay. Start with post-it notes and a marker. This quick, low-tech setup helps you visualize your leads, stay organized, and track progress—without adding complexity or cost.
Fractional marketing
When marketing tips aren’t enough
You’ve got the ideas. Maybe even a to-do list a mile long.
But if you’re still stuck figuring out what to do first, how to measure progress, or how to get it all done—you might not need more tips. You might need help.
That’s where a fractional CMO comes in. A fractional CMO is a part-time marketing leader who works alongside you to:
- Make sense of what’s working—and what’s not
- Align your sales and marketing efforts
- Build a practical, results-driven strategy
- Track the right metrics (and ditch the ones that don’t matter)
- Oversee the work, so you don’t have to
If you’ve hit the point where strategy matters more than another tactic—this might be your next step.
Blog
Small Business Marketing Insights
What to know before hiring your first fractional marketing leader
New to hiring fractional marketing leadership for your organization? Learn what to expect, what to avoid, how to set expectations for your team and your CMO, and how to build a strong first-time partnership for your growing business. (and have fun!)
Do you need a part-time CMO?
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer. Consider a fractional CMO—expert, flexible marketing leadership without the cost of a full-time executive. They handle your marketing strategy and execution, freeing you to focus on growing your business.
Fractional CMO explained
Hiring a full-time CMO isn’t always realistic for small businesses—but that doesn’t mean you have to go without strategic marketing leadership. A fractional CMO is a part-time executive who brings structure, strategy, and execution to your marketing. This flexible model gives CEOs expert guidance and hands-on leadership—to create measurable business results.
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Thinking it’s time for more than tips?