Marketing Tips, Tricks, and Hacks
The best marketing advice you need to know
Are you getting the most out of your marketing?
Marketing is integral to the success of any business. Yet, you might be unsure or overwhelmed on what to do with your marketing. How much should you invest in marketing? How much return can you expect on your investment? Will it help you acquire new customers and retain existing ones?
Below are 52 tips—one for each week of the year—to help you sharpen your skills and develop effective marketing strategies and tactics.
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Improve Your Marketing with These Tips, Tricks, and Hacks
Marketing strategy for small businesses
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Digital marketing made easy for you
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Stop making these 8 marketing mistakes
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Get more customers with these steps
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Proven processes to retain customers
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Sales funnel steps to help your business
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Create a customer-driven budgeting your CFO loves
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Do you know your target market size?
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Protecting brands is everyone’s responsibility
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Reflect and celebrate your marketing successes
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Choose your marketing tools carefully
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Achieve Marketing Success
My most popular tips
Build your marketing muscles
Aspiring to get healthier requires intentional diet and exercise over time. The same applies to marketing – you need to commit to building your marketing muscles.
Create your own simple sales funnel
This process is ideal for small business. Don’t bother with a software-based CRM system. You can create your own with just post-it notes, a sharpie, and pencil.
Fractional marketing services
What is fractional marketing?
Have you heard of Fractional Marketing? Maybe not. A fractional CMO may be a solution if your company is struggling to grow for any reason. A fractional CMO gives you the expertise and skillset to execute effective strategies while remaining laser-focused on revenue. Here are some scenarios to determine if a part-time CMO is right for you.
- We can’t find the right marketing leader.
- We don’t know our marketing ROI and are tired of spending money without results.
- Sales and marketing clash over lead quality. (They fight like cats and dogs!)
- We struggle setting a marketing budget.
- We need an actionable strategy that our entire team can understand.
If you answered “yes” to any of the above statements, your company might benefit from a fractional marketing executive.
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Small Business Marketing Insights
Do you need a part-time CMO?
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer. Consider a fractional CMO—expert, flexible marketing leadership without the cost of a full-time executive. They handle your marketing strategy and execution, freeing you to focus on growing your business.
The 5 marketing metrics that matter
The five marketing metrics that matter most for small businesses focus on attracting and retaining customers. This isn’t about guesswork—it’s a data-driven approach centered on the customer journey stages. By tracking these key metrics, businesses can make informed decisions to optimize marketing results and improve revenue growth.
Customer-based budgeting
Imagine a budgeting process your CFO will actually love. Never dread another marketing budget season again—learn a practical, customer-driven 4-step process that helps marketers map investment to customer needs, team effort, and measurable business goals and outcomes, making your budget conversations more strategic, aligned, and effective.
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