Marketing Tips, Tricks, and Hacks
Practical marketing advice
Are you getting the most out of your marketing?
Marketing is integral to the success of any business. Yet, you might be unsure or overwhelmed on what to do with your marketing. How much should you invest in marketing? How much return can you expect on your investment? Will it help you acquire new customers and retain existing ones? How the heck do you get AI platforms to recommend your brand?
Below are 52 tips—one for each week of the year—to help you sharpen your skills and develop effective marketing strategies and tactics.
What’s Inside
Practical marketing tips for small business leaders.
Marketing strategy for small businesses
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Digital marketing made easy for you
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Stop making these common marketing mistakes
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Get more customers with this process
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Proven processes to retain customers
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Sales funnel steps to help your business
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Create a customer-driven budgeting your CFO loves
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Do you know your target market size?
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Protecting brands is everyone’s responsibility
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Reflect and celebrate your marketing successes
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Choose your marketing tools carefully
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My most popular tips
Build your marketing muscles
Aspiring to get healthier requires intentional diet and exercise over time. The same applies to marketing, you need to commit to building your marketing muscles.
Build a simple sales funnel—no software needed
If you’re not ready for a CRM, that’s okay. Start with post-it notes and a marker. This quick, low-tech setup helps you visualize your leads, stay organized, and track progress without adding complexity or cost.
Fractional marketing
When marketing tips aren’t enough
You’ve got the ideas. Maybe even a to-do list a mile long.
But if you’re still stuck figuring out what to do first, how to measure progress, or how to get it all done—you might not need more tips. You might need additional help.
That’s where a fractional CMO comes in. A fractional CMO is a part-time marketing leader who works alongside you to:
- Make sense of what’s working and what’s not
- Align your sales and marketing efforts
- Build a practical, results-driven strategy
- Track the right metrics (and ditch the ones that don’t matter)
- Oversee the work, so you don’t have to
If you’ve hit the point where strategy matters more than another tactic, this might be your next step.
Ready to optimize your marketing?
Schedule a free 30-minute consultation.
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.