Solve sales and marketing friction

In a survey from last year, 49% of sales and marketing professionals agree that communication is critical to success. Yet, there still is considerable friction between these two groups.

Why haven’t we 86’d sales and marketing friction?!

Sales and marketing squabbling is the oldest dynamic in marketing. Ask yourself:

Does your marketing pass the stink test?


Can you stand up in front of sales and get applause?


If not, go back to the drawing board!

How to keep sales and marketing from bickering.

Check out our podcast episode for a discussion of the challenges of sales and marketing disconnect. Never pose a problem without a solution, of course, so this episode unpacks how to overcome those challenges and reap the rewards.

Tired of marketing and sales conflicts?

Ask us how to help marketing be accountable to sales and drive growth.


Keeping marketing accountable


Jessica Kelley is a seasoned leader with more than two decades of marketing and finance experience in B2B and B2C channels. She has worked extensively within healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm. Her company, HPZ Marketing is an interim CMO and fractional CMO business and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.