by Jessica Kelley | Aug 5, 2021 | Fractional CMO
Fractional CMO explained What is Fractional Executive Marketing, and how does it work? Do you need a part-time CMO? You may have seen the term “Fractional CMO” used recently. But what does it really mean? Perhaps you feel silly asking for an explanation....
by Jessica Kelley | Jan 6, 2021 | Marketing Pitfalls
7 deadly marketing sins The 7 Deadly Sins of Marketing Marketing’s reputation sometimes gets a bad rap. How did that happen? No other discipline, other than IT, has changed so dramatically over the last decade than marketing. New strategies and solutions are...
by Jessica Kelley | Jan 5, 2021 | Fractional CMO
What the Frack is a Fractional CMO? What the Frack is a Fractional CMO?! Listen to the benefits of becoming one. In this video interview, I share my personal journey about starting my own fractional CMO company to help other small businesses succeed. The definition of...
by Jessica Kelley | Jan 4, 2021 | Sales Partnerships
Solve sales and marketing friction In a survey from last year, 49% of sales and marketing professionals agree that communication is critical to success. Yet, there still is considerable friction between these two groups. Why haven’t we 86’d sales and...
by Jessica Kelley | Jan 4, 2021 | Brand Equity
Protect your brand Why Protecting Brand Equity is Everyone’s Job Protecting brands isn’t just marketing’s responsibility. Brand equity can be lost in an instant, making it everybody’s job to keep brands safe. The global pandemic and unrest in our communities has...
