by Jessica Kelley | Jan 2, 2022 | Marketing, Marketing ROI
5 marketing metrics to track in 2022 What are the most critical marketing metrics small businesses must track in 2022? Are you overwhelmed or under confident with your marketing? What are the five most critical marketing metrics small businesses must track in 2022? It...
by Jessica Kelley | Aug 5, 2021 | Fractional CMO
Fractional CMO explained What is Fractional Marketing, and how does it work? Do you need a part-time CMO? You may have seen the term “Fractional CMO” used recently. But what does it really mean? Perhaps you feel silly asking for an explanation. It can be...
by Jessica Kelley | Jan 6, 2021 | Marketing Pitfalls
7 deadly marketing sins The 7 Deadly Sins of Marketing Marketing’s reputation sometimes gets a bad rap. How did that happen? No other discipline, other than IT, has changed so dramatically over the last decade than marketing. New strategies and solutions are...
by Jessica Kelley | Jan 5, 2021 | Fractional CMO
What the Frack is a Fractional CMO? What the Frack is a Fractional CMO?! Listen to the benefits of becoming one. In this video interview, I share my personal journey about starting my own executive fractional marketing company to help other small businesses succeed....
by Jessica Kelley | Jan 4, 2021 | Sales Partnerships
Solve sales and marketing friction In a survey from last year, 49% of sales and marketing professionals agree that communication is critical to success. Yet, there still is considerable friction between these two groups. Why haven’t we 86’d sales and...
