5 marketing metrics to track in 2022
5 marketing metrics to track in 2022 Don’t be overwhelmed by marketing The 5 metrics to marketing success in 2022 What are the five essential marketing metrics small businesses must monitor in 2022? It all comes down to customers. Attract customers. Retain...
Fractional CMO explained
Fractional CMO explained What is Fractional Marketing, and how does it work? Do you need a part-time CMO? You may have seen the term “Fractional CMO” used recently. But what does it really mean? Perhaps you feel silly asking for an explanation. It can be...
7 deadly marketing sins
7 deadly marketing sins The 7 Deadly Sins of Marketing Marketing’s reputation sometimes gets a bad rap. How did that happen? No other discipline, other than IT, has changed so dramatically over the last decade than marketing. New strategies and solutions are...