5 marketing metrics to track in 2022

5 marketing metrics to track in 2022

5 marketing metrics to track in 2022 What are the most critical marketing metrics small businesses must track in 2022? Are you overwhelmed or under confident with your marketing? What are the five most critical marketing metrics small businesses must track in 2022? It...
Fractional CMO explained

Fractional CMO explained

Fractional CMO explained What is Fractional Marketing, and how does it work? Do you need a part-time CMO? You may have seen the term “Fractional CMO” used recently. But what does it really mean? Perhaps you feel silly asking for an explanation. It can be...
7 deadly marketing sins

7 deadly marketing sins

7 deadly marketing sins The 7 Deadly Sins of Marketing Marketing’s reputation sometimes gets a bad rap. How did that happen? No other discipline, other than IT, has changed so dramatically over the last decade than marketing. New strategies and solutions are...
Fractional CMO explained

What the Frack is a Fractional CMO?

What the Frack is a Fractional CMO? What the Frack is a Fractional CMO?! Listen to the benefits of becoming one. In this video interview, I share my personal journey about starting my own executive fractional marketing company to help other small businesses succeed....
Solve sales and marketing friction

Solve sales and marketing friction

Solve sales and marketing friction In a survey from last year, 49% of sales and marketing professionals agree that communication is critical to success. Yet, there still is considerable friction between these two groups. Why haven’t we 86’d sales and...
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