Unified Funnel Metrics is a systematic approach
You’ve heard it before: you can’t improve what you don’t measure.
But what are the right funnel metrics to track? What are the actual marketing efforts that generate a sale? How do you know where to invest your time and money for maximum ROI?
We define laser-focused metrics and activities. We test. We measure. Then invest where ROI is proven to deliver revenue.
We start by defining the market opportunity – who your ideal customer is, what they need and want, and how you can reach them.
How do you know if your sales and marketing are working? It’s something that every business struggles with at some point.
We test everything, measure constantly, and invest only in what delivers results. Trust us, your sales team will love this!
Not all sales funnels are created alike
Our marketing metrics method centers around customers.
Get customers. Retain customers.
We solve it as a marketing math problem aligning outcomes with budget and revenue, entirely focused on the customer journey.
The sales funnel explained in 7 steps
What are the total number of potential prospects in your target audience? Do you really know how many customers are out there – and that you can realistically capture? If you don’t, you have no way of knowing if you’re successful or not.
You can’t sell something to a prospect who just met you. To buy from you, people need to trust you. To trust you, they need to know you first. It’s the first critical marketing step. You likely already excel at this!
Expressions of interest come in plenty of forms, but if you don’t recognize the signs, it’s hard to improve. Prospects give lots of signals that they’re interested. We need to figure out the right attraction signals for YOU.
3 ways Unified Funnel Metrics makes you effective
Need to boost your sales process and sales funnel ASAP?