Unified Funnel Metrics

A proven sales funnel method

Unified Funnel Metrics is a sticky-note simple process to see results and the opportunities for the entire customer journey in one place.

5 sales metrics that matter Customer-based budgeting

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Unified Funnel Metrics is a systematic approach

You’ve heard it before: you can’t improve what you don’t measure.

But what are the right funnel metrics to track? What are the actual marketing efforts that generate a sale? How do you know where to invest your time and money for maximum ROI?

We define laser-focused metrics and activities. We test. We measure. Then invest where ROI is proven to deliver revenue.

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Define the market opportunity

We start by defining the market opportunity – who your ideal customer is, what they need and want, and how you can reach them.

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Calibrate sales funnel operations

How do you know if your sales and marketing are working? It’s something that every business struggles with at some point.

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Execute. Measure. Adjust. Grow

We test everything, measure constantly, and invest only in what delivers results. Trust us, your sales team will love this!

A to Z Marketing Checklist

Not all sales funnels are created alike

Our marketing metrics method centers around customers.

Get customers. Retain customers.

We solve it as a marketing math problem aligning outcomes with budget and revenue, entirely focused on the customer journey.

Sales funnel metrics interested?

Customer-based budgeting

The sales funnel explained in 7 steps

What are the total number of potential prospects in your target audience? Do you really know how many customers are out there – and that you can realistically capture? If you don’t, you have no way of knowing if you’re successful or not.

Awareness

You can’t sell something to a prospect who just met you. To buy from you, people need to trust you. To trust you, they need to know you first. It’s the first critical marketing step. You likely already excel at this!

Interest

Expressions of interest come in plenty of forms, but if you don’t recognize the signs, it’s hard to improve. Prospects give lots of signals that they’re interested. We need to figure out the right attraction signals for YOU.

Sales

You’re not in business if you can’t do this, so take heart. You’re probably good at it. But could your win rate be better?! Do you have enough sales activity opportunities to be good at it?

Satisfaction

Most companies are so happy with the sale that they forget to ask how it’s going or regularly monitor customer satisfaction. (Really!)

Repeat Purchase

If your existing customers aren’t satisfied the first time, and you don’t know (or never asked) why not, the chances of recurring revenue drop dramatically.