My story
Hi, I’m Jessica Kelley.
A part-time CMO for small business.
I help B2B small businesses turn marketing into measurable growth. After many years leading corporate marketing teams, I founded HPZ Marketing to bring that same executive caliber — strategy, sales alignment, and execution — to companies that need it without a full-time CMO on the payroll.
HPZ Marketing Founder. WBENC and Women-Owned Small Business Certified
A little personal history
Meet HPZ
The HPZ marketing name has a deep personal meaning for me.
My company is named after my beloved grandfather, Horace Paige Ziegler. HPZ are his initials.
Grandpa HPZ had a curious mind. He tinkered, taught himself to code, sang in choirs for 75 years, and poured his many talents back into his community. He followed his passions for a lifetime.
Grandpa HPZ cheered me on at every turn. He would be tickled pink to see I built a company of my own.
Nine years ago, I left Corporate America to put my skills and energy where they make a difference for small businesses.
That is what Grandpa HPZ reminds me to do every day:
Be clear. Be kind. Do the work. That is how I help small businesses grow with steady, practical marketing leadership.
HPZ flashing his winsome smile after 18 rounds of golf, a daily activity
Two of my favorites – grandpa HPZ and Christmas. (Cowboy outfit, not so much!)
A publicity photo for his decades of service in the performing arts community
HPZ in Minneapolis, circa 1930’s. So handsome!
“I love what I do. Helping small businesses, every day.
When a client hits a goal milestone or a team gets unstuck, it brings me joy.”
Jessica Kelley
Here's what I do
How I Help Small Businesses
I provide executive marketing leadership on a flexible basis so you can focus on running the business while I lead the strategy, execution, and deliver outcomes.
Fractional CMO
Part-time marketing leadership that delivers strategy to execution.
Interim CMO
Temporary senior marketing leadership during a transition or high‑stakes period.
Sales Funnel Growth
Practical systems and processes that tie marketing to revenue.
I make marketing work for you
Effective Small Business Marketing
Marketing today is critical, complex and overwhelming.
You are running operations, managing your team, serving customers, and growing the business. Adding marketing strategy and execution on top of that is a lot.
My marketing process is built on attracting and retaining customers, while optimizing efforts to achieve measurable results.
What I stand for
What you can count on
Mission
My mission is to make marketing clear, doable, and built around outcomes for small enterprise teams.
Vision
My vision is that every small business can access experienced leadership, make marketing a steady habit, build a reliable pipeline, and know what works and what to do next.
Core Values
I am the kind of marketing leader who listens, says the hard things with care, and does the right thing. Hard work, grit, positivity, and high energy are how I move through the world.
My core values
What you can count on
Customer-Centric
I prioritize my clients and their customers above all else.
Collaborative Teamwork
I am renowned for fostering strong partnerships and teams.
Humble Confidence
Integrity and Honesty
I conduct business with unwavering ethics and integrity.
Hard-Working Perseverance
I am known for my strong work ethic and determination. I never give up.
Enthusiasm and Energy
I approach every challenge with energy, enthusiasm, and positivity.
What it’s like to work with me
Word that stopped a room
Jessica is a masterful storyteller. She wove our brand into words that spoke directly to the investor audience. When I delivered the pitch, it resonated so deeply, the air got sucked out of the room.
Alex, MD, PhD, Co-found and CEO, Paterna Biosciences
Say Hello
Bring in a CMO Who Leads Like an Owner.
Not sure what kind of marketing help you need? In 30 minutes, I can help you assess your options and determine if I am right fit for your company. We will review your goals, current efforts, and where to focus next. You will leave with clear priorities and next steps.
Jessica Kelley, CEO and Founder.
WBENC and Women-Owned Certified