My Story
What is HPZ?
The HPZ marketing name has a deep personal meaning for me.
I named my company after my beloved grandfather.
HPZ stands for his initials – Horace Paige Ziegler.
My grandfather had a brilliant creative and scientific mind, becoming a “computer coder” decades before computer science was a viable profession. He devoted his entire life to following his passions and was able to share these gifts with his community. Grandpa HPZ also was my biggest supporter and would have been tickled pink about me being an entrepreneur.
Nearly five years ago, I quit Corporate America without a job(!) to explore a different and more rewarding career path. I came to the realization that being a W2 employee did not bring me joy. Starting my own firm would allow me to help not just one, but many businesses.
I simply love helping humans and businesses succeed though my marketing expertise and leadership.
Every day, I help businesses thrive and grow. How cool is it that?!
HPZ flashing his winsome smile after 18 rounds of golf, a daily activity
Two of my favorites – grandpa HPZ and Christmas. (Cowboy outfit, not so much!)
A publicity photo for his decades of service in the performing arts community
HPZ in Minneapolis, circa 1930’s. So handsome!
Core Values
Services the customer above all else
Honesty and Integrity
My honesty and integrity are the cornerstones of my character.
Enthusiasm and Energy
I approach every challenge with energy, enthusiasm, and positivity.
Humility with confidence
Collaborative Teamwork
I am renowned for my collaboration and strong team partnerships.
Hard-working perseverance
I am an Energizer Bunny with a strong work ethic. I never give up!
Get your marketing operations working
Marketing has become more crucial than ever.
But let’s face it, marketing is complex, confusing and overwhelming. The digital world is changing by the minute, and many small businesses struggle with planning, implementation and day-to-day marketing operations.
Despite these challenges, marketing’s principles remain unchanged – getting customers and keeping them satisfied. You must continually optimize marketing while also delivering and even exceeding performance expectations.
This is quite burdensome for small businesses that simply don’t have the people and resources to invest in marketing. Yet, small business owners should have the same access to support and tools that large companies do to achieve their marketing goals. In fact, there are free and cost-effective strategies you can implement now.
HPZ Marketing Services
Fractional Executive Marketing
An experienced part-time CMO available at a fraction of the cost of a full-time employee, is responsible for your marketing department.
Interim Executive Marketing
When your company needs a top-level marketing professional ASAP, but only temporarily, an interim CMO is the perfect solution.
Sales and Marketing Funnel Growth
Unified Funnel Metrics (UFM) is a proven marketing method to manage the customer journey and sales funnel process.
Customer Journey Budgeting
Learn how to calculate a detailed customer acquisition and retention marketing budget that your sales team AND CFO will love.
Executive Marketing Services Videos
Our most viewed videos of 2022
Take a look at our videos about interim and fractional marketing services: what are they, and how can they benefit your company.
Our Marketing Blogs
Read HPZ company blogs dedicated to marketing strategies, methods, and tips.
Are CMO’s prepared for AI?
Artificial Intelligence is rapidly becoming a game-changer in marketing, and CMOs need to be prepared for its integration into their marketing. However, many CMOs may not yet fully understand the potential impact of AI in marketing or have the necessary knowledge to effectively implement it. Ultimately, CMOs who embrace AI and use it strategically will undoubtedly gain a significant edge over their competitors, paving the way for unprecedented growth.
What’s working (and not) in small business marketing?
Successful marketing strategies and tactics do exist, and you don’t have to spend a fortune. If you’re a small business owner, marketing your business can be one of the most challenging parts of running a successful company. Here we’ll take a look at what is working in small business marketing today as well as what isn’t – and what you prioritize to help you succeed.
When is it time to hire an interim CMO?
If you’re a small business owner, there are times when you need to bring in the best marketing professionals available—but only temporarily. When this is the case, an interim CMO can be the perfect solution. But how do you know if it’s time to bring in an interim CMO? Let’s take a look at some common signs that indicate your company could benefit from one.
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.