My story
What is HPZ Marketing?
The HPZ marketing name has a deep personal meaning for me.
I named my company after my beloved grandfather.
HPZ stands for his initials – Horace Paige Ziegler.
My grandfather had a brilliant creative and scientific mind, becoming a “computer coder” decades before computer science was a viable profession. He devoted his entire life to following his passions and was able to share these gifts with his community. Grandpa HPZ also was my biggest supporter and would have been tickled pink about me being an entrepreneur.
Seven years ago, I quit Corporate America without a job(!) to explore a different and more rewarding career path. I came to the realization that being a W2 employee did not bring me joy. Starting my own firm would allow me to help not just one, but many businesses.
I simply love helping humans and businesses succeed though my marketing expertise and leadership.
Every day, I help businesses thrive and grow. How cool is it that?!
HPZ flashing his winsome smile after 18 rounds of golf, a daily activity
Two of my favorites – grandpa HPZ and Christmas. (Cowboy outfit, not so much!)
A publicity photo for his decades of service in the performing arts community
HPZ in Minneapolis, circa 1930’s. So handsome!
My Core Values
My Principles That Drive Organizational Results
Customer-Centric
I prioritize my clients and their customers above all else.
Collaborative Teamwork
I am renowned for fostering strong partnerships and teams.
Integrity and Honesty
I conduct business with unwavering ethics and integrity.
Hard-Working Perseverance
I am known for my strong work ethic and determination. I never give up.
Enthusiasm and Energy
I approach every challenge with energy, enthusiasm, and positivity.
Humble Confidence
I simplify marketing for you
Small Business Marketing Made Effective
Marketing is critical, but it’s also complex and overwhelming.
The digital marketing landscape is constantly shifting, especially with the proliferation of AI tools, leaving many small businesses struggling to keep up.
My marketing process, focus, and methodology is on attracting and retaining customers, while helping you optimize your efforts and achieve measurable results. Small businesses deserve the same marketing advantages as large corporations.
I make marketing work for you.
HPZ Marketing Services
Fractional CMO
An experienced part-time CMO available at a fraction of the cost of a full-time employee, is responsible for your marketing department.
Interim CMO
When your company needs a top-level marketing professional ASAP, but only temporarily, an interim CMO is an optimal solution.
Sales Funnel Growth
Unified Funnel Metrics (UFM) is a proven marketing method to manage the customer journey and sales funnel process.
Customer Budgeting
Learn how to calculate a detailed customer acquisition and retention marketing budget that your sales team AND CFO will love.
My Marketing Blogs
Read blogs dedicated to marketing strategies, methods, and tips.
Do you need a part-time CMO?
Small businesses know the importance of marketing. But many don’t have the resources to bring in a full-time Chief Marketing Officer. Consider a fractional CMO—expert, flexible marketing leadership without the cost of a full-time executive. They handle your marketing strategy and execution, freeing you to focus on growing your business.
The 5 marketing metrics that matter
The five marketing metrics that matter most for small businesses focus on attracting and retaining customers. This isn’t about guesswork—it’s a data-driven approach centered on the customer journey stages. By tracking these key metrics, businesses can make informed decisions to optimize marketing results and improve revenue growth.
Customer-based budgeting
Imagine a budgeting process your CFO will actually love. Never dread another marketing budget season again—learn a practical, customer-driven 4-step process that helps marketers map investment to customer needs, team effort, and measurable business goals and outcomes, making your budget conversations more strategic, aligned, and effective.
Need marketing help?
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.