My story
Why I chose the HPZ Marketing name
The HPZ marketing name has a deep personal meaning for me.
I named my company after my beloved grandfather, Horace Paige Ziegler. HPZ are his initials.
Grandpa HPZ had a curious mind. He tinkered, taught himself to code long before it was a real career, and served in choirs for 75 years, including opera productions. (I even joined him in a couple of operas as a kid!) He followed his passions for a lifetime and poured those many talents back into his community.
Grandpa HPZ cheered me on at every turn. He would be tickled pink that I built a fractional CMO company of my own, to put those values to work.
Eight years ago, I left Corporate America to put my skills and energy where they make a difference for small businesses. I care deeply about marketing that works. Running my own company lets me help many small businesses build effective marketing.
That is what Grandpa HPZ reminds me to do every day. Be clear. Be kind. Do the work. Help small businesses grow with steady, practical marketing leadership.
I love what I do. Helping small businesses, every day.
Every time a client hits a goal or a team gets unstuck, I think of him and smile.
Founder and CEO
HPZ flashing his winsome smile after 18 rounds of golf, a daily activity
Two of my favorites – grandpa HPZ and Christmas. (Cowboy outfit, not so much!)
A publicity photo for his decades of service in the performing arts community
HPZ in Minneapolis, circa 1930’s. So handsome!
First things first
How I Help Small Businesses
I provide executive marketing leadership on a flexible basis so you can focus on running the business while I lead the strategy, execution, and deliver outcomes.
Fractional CMO
Part-time marketing leadership that delivers strategy to execution.
Interim CMO
Temporary senior marketing leadership during a transition or high‑stakes period.
Sales Funnel Growth
Practical systems and processes that tie marketing to revenue.
I simplify marketing for you
Small Business Marketing Made Effective
Marketing is critical, but it’s also complex and overwhelming.
The digital marketing landscape is constantly shifting, especially with the proliferation of AI tools, leaving many small businesses struggling to keep up.
My marketing process, focus, and methodology is on attracting and retaining customers, while helping you optimize your efforts and achieve measurable results. Small businesses deserve the same marketing advantages as large corporations.
I make marketing work for you.
My Mission
My mission is to make marketing clear, doable, and built around outcomes for small enterprise teams.
My Vision
My vision is that every small business can access experienced leadership, make marketing a steady habit, build a reliable pipeline, and know what works and what to do next.
My Core Values
I am the kind of marketing leader who listens, says the hard things with care, and does the right thing. Hard work, grit, positivity, and high energy are how I move through the world.
Customer-Centric
I prioritize my clients and their customers above all else.
Collaborative Teamwork
I am renowned for fostering strong partnerships and teams.
Integrity and Honesty
I conduct business with unwavering ethics and integrity.
Hard-Working Perseverance
I am known for my strong work ethic and determination. I never give up.
Enthusiasm and Energy
I approach every challenge with energy, enthusiasm, and positivity.
Humble Confidence
What it’s like to work with me
Fractional CMO leadership for SaaS growth
As a bootstrapped CEO, I needed marketing leadership. You not only consult, but you own our marketing, pushing us to actionable results.
Katie, Founder and CEO, Safety and Compliance SaaS
Explore My Marketing Resources
What is fractional marketing?
Learn how a part-time CMO provides executive-level expertise to drive growth and optimize marketing strategies at a fraction of the cost of a full-time CMO.
Is a part-time CMO right for your business?
Determine if a part-time CMO is the strategic fit your business needs by exploring the key indicators that suggest it’s time to bring in fractional expertise.
5 signs you need a part-time CMO
Explore the five reasons that signal it’s time to bring in a part-time CMO to significantly improve your marketing success and drive substantial business growth.
What Does a fractional CMO Do?
A fractional CMO is responsible for your marketing team, improves digital success, optimizes the sales funnel, and prioritizes a customer-centric focus.
Business benefits of a fractional CMO
Discover how a fractional CMO can grow customer acquisition, protect retention, and deliver strategic results with expert guidance and candor.
Ask a fractional podcast interview
This podcast explores the realities of fractional work—managing growth, building trust, and sales collaboration—whether you’re considering or hiring a fractional.
Say Hello
Meet Jessica Kelley
I’m a former corporate marketer with decades of marketing experience turned trusted partner for growing B2B businesses. Through HPZ Marketing, I offer part-time executive marketing leadership that’s pragmatic, personal, and proven to work. I’m not an agency. I’m not a junior hire. I’m a seasoned operator who’s led results across multiple industries globally.
Bring in a CMO Who Leads Like an Owner.
Not sure what kind of marketing help you need? In 30 minutes, I can help you assess your options and determine if I am right fit for your company. We will review your goals, current efforts, and where to focus next. You will leave with clear priorities and next steps.
Jessica Kelley
Founder and CEO
Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.
Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.