My Story

What is HPZ?

The HPZ marketing name has a deep personal meaning for me.

I named my company after my beloved grandfather.

HPZ stands for his initials – Horace Paige Ziegler.

My grandfather had a brilliant creative and scientific mind, becoming a “computer coder” decades before computer science was a viable profession. He devoted his entire life to following his passions and was able to share these gifts with his community. Grandpa HPZ also was my biggest supporter and would have been tickled pink about me being an entrepreneur.

Nearly five years ago, I quit Corporate America without a job(!) to explore a different and more rewarding career path. I came to the realization that being a W2 employee did not bring me joy. Starting my own firm would allow me to help not just one, but many businesses.

I simply love helping humans and businesses succeed though my marketing expertise and leadership.

Every day, I help businesses thrive and grow. How cool is it that?!

Jessica Kelley, founder of HPZ Marketing

Core Values

Services the customer above all else

Honesty and Integrity

Enthusiasm and Energy

Humility with confidence

Collaborative Teamwork

Hard-working perseverance

Get your marketing operations working

Marketing has become more crucial than ever.

But let’s face it, marketing is complex, confusing and overwhelming. The digital world is changing by the minute, and many small businesses struggle with planning, implementation and day-to-day marketing operations.

Despite these challenges, marketing’s principles remain unchanged – getting customers and keeping them satisfied. You must continually optimize marketing while also delivering and even exceeding performance expectations.

This is quite burdensome for small businesses that simply don’t have the people and resources to invest in marketing. Yet, small business owners should have the same access to support and tools that large companies do to achieve their marketing goals. In fact, there are free and cost-effective strategies you can implement now.

HPZ Marketing Services

Fractional Executive Marketing

An experienced part-time CMO available at a fraction of the cost of a full-time employee, is responsible for your marketing department.

Interim Executive Marketing

When your company needs a top-level marketing professional ASAP, but only temporarily, an interim CMO is the perfect solution.

Sales and Marketing Funnel Growth

Unified Funnel Metrics is a proven marketing method to manage the customer journey and sales funnel process.

Customer Journey Budgeting

Learn how to calculate a customer acquisition and retention marketing budget that your sales team AND CFO will love.

Executive Marketing Services Videos

Take a look at our videos about interim and fractional marketing services: what are they, and how can they benefit your company.

Our Marketing Blogs

Read HPZ company blogs dedicated to marketing strategies, methods, and tips.

A to Z marketing guide

A to Z marketing guide

There’s a lot of marketing noise out there.

It can be tough to cut through the clutter and create marketing that actually works. But don’t worry, we’re here to help. We’ve compiled an A to Z guide of strategies and tactics that actually work, so you can focus on what’s important: your business.

Get started today and make your marketing stronger!

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5 marketing metrics to track in 2022

5 marketing metrics to track in 2022

What are the five most critical marketing metrics small businesses must track in 2022? It is all about customers. Attract customers. Retain customers. But it isn’t fairy dust, sparkle ponies, or hopes and wishes. It is a marketing math problem that aligns results with revenue and budget – completely focused on the customer journey.

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Fractional CMO explained

Fractional CMO explained

You likely have heard this term recently, but are puzzled to what it means, and even feel silly asking for an explanation. After all, it’s embarrassing to admit you don’t know, especially if you’re a CEO or even a marketing leader.

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Jessica Kelley

Founder and CEO

Jessica Kelley CEO | HPZ Marketing - Fractional CMO company

Jessica Kelley has more than two decades of experience in marketing and finance, with a focus on B2B and B2C channels. She has worked extensively within the healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm.

Jessica is the founder of HPZ Marketing, an interim CMO and fractional CMO company and is certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise and Women Owned Small Business (WOSB). They provide interim and fractional executive marketing services to help businesses achieve marketing ROI with executable strategy and a relentless focus on customer acquisition and retention. Learn more about hiring a fractional CMO for your business.