My story
Hi, I’m Jessica Kelley.
A part-time CMO for small business.
I help B2B small businesses turn marketing into measurable growth. After many years leading corporate marketing teams, I founded HPZ Marketing to bring that same executive caliber — strategy, sales alignment, and execution to companies that need it without a full-time CMO on the payroll.
I love what I do. Helping small businesses, every day.
When a client hits a goal milestone or a team gets unstuck, it brings me joy.
HPZ Marketing Founder. WBENC and Women-Owned Small Business Certified
A little personal history
Meet HPZ
The HPZ marketing name has a deep personal meaning for me. My company is named after my beloved grandfather, Horace Paige Ziegler. HPZ are his initials.
Grandpa HPZ had a curious mind. He tinkered, taught himself to code, sang in choirs for 75 years, and poured his many talents back into his community. He followed his passions for a lifetime. Grandpa HPZ cheered me on at every turn. He would be tickled pink to see I built a company of my own.
Nine years ago, I left Corporate America to put my skills and energy where they make a difference for small businesses.
This is what Grandpa HPZ reminds me to do every day:
Be clear. Be kind. Do the work. That is how I help small businesses grow with steady, practical marketing leadership.
HPZ flashing his winsome smile after 18 rounds of golf, a daily activity
Two of my favorites – grandpa HPZ and Christmas. (Cowboy outfit, not so much!)
A publicity photo for his decades of service in the performing arts community
HPZ in Minneapolis, circa 1930’s. So handsome!
Here’s what I do
How I Help Small Businesses
I provide executive marketing leadership on a flexible basis so you can focus on running the business while I lead the strategy, execution, and deliver outcomes.
Fractional CMO
Part-time marketing leadership that delivers strategy to execution.
Interim CMO
Temporary senior marketing leadership during a transition or high‑stakes period.
Sales Funnel Growth
Practical systems and processes that tie marketing to revenue.
I make marketing work for you
Marketing today is critical, complex and overwhelming.
You are running operations, managing your team, serving customers, and growing the business. Adding marketing strategy and execution on top of that is a lot.
My marketing process is built on attracting and retaining customers, while optimizing efforts to achieve measurable results.
What I stand for
Mission
My mission is to help small business CEOs say, “I know what my marketing needs to accomplish, my team knows how to make it happen, and I can see the results.”
Vision
My vision is for every small business CEO to have access to smart, experienced marketing leadership and feel good about their marketing because they know it’s working.
Values
My core values
Customer-Centric
I prioritize my clients and their customers above all else.
Humble Confidence
Integrity and Honesty
I conduct business with unwavering ethics and integrity.
Hard-Working Perseverance
I am known for my strong work ethic and determination. I never give up.
Collaborative Teamwork
I am renowned for fostering strong partnerships and teams.
Enthusiasm and Energy
I approach every challenge with energy, enthusiasm, and positivity.
What it’s like to work with me
Word that stopped a room
Jessica is a masterful storyteller. She wove our brand into words that spoke directly to the investor audience. When I delivered the pitch, it resonated so deeply, the air got sucked out of the room.
Alex, MD, PhD, Co-founder and CEO, Paterna Biosciences