Small business marketing, Budgets, Marketing
Customer-based budgeting Learn how to create a customer-centric budget in four steps. Your CFO will love this budgeting process! Building a marketing budget aligned with both customer acquisition and retention is daunting. CMOs frequently face the never-ending...
Artificial Intelligence, Marketing, Small business marketing
Are CMO’s prepared for AI? Are Chief Marketing Officers prepared for AI? Artificial Intelligence (AI) is rapidly becoming a game-changer in marketing, and CMOs need to be prepared for its integration into their marketing strategies. However, many CMOs may not yet...
Small business marketing, Marketing
What’s working (and not) in small business marketing? Marketing strategies for small businesses in uncertain times If you’re a small business owner, marketing your business can be one of the most challenging parts of running a successful company. It’s easy...
